SlideShare a Scribd company logo
1 of 100
Download to read offline
Bringing the Social Media Revolution
to Health Care
Lee Aase
Mayo Clinic Center for Social Media
November 1, 2013
THE Book on Social Media in Health
Care
• Essays from 30 thought
leaders

• The “Why?” of social media
in health care

• Net proceeds fund patient
scholarships

• Available on Amazon and
discount bulk orders on
CreateSpace (with offer
code Z4L7DBSN)
Mayo Clinic Center for Social Media
• The Mayo Clinic Center for Social Media exists
to improve health globally by accelerating
effective application of social media tools
throughout Mayo Clinic and spurring broader
and deeper engagement in social media by
hospitals, medical professionals and patients.

• Our Mission: Lead the social media revolution in
health care, contributing to health and well
being for people everywhere.
A Catalyst for Social Media

©2011 MFMER | slide-40
Social Media Health Network

• Membership group associated with Mayo Clinic
Center for Social Media

• For organizations wanting to use social media to
promote health, fight disease and improve
health care

• Dues based on organization revenues
• Individual and Associate memberships now
available
Mayo Clinic CEO John Noseworthy, M.D.

©2011 MFMER | 3139261-
Slideshare.net: YouTube for PowerPoint
Goals for this Presentation
• Increase your personal understanding, comfort
and confidence with social media

• Spur creative thinking on ways you can apply
these tools toward important objectives

• You will believe that using social media tools is
worthwhile and that you -- and your hospital -can do it
Two Heroes
Six Magic Words
Four Reasons Why
They’re True for You
Presentation to MUSC Healthcare Leadership Conference
“I’ll bet I
could do
that!”
©2011 MFMER | 3139261-
Bringing Hope to the Mediocre
About Lee Aase (@LeeAase)
• B.S. Political Science
• 14 years in politics and government at local,
state, national levels
• Mayo Clinic since April 2000
• Media relations consultant
• Manager since 2004
• Media Relations/Research Comm
• Syndication and Social Media

©2011 MFMER | 3139261-
©2011 MFMER | 3139261-
©2011 MFMER | 3139261-
©2011 MFMER | 3139261-
©2011 MFMER | 3139261-
One more reason why you can do this...
Intro to Today’s FREE Tools
Blogs

RSS

Podcasts

Social Networks

YouTube

Slideshare

Wikis

Twitter
Intro to Blogs

• Just an easy-to-publish Web site that allows
comments

• Blogs in Plain English - Lee LeFever
• You read them all the time without even
knowing it

• Create a blog at wordpress.com or
blogger.com in less than a minute
My First Blog Post - 7/30/06
Lines from Lee
RSS = Really Simple Syndication

• Lets you easily track dozens of blogs or other
Web sites without surfing

• Truly opt-in “email”
• RSS “baked in” to browsers
• Free Web-based options like Feedly
Podcasts

• TiVo for Audio (or video)
• Don’t need an iPod to use
• Series of segments to which you can
subscribe via RSS

• iTunes free for PC or Mac
Behold, the power of Social Networking!
Graham Lewis Aase
Born Oct. 31, 2013
Wikis

•
•
•
•

Collaborative editing tools
Wikipedia the most famous
4.3 million articles in English
Definitive stories quickly on
• 35W Bridge Collapse
• Virginia Tech shooting
• Sandy Hook shooting
• Boston Marathon bombing
Presentation to MUSC Healthcare Leadership Conference
YouTube

• World’s #2 search engine
• “The world has voted, and we want to watch
videos on YouTube.” - Andy Sernovitz,
SocialMedia.org
Mayo Clinic’s Social Media Story
Mayo Clinic Medical Edge
Syndicated News Media Resources
First Foray in “New” Media

