1. Exploring Periscope
#MayoClinicETF
Lee Aase (@LeeAase)
Mayo Clinic Social Media Network
January 27, 2016

2. Agenda
• Meta Exercise: A Periscope about Periscope
• Resources available through Mayo Clinic Social
Media Network
• Introduction to Periscope
• Table-Based Periscope Exploration

3. Let’s Take a Tour
• How to find ‘scopes
• Interacting with and sharing ‘scopes
• Starting your own broadcast

4. The Old Days (i.e. 2008)
• Flip camera radically
increased speed of
shooting and uploading
video through the magic
of USB
• Smart phones with video
cameras hastened demise

5. Introduction to Periscope
• Mobile app (iOS, Android) enables live video
streaming and interaction with the audience
• < 1 year old; > 100 MM streams to date
• Owned by Twitter with increasing integration
• Viewable on desktop (also within iOS
Twitter app) but can’t interact without
Periscope app

6. Benefits of Periscope
• Streaming vs. record and upload
• Wifi or mobile data plan
• Live interaction, with ability to block trolls
• More organized and better featuring of
subject experts than radically democratic
Twitter chats

7. Mayo Clinic Social Media Network
• The Mayo Clinic Social Media Network (#MCSMN)
exists to improve health globally by accelerating effective
application of social media tools throughout Mayo Clinic
and spurring broader and deeper engagement in social
media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health
care, contributing to health and well being for people
everywhere.
• Make resources developed for Mayo Clinic staff available
to peers.

8. A Catalyst for Social Media

11. Mayo Clinic-Hootsuite Social
Media Basics for Healthcare
• Hootsuite sells for $400 per seat, but available to
Mayo employees at no charge through MCSMN
• Two steps to gaining complimentary access:
Create your free MCSMN account using your
mayo.edu email
Go here and click the blue START NOW button

16. For Further Interaction:
• Google Lee Aase or #MCSMN
• @LeeAase on Twitter
• socialmedia.mayoclinic.org
• socialmediacenter@mayo.edu