The marketing plan outlines launching a GRE prep app that provides free practice questions, lessons, and tests to help students prepare in an affordable way. It will offer premium features like additional lessons and customized tests at a lower price than competitors. The plan details free and premium content, pricing, distribution, and tactics to attract customers and collaborations with tutors to help students and achieve the goals of 10,000 downloads and $10,000 revenue within 6 months.

1. GRE Prep
Marketing Plan

2. OUTLINE
• Executive Summary
• Situational Analysis
• Action Plan
• Summary

3. EXECUTIVE SUMMARY
• Current Situation : A lot many aspiring students now a days are preparing for
GRE (Graduate Record Examinations). Because if this it has become quite a good
business for many marketers and hence, the whole preparation process has
become quite expensive for some students to afford.
• Our Goal : App focuses on the better learning of students through various free
GRE questions, practice tests and other important material allocated at one place

4. SITUATIONAL
ANALYSIS
Company
Overview
Target
Customers
Market
Overview

5. COMPANY OVERVIEW
• Intuitive lessons that take one through GRE concepts step-by-step
• Customizable practice tests to fit ones needs
• Tie-up with essential learning applications and expert tutors
• Freemium plan of app
• Large number of target customers
• 70 video lessons for trial with GRE sample questions explained

6. MARKET OVERVIEW
• Competitor : Ready 4 GRE is currently the highest rated free app in the Google
Play store. App keeps on updating itself with really good technology to attract the
target customers

7. TARGET CUSTOMERS
• Students appearing for GRE
• Students looking forward to practice more number of questions for FREE
• App targets customers of the age of 24-27 preparing for GRE

8. ACTION PLAN
GOAL STRATEGY TACTICS IMPLEMENTATION

9. GOAL
• To cross 10,000 downloads
within 6 months
• Gather a total of $10,000 in
a span of 6 months from
Premium version
• Collaborate with more
learning applications and
institutes for better quality

10. STRATEGY
TARGET MARKET
Collaborators Competitors Context
Customers
Customer
value
Collaborator
value
Company
value
VALUE
PROPOSITION

11. TARGET MARKET

12. CUSTOMERS
• These customers comprise
of young age group around
23-27
• Students these have
become time conscious and
hence, don’t belive in
wasting time on searching
sample question paper
• Also they want they develop
accuracy by practicing
more and more number of
questions

13. COLLABORATORS
• To introduce quick chats with expert tutors to clear doubts and help the students
learn more. Tutors would like to increase their participating students through
GRE Prep
• Networking Websites
• Advertising agencies and social media

14. COMPETITORS

15. CONTEXT
• App tracks the strengths and weaknesses with it’s in-app analytics
• Economically feasible for those customers who’re not willing to pay
• Question of the day keeps one engaged and in the zone for the upcoming test

16. VALUE PROPOSITION

17. CUSTOMER
VALUE
• Expert tutors at your
service
• Cheap fees as compared to
coaching centres
• Focuses on better learning
of students

18. COLLABORATOR VALUE
• Be the first one to go online and provide guidance to potential students
• Attract large number of customers

19. COMPANY VALUE
• Will benefit from the premium feature of the app
• Major help from collaborations with various expert tutors
• Improving the features of app to ensure incoming of more customers

20. TACTICS
Product Brand Price Distribution Communication

21. PRODUCT

22. FREE FEATURES
• 70 video lessons for trial with
GRE sample paper
• Track your progress as you
study GRE verbal, Math &
writing
• Customize practice test to fit
ones needs

23. PREMIUM
FEATURES
• 200+ video lessons Premium,
also with GRE sample
questions explained
• Challenge yourself with 200
antonyms, synonyms,
analogies and 100 sentence
completions
• GRE smartcards provides all
information needed to
prepare for the verbal section
of GRE

24. BRAND
GRE Prep
ONLINE preparation of GRE with expertise advice
Logo similar to this will be decided

25. PRICE
• Premium Version only $149 per month
• Allowing the customers to save $400 dollars over a pack worth $625

26. COMMUNICATION
• Social Media
• Website
• App video
• Direct contact with tutors

27. DISTRIBUTION

28. IMPLEMENTATION
July Aug Sept Oct Nov Dec Jan Feb Mar Apr May
App research
Collaboration
with shops
Tie-ups with tutors
App Launch
Marketing
Feedback
from customers
&
app updates
10,000+ downloads
50+ expert tutors
New feature
10+expert tutors

29. SUMMARY
• Providing marketing plan for a GRE preparation app
• Excellent quality to provide sufficient practice before the examination
• Providing premium feature at a affordable rate
• Focusing on the positioning of app for maximum profit
• Thoughtfully deciding the free and premium features for maximum profit of all
the students