• Existing Medical Edge radio mp3s
• Launched Sept. ‘05; Downloads up 8,217
percent Oct. vs. Aug.
My First Blog Post - 7/30/06
Lines from Lee
Beyond the Hypochondriac feed
Medical Edge Sample Sound Bite
Presentation to MUSC Healthcare Leadership Conference
Three Turning Points
Involuntary Social Network Representation
myspace.com/mayoclinic
Presentation to MUSC Healthcare Leadership Conference
Facebook: 11/7/07
The Revolutionary impact of
consumer-grade video
Presentation to MUSC Healthcare Leadership Conference
A Presentation that created an Alter Ego
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
Thesis #1: Air was the original
social medium
Presentation to MUSC Healthcare Leadership Conference
Patient Word of Mouth

• 91% said “good things” about Mayo Clinic
after visits
• Average of 43 heard “good things”

• 86% recommended Mayo Clinic
• Average of 24 advised to come
• Average of 6 actually came

2009 Patient Brand Monitor, n=900
©2011 MFMER | slide-18
Sources Influencing Preference
for Mayo Clinic
Word of mouth

82

News stories

62

Hospital ratings

48

Internet

33

MD recommendation

29

Personal experience

26

Advertising

25

Direct mail

13

Social media

5

Insurance plan

5

2010 study (n=119)

Consumer Brand Monitor, Base: Respondents who prefer Mayo Clinic;
*differs significantly from Q2-2010
©2011 MFMER | slide-20
#2: Electronic tools merely
facilitate broader, more efficient
transmission by overcoming
inertia and friction
Presentation to MUSC Healthcare Leadership Conference
#4: Social media are the third
millennium’s defining
communications trend
Presentation to MUSC Healthcare Leadership Conference
Gutenberg: Global Mass Literacy
Zuckerberg: Global Mass Publishing
Social Media Revolution Video
#7: Hand-wringing about merits
and dangers of social media is
as productive as debating
gravity
Presentation to MUSC Healthcare Leadership Conference
If you think blocking is a viable long-term
option...
Presentation to MUSC Healthcare Leadership Conference
And if you do block, you’re not alone...
Does your organization maintain an
official presence on...
0
Facebook
Google+
LinkedIn
Pinterest
Twitter
YouTube

25

50

75

100
Are employees able to access social
networking sites from their computers
connected to the corporate network?
All
None
Some
36%

45%

19%
If not blocking, has access always
been available or was a decision
made to open?
Always Open
Formerly Blocked

37%

63%
If access is open, characterization of
problems experienced due to access
None
Moderate
Minor
44%
47%

9%
If access is open, is your organization
actively considering restricting
access?
Yes
No
Unsure

4%
22%

74%
What are the main reasons for
blocking access to these sites?
0
Network Bandwidth
Network Security
Employee Productivity
Privacy/Professionalism
Legal Liability
Other

25

50

75

100
Why it Matters:
The Pertussis Experience
• With introduction of DTP vaccine, U.S. pertussis
cases declined 90 percent in 15 years, from
120,000 cases in 1950 to 6,800 in 1965.

• For 37 years, cases never exceeded 10,000/yr.
Main Points of White Paper
• Social networking is pandemic in society
• Medical professionals have been less present in
online health discussions, with negative
consequences for human health

• Blocking doesn’t solve the problems it purports
to address

• Open access, clear policies and effective

education are the best solution to perceived
problems and mitigate the consequences of
provider absence
Presentation to MUSC Healthcare Leadership Conference
#SocialAtMayo - May 2013
#17: Social media are free in
any ordinary sense of the word
(or at least ridiculously
inexpensive)
Total Cost for Mayo Clinic Facebook,
YouTube and Twitter

$0.00
Presentation to MUSC Healthcare Leadership Conference
In the European Union, based on current
exchange rates:

€0,00
#18: As I approaches zero,
ROI approaches infinity
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
Unique Myelofibrosis Patients
MCF

MCA

400
300
200
100
0

2008

2009

2010

2011
Dr. Richard Berger and
UT Ligament Split Tear
Jayson Werth’s experience
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
USA Today
Presentation to MUSC Healthcare Leadership Conference
Presentation to MUSC Healthcare Leadership Conference
Last Friday

3031031-9
Less than 24 hours after my initial appointment, I not only
had a new diagnosis - a UT split tear - but had surgery to
correct the problem. As I write this, my right arm is in a
festive green, but otherwise annoying cast. The shortterm hassle, however, should be more than worth the
long-term gain - the potential for a future without chronic
wrist pain. A future, that without Twitter and those in the
medical community willing to experiment with new
communications tools, might not exist for me.

