1. Using Social Media for Outreach and
Engagement in Latino Communities
Lee Aase (@LeeAase)
Director, Mayo Clinic Center for Social Media
March 28, 2015 1

2. Mayo Clinic’s Original Social Networkers

4. Mayo Clinic’s Social Media Journey
 Early Adopters*
◦ 2005 – Podcasting
◦ 2007 – Facebook
◦ 2008 – YouTube, Twitter, Blogging
 PR staff doing our job more effectively and
facilitating MD engagement
*In the health care context

5. Taking Advantage of Revolutionary Tools

6. Case Study: Improving Media Relations

7. Case Study: Improving Media Relations

8. Case Study: Improving Media Relations

9. Case Study: Ruben Mesa, M.D.

10. 10

11. Unique Myelofibrosis Patients
11

12. Mayo Clinic Center for Social Media
12
 The Mayo Clinic Center for Social Media exists to
improve health globally by accelerating effective
application of social media tools throughout Mayo
Clinic and spurring broader, deeper engagement in
social media by hospitals, medical professionals
and patients.
 Mission: Bring the Social Media Revolution to
Health Care, contributing to health and well-being
for people everywhere

13. 13

15. 15

16. 16

17. 17

18. 18
Grand Rounds en Español

19. 19
Historias Mayo

20. Social Media Health Network (SMHN)
20
 Membership group associated with MCCSM
 Providing Mayo Clinic social media training and
resources to colleagues in health care
 Gathering interested peers to learn together and
share best practices in member community site and
events
◦ Social Media Residency (One-day immersion course)
◦ Social Media Summit, June 15-18, in Rochester, Minn.
◦ First International Summit in Brisbane, Australia in

21. A Catalyst for Social Media in Health
Care
21

22. For More Information
22
 @LeeAase on Twitter
 socialmediacenter@mayo.edu
 Social Media Health Network