3031031-10
Presentation to MUSC Healthcare Leadership Conference
UT Split Repair Procedures
40
30
20
10
2007

2008

2009

2010

0
2011
Yammer: Internal Networking
#FutureOfHealthcare Blog
Mayo Clinic Connect
Presentation to MUSC Healthcare Leadership Conference
Lessons and Observations
• Sometimes the perfect can be the enemy of the
good. Take the side of the good.

• Follow the Mayo Clinic Center for Innovation

Motto: Think Big. Start Small. Move Fast.TM

• Iterate until it’s great.
• Accelerate!
Free Guest Account

©2011 MFMER | 3139261-
Free Introductory Curriculum Modules
• GSM 110 - Mayo Clinic’s Social Media History
• TW 101 - Getting Started with Twitter
• TW 110 - How to Effectively Participate in a
Twitter Chat

• FB 101 - Introduction to Facebook
For Further Interaction:

• @LeeAase on Twitter
• For Social Media Health Network information
• http://network.socialmedia.mayoclinic.org/
mccsm/joining-the-network/

• Contact Mayo Clinic Center for Social Media
• By email: socialmediacenter@mayo.edu
• By phone: 507-538-1091

More Related Content

What's hot

American Advertising Federation Presentations
American Advertising Federation PresentationsAmerican Advertising Federation Presentations
American Advertising Federation PresentationsLee Aase
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationLee Aase
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media ImperativeMayo Clinic
 
Making the Business Case for Social Media
Making the Business Case for Social MediaMaking the Business Case for Social Media
Making the Business Case for Social MediaLee Aase
 
A Fresh Look at Social Media
A Fresh Look at Social MediaA Fresh Look at Social Media
A Fresh Look at Social MediaLee Aase
 
University Communications in the Third Millennium
University Communications in the Third MillenniumUniversity Communications in the Third Millennium
University Communications in the Third MillenniumLee Aase
 
Oklahoma Hospital Association
Oklahoma Hospital AssociationOklahoma Hospital Association
Oklahoma Hospital AssociationLee Aase
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...Cyber Mum
 
Sm comms slides tech try
Sm comms slides tech trySm comms slides tech try
Sm comms slides tech tryLasa UK
 
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of MedicineLee Aase
 
Lee Aase June 2010 Social Media Presentation
Lee Aase June 2010 Social Media PresentationLee Aase June 2010 Social Media Presentation
Lee Aase June 2010 Social Media PresentationLee Aase
 
Putting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government CommunicationsPutting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government CommunicationsLee Aase
 
Presentation to The National Council
Presentation to The National CouncilPresentation to The National Council
Presentation to The National CouncilLee Aase
 
100428 Third Sector and social media
100428 Third Sector and social media100428 Third Sector and social media
100428 Third Sector and social mediaMark Walker
 
HBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness PresentationHBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness PresentationMayo Clinic
 
Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25VMiecznikowski
 
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBMSocial Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBMadam christensen
 
ITEM3 Social Media Update
ITEM3 Social Media UpdateITEM3 Social Media Update
ITEM3 Social Media UpdateLasa UK
 

What's hot (20)

American Advertising Federation Presentations
American Advertising Federation PresentationsAmerican Advertising Federation Presentations
American Advertising Federation Presentations
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top Presentation
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
 
Making the Business Case for Social Media
Making the Business Case for Social MediaMaking the Business Case for Social Media
Making the Business Case for Social Media
 
A Fresh Look at Social Media
A Fresh Look at Social MediaA Fresh Look at Social Media
A Fresh Look at Social Media
 
University Communications in the Third Millennium
University Communications in the Third MillenniumUniversity Communications in the Third Millennium
University Communications in the Third Millennium
 
Oklahoma Hospital Association
Oklahoma Hospital AssociationOklahoma Hospital Association
Oklahoma Hospital Association
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
 
Sm comms slides tech try
Sm comms slides tech trySm comms slides tech try
Sm comms slides tech try
 
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of Medicine
 
Lee Aase June 2010 Social Media Presentation
Lee Aase June 2010 Social Media PresentationLee Aase June 2010 Social Media Presentation
Lee Aase June 2010 Social Media Presentation
 
Putting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government CommunicationsPutting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government Communications
 
Presentation to The National Council
Presentation to The National CouncilPresentation to The National Council
Presentation to The National Council
 
Workshop for Cambridgeshire Police
Workshop for Cambridgeshire Police Workshop for Cambridgeshire Police
Workshop for Cambridgeshire Police
 
100428 Third Sector and social media
100428 Third Sector and social media100428 Third Sector and social media
100428 Third Sector and social media
 
HBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness PresentationHBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness Presentation
 
Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25
 
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBMSocial Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
 
ITEM3 Social Media Update
ITEM3 Social Media UpdateITEM3 Social Media Update
ITEM3 Social Media Update
 

Viewers also liked

Illustrating the Social Media Revolution
Illustrating the Social Media RevolutionIllustrating the Social Media Revolution
Illustrating the Social Media RevolutionLee Aase
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentLee Aase
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsLee Aase
 
Strategic Social Media in Health Care
Strategic Social Media in Health CareStrategic Social Media in Health Care
Strategic Social Media in Health CareLee Aase
 
Engaging Patients Through Social Media
Engaging Patients Through Social MediaEngaging Patients Through Social Media
Engaging Patients Through Social MediaLee Aase
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media ImperativeLee Aase
 
The Case for Social Media in Professionalism
The Case for Social Media in ProfessionalismThe Case for Social Media in Professionalism
The Case for Social Media in ProfessionalismLee Aase
 
Health Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for SuccessHealth Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for SuccessLee Aase
 
Using Social Media for Outreach and Engagement in Latino Communities
Using Social Media for Outreach and Engagement in Latino CommunitiesUsing Social Media for Outreach and Engagement in Latino Communities
Using Social Media for Outreach and Engagement in Latino CommunitiesLee Aase
 
The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16
The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16
The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16Neil Lall
 
Bringing the Social Media Revolution to Health Care (and Denmark)
Bringing the Social Media Revolution to Health Care (and Denmark)Bringing the Social Media Revolution to Health Care (and Denmark)
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
 
The New Era of Healthcare Communications
The New Era of Healthcare CommunicationsThe New Era of Healthcare Communications
The New Era of Healthcare CommunicationsLee Aase
 
2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media SummitLee Aase
 
Connecting to Transform Communities
Connecting to Transform CommunitiesConnecting to Transform Communities
Connecting to Transform CommunitiesMakala Arce
 
How Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareHow Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareKevin Clauson
 
Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeLee Aase
 

Viewers also liked (19)

Illustrating the Social Media Revolution
Illustrating the Social Media RevolutionIllustrating the Social Media Revolution
Illustrating the Social Media Revolution
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care Environment
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and Professions
 
Strategic Social Media in Health Care
Strategic Social Media in Health CareStrategic Social Media in Health Care
Strategic Social Media in Health Care
 
Engaging Patients Through Social Media
Engaging Patients Through Social MediaEngaging Patients Through Social Media
Engaging Patients Through Social Media
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
 
The Case for Social Media in Professionalism
The Case for Social Media in ProfessionalismThe Case for Social Media in Professionalism
The Case for Social Media in Professionalism
 
Health Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for SuccessHealth Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for Success
 
Using Social Media for Outreach and Engagement in Latino Communities
Using Social Media for Outreach and Engagement in Latino CommunitiesUsing Social Media for Outreach and Engagement in Latino Communities
Using Social Media for Outreach and Engagement in Latino Communities
 
The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16
The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16
The Nuts and Bolts of Social Media AKA How Do I Use This Stuff? #ASNR16
 
Using your brain to beat addiction
Using your brain to beat addictionUsing your brain to beat addiction
Using your brain to beat addiction
 
Time for Physicians to Get Social
Time for Physicians to Get SocialTime for Physicians to Get Social
Time for Physicians to Get Social
 
Bringing the Social Media Revolution to Health Care (and Denmark)
Bringing the Social Media Revolution to Health Care (and Denmark)Bringing the Social Media Revolution to Health Care (and Denmark)
Bringing the Social Media Revolution to Health Care (and Denmark)
 
The New Era of Healthcare Communications
The New Era of Healthcare CommunicationsThe New Era of Healthcare Communications
The New Era of Healthcare Communications
 
2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media Marketing
 
Connecting to Transform Communities
Connecting to Transform CommunitiesConnecting to Transform Communities
Connecting to Transform Communities
 
How Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareHow Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing Healthcare
 
Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of Age
 

Similar to Presentation to MUSC Healthcare Leadership Conference

PIAA Slides
PIAA SlidesPIAA Slides
PIAA SlidesLee Aase
 
Colon Cancer Alliance Presentation
Colon Cancer Alliance PresentationColon Cancer Alliance Presentation
Colon Cancer Alliance PresentationLee Aase
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'BamaLee Aase
 
Bringing the Social Media Revolution to the Last Frontier
Bringing the Social Media Revolution to the Last FrontierBringing the Social Media Revolution to the Last Frontier
Bringing the Social Media Revolution to the Last FrontierLee Aase
 
Utah Hospital Association Presentation
Utah Hospital Association PresentationUtah Hospital Association Presentation
Utah Hospital Association PresentationLee Aase
 
Summer 2011 Presentation
Summer 2011 PresentationSummer 2011 Presentation
Summer 2011 PresentationLee Aase
 
McKesson Presentation
McKesson PresentationMcKesson Presentation
McKesson PresentationLee Aase
 
Making the Case for Social Media in Health Care
Making the Case for Social Media in Health CareMaking the Case for Social Media in Health Care
Making the Case for Social Media in Health CareLee Aase
 
Social Media: What's All the Fuss?
Social Media: What's All the Fuss?Social Media: What's All the Fuss?
Social Media: What's All the Fuss?Lee Aase
 
The Evolution of the Revolution
The Evolution of the RevolutionThe Evolution of the Revolution
The Evolution of the RevolutionLee Aase
 
Tampa Presentation
Tampa PresentationTampa Presentation
Tampa PresentationLee Aase
 
Evolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health CareEvolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health CareLee Aase
 
Benedictine Development Symposium
Benedictine Development SymposiumBenedictine Development Symposium
Benedictine Development SymposiumLee Aase
 
Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease ConferenceMakala Arce
 
Going Viral against HIV and STIs
Going Viral against HIV and STIsGoing Viral against HIV and STIs
Going Viral against HIV and STIsLee Aase
 
HPRMS at New York Times
HPRMS at New York TimesHPRMS at New York Times
HPRMS at New York TimesLee Aase
 
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social MediaGeorgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social MediaLee Aase
 
AATS 2013 Presentation
AATS 2013 PresentationAATS 2013 Presentation
AATS 2013 PresentationLee Aase
 
Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent ManagementLee Aase
 
Bringing the Revolution to New Jersey
Bringing the Revolution to New JerseyBringing the Revolution to New Jersey
Bringing the Revolution to New JerseyLee Aase
 

Similar to Presentation to MUSC Healthcare Leadership Conference (20)

PIAA Slides
PIAA SlidesPIAA Slides
PIAA Slides
 
Colon Cancer Alliance Presentation
Colon Cancer Alliance PresentationColon Cancer Alliance Presentation
Colon Cancer Alliance Presentation
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'Bama
 
Bringing the Social Media Revolution to the Last Frontier
Bringing the Social Media Revolution to the Last FrontierBringing the Social Media Revolution to the Last Frontier
Bringing the Social Media Revolution to the Last Frontier
 
Utah Hospital Association Presentation
Utah Hospital Association PresentationUtah Hospital Association Presentation
Utah Hospital Association Presentation
 
Summer 2011 Presentation
Summer 2011 PresentationSummer 2011 Presentation
Summer 2011 Presentation
 
McKesson Presentation
McKesson PresentationMcKesson Presentation
McKesson Presentation
 
Making the Case for Social Media in Health Care
Making the Case for Social Media in Health CareMaking the Case for Social Media in Health Care
Making the Case for Social Media in Health Care
 
Social Media: What's All the Fuss?
Social Media: What's All the Fuss?Social Media: What's All the Fuss?
Social Media: What's All the Fuss?
 
The Evolution of the Revolution
The Evolution of the RevolutionThe Evolution of the Revolution
The Evolution of the Revolution
 
Tampa Presentation
Tampa PresentationTampa Presentation
Tampa Presentation
 
Evolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health CareEvolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health Care
 
Benedictine Development Symposium
Benedictine Development SymposiumBenedictine Development Symposium
Benedictine Development Symposium
 
Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease Conference
 
Going Viral against HIV and STIs
Going Viral against HIV and STIsGoing Viral against HIV and STIs
Going Viral against HIV and STIs
 
HPRMS at New York Times
HPRMS at New York TimesHPRMS at New York Times
HPRMS at New York Times
 
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social MediaGeorgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
 
AATS 2013 Presentation
AATS 2013 PresentationAATS 2013 Presentation
AATS 2013 Presentation
 
Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent Management
 
Bringing the Revolution to New Jersey
Bringing the Revolution to New JerseyBringing the Revolution to New Jersey
Bringing the Revolution to New Jersey
 

More from Lee Aase

Restoring the Soul of Health Care
Restoring the Soul of Health CareRestoring the Soul of Health Care
Restoring the Soul of Health CareLee Aase
 
Coping with COVID-19
Coping with COVID-19Coping with COVID-19
Coping with COVID-19Lee Aase
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing HealthcareLee Aase
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital ReputationLee Aase
 
Mini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDRMini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDRLee Aase
 
Social Media Stories to Click and Connect
Social Media Stories to Click and ConnectSocial Media Stories to Click and Connect
Social Media Stories to Click and ConnectLee Aase
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your OrganizationLee Aase
 
Using Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesUsing Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesLee Aase
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectLee Aase
 
Have You Googled Yourself?
Have You Googled Yourself?Have You Googled Yourself?
Have You Googled Yourself?Lee Aase
 
Exponential Tech Tuesday Webinar
Exponential Tech Tuesday WebinarExponential Tech Tuesday Webinar
Exponential Tech Tuesday WebinarLee Aase
 
Mayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media TrainingMayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media TrainingLee Aase
 
Closing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 ConferenceClosing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 ConferenceLee Aase
 
#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & UpdateLee Aase
 
Motivating the Unscreened through Social Media
Motivating the Unscreened through Social MediaMotivating the Unscreened through Social Media
Motivating the Unscreened through Social MediaLee Aase
 
Western Surgical Association
Western Surgical AssociationWestern Surgical Association
Western Surgical AssociationLee Aase
 
Skillsets & Mindset
Skillsets & MindsetSkillsets & Mindset
Skillsets & MindsetLee Aase
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsLee Aase
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
 

More from Lee Aase (20)

Restoring the Soul of Health Care
Restoring the Soul of Health CareRestoring the Soul of Health Care
Restoring the Soul of Health Care
 
Coping with COVID-19
Coping with COVID-19Coping with COVID-19
Coping with COVID-19
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
 
Mini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDRMini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDR
 
Social Media Stories to Click and Connect
Social Media Stories to Click and ConnectSocial Media Stories to Click and Connect
Social Media Stories to Click and Connect
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your Organization
 
Using Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesUsing Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business Objectives
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and Connect
 
Have You Googled Yourself?
Have You Googled Yourself?Have You Googled Yourself?
Have You Googled Yourself?
 
Exponential Tech Tuesday Webinar
Exponential Tech Tuesday WebinarExponential Tech Tuesday Webinar
Exponential Tech Tuesday Webinar
 
Mayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media TrainingMayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media Training
 
Closing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 ConferenceClosing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 Conference
 
#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update
 
Motivating the Unscreened through Social Media
Motivating the Unscreened through Social MediaMotivating the Unscreened through Social Media
Motivating the Unscreened through Social Media
 
Western Surgical Association
Western Surgical AssociationWestern Surgical Association
Western Surgical Association
 
Skillsets & Mindset
Skillsets & MindsetSkillsets & Mindset
Skillsets & Mindset
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership Benefits
 

Recently uploaded

Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxNeo4j
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptxHansamali Gamage
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarThousandEyes
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
 
Extra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfExtra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfInfopole1
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 

Recently uploaded (20)

Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? Webinar
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
 
Extra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfExtra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdf
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 

Presentation to MUSC Healthcare Leadership Conference

  • 1. Bringing the Social Media Revolution to Health Care Lee Aase Mayo Clinic Center for Social Media November 1, 2013
  • 2. THE Book on Social Media in Health Care • Essays from 30 thought leaders • The “Why?” of social media in health care • Net proceeds fund patient scholarships • Available on Amazon and discount bulk orders on CreateSpace (with offer code Z4L7DBSN)
  • 3. Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  • 4. A Catalyst for Social Media ©2011 MFMER | slide-40
  • 5. Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • For organizations wanting to use social media to promote health, fight disease and improve health care • Dues based on organization revenues • Individual and Associate memberships now available
  • 6. Mayo Clinic CEO John Noseworthy, M.D. ©2011 MFMER | 3139261-
  • 8. Goals for this Presentation • Increase your personal understanding, comfort and confidence with social media • Spur creative thinking on ways you can apply these tools toward important objectives • You will believe that using social media tools is worthwhile and that you -- and your hospital -can do it
  • 9. Two Heroes Six Magic Words Four Reasons Why They’re True for You
  • 11. “I’ll bet I could do that!” ©2011 MFMER | 3139261-
  • 12. Bringing Hope to the Mediocre
  • 13. About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2004 • Media Relations/Research Comm • Syndication and Social Media ©2011 MFMER | 3139261-
  • 14. ©2011 MFMER | 3139261-
  • 15. ©2011 MFMER | 3139261-
  • 16. ©2011 MFMER | 3139261-
  • 17. ©2011 MFMER | 3139261-
  • 18. One more reason why you can do this...
  • 19. Intro to Today’s FREE Tools Blogs RSS Podcasts Social Networks YouTube Slideshare Wikis Twitter
  • 20. Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • You read them all the time without even knowing it • Create a blog at wordpress.com or blogger.com in less than a minute
  • 21. My First Blog Post - 7/30/06 Lines from Lee
  • 22. RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to browsers • Free Web-based options like Feedly
  • 23. Podcasts • TiVo for Audio (or video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac
  • 24. Behold, the power of Social Networking!
  • 25. Graham Lewis Aase Born Oct. 31, 2013
  • 26. Wikis • • • • Collaborative editing tools Wikipedia the most famous 4.3 million articles in English Definitive stories quickly on • 35W Bridge Collapse • Virginia Tech shooting • Sandy Hook shooting • Boston Marathon bombing
  • 28. YouTube • World’s #2 search engine • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org
  • 29. Mayo Clinic’s Social Media Story
  • 30. Mayo Clinic Medical Edge Syndicated News Media Resources
  • 31. First Foray in “New” Media • Existing Medical Edge radio mp3s • Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.
  • 32. My First Blog Post - 7/30/06 Lines from Lee
  • 34. Medical Edge Sample Sound Bite
  • 37. Involuntary Social Network Representation myspace.com/mayoclinic
  • 40. The Revolutionary impact of consumer-grade video
  • 42. A Presentation that created an Alter Ego
  • 47. Thesis #1: Air was the original social medium
  • 49. Patient Word of Mouth • 91% said “good things” about Mayo Clinic after visits • Average of 43 heard “good things” • 86% recommended Mayo Clinic • Average of 24 advised to come • Average of 6 actually came 2009 Patient Brand Monitor, n=900 ©2011 MFMER | slide-18
  • 50. Sources Influencing Preference for Mayo Clinic Word of mouth 82 News stories 62 Hospital ratings 48 Internet 33 MD recommendation 29 Personal experience 26 Advertising 25 Direct mail 13 Social media 5 Insurance plan 5 2010 study (n=119) Consumer Brand Monitor, Base: Respondents who prefer Mayo Clinic; *differs significantly from Q2-2010 ©2011 MFMER | slide-20
  • 51. #2: Electronic tools merely facilitate broader, more efficient transmission by overcoming inertia and friction
  • 53. #4: Social media are the third millennium’s defining communications trend
  • 55. Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
  • 57. #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity
  • 59. If you think blocking is a viable long-term option...
  • 61. And if you do block, you’re not alone...
  • 62. Does your organization maintain an official presence on... 0 Facebook Google+ LinkedIn Pinterest Twitter YouTube 25 50 75 100
  • 63. Are employees able to access social networking sites from their computers connected to the corporate network? All None Some 36% 45% 19%
  • 64. If not blocking, has access always been available or was a decision made to open? Always Open Formerly Blocked 37% 63%
  • 65. If access is open, characterization of problems experienced due to access None Moderate Minor 44% 47% 9%
  • 66. If access is open, is your organization actively considering restricting access? Yes No Unsure 4% 22% 74%
  • 67. What are the main reasons for blocking access to these sites? 0 Network Bandwidth Network Security Employee Productivity Privacy/Professionalism Legal Liability Other 25 50 75 100
  • 68. Why it Matters: The Pertussis Experience • With introduction of DTP vaccine, U.S. pertussis cases declined 90 percent in 15 years, from 120,000 cases in 1950 to 6,800 in 1965. • For 37 years, cases never exceeded 10,000/yr.
  • 69. Main Points of White Paper • Social networking is pandemic in society • Medical professionals have been less present in online health discussions, with negative consequences for human health • Blocking doesn’t solve the problems it purports to address • Open access, clear policies and effective education are the best solution to perceived problems and mitigate the consequences of provider absence
  • 72. #17: Social media are free in any ordinary sense of the word (or at least ridiculously inexpensive)
  • 73. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
  • 75. In the European Union, based on current exchange rates: €0,00
  • 76. #18: As I approaches zero, ROI approaches infinity
  • 80. Dr. Richard Berger and UT Ligament Split Tear
  • 90. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The shortterm hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
  • 92. UT Split Repair Procedures 40 30 20 10 2007 2008 2009 2010 0 2011
  • 97. Lessons and Observations • Sometimes the perfect can be the enemy of the good. Take the side of the good. • Follow the Mayo Clinic Center for Innovation Motto: Think Big. Start Small. Move Fast.TM • Iterate until it’s great. • Accelerate!
  • 98. Free Guest Account ©2011 MFMER | 3139261-
  • 99. Free Introductory Curriculum Modules • GSM 110 - Mayo Clinic’s Social Media History • TW 101 - Getting Started with Twitter • TW 110 - How to Effectively Participate in a Twitter Chat • FB 101 - Introduction to Facebook
  • 100. For Further Interaction: • @LeeAase on Twitter • For Social Media Health Network information • http://network.socialmedia.mayoclinic.org/ mccsm/joining-the-network/ • Contact Mayo Clinic Center for Social Media • By email: socialmediacenter@mayo.edu • By phone: 507-538-1091