A featured presentation on the history of how people get healthcare information from the ePatient Connections Conference in October, 2009 - given by Rohit Bhargava. This was a "Pecha Kucha" session - 20 slides presented at 20 seconds per slide.

1. The Past, Present & Future Of Healthcare … In 20 Inspired Tweets @rohitbhargava Rohit Bhargava SVP, Ogilvy PR October 27, 2009 ePatient Connections PAST PRESENT FUTURE

2. I N T H E P A S T … The gatekeepers to information about conditions were organizations and “docs” of all sorts. #ePatCon

3. I N T H E P A S T … Patients were passive participants in their care, unable to self-diagnose or optimize treatment. #ePatCon

4. I N T H E P A S T … Support communities were based on personal relationships and mostly limited to who you knew. #ePatCon

5. I N T H E P A S T … The media was once an institution with a small number of individuals appointed as caretakers. #ePatCon

6. I N T H E P R E S E N T … Content creation is now easy to do without understanding the tech that makes it work. #ePatCon

7. I N T H E P R E S E N T … Doctors can now publish information more broadly than just to their own patients. #ePatCon

8. I N T H E P R E S E N T … Patients are openly asking for advice on everything from treatment to healthcare providers. #ePatCon

9. I N T H E P R E S E N T … Feedback on treatment is immediate and highly visible, adding pressure to healthcare providers. #ePatCon

10. I N T H E P R E S E N T … The most passionate patients are becoming vocal advocates for research and awareness. #ePatCon

11. I N T H E P R E S E N T … Advocacy is expanding to become part of each of our digital identities as we share our virtual self online. #ePatCon

12. I N T H E P R E S E N T … Bottom Line: Health 2.0 today means every patient can have their own voice to share their experience. #ePatCon

13. I N T H E F U T U R E … Amplified WOM of positive or negative experiences will make or break healthcare providers. #ePatCon

14. I N T H E F U T U R E … Health records will follow patients and put more power and responsibility in the hands of patients. #ePatCon

15. I N T H E F U T U R E … Aggregated data from millions of “volunteers” will transform research by adding scale. #ePatCon

16. I N T H E F U T U R E … Patients have more knowledge on their conditions and share it with providers to improve their treatment. #ePatCon

17. I N T H E F U T U R E … Diagnosis for the toughest cases will be crowdsourced through social networks. #ePatCon

18. I N T H E F U T U R E … We will ask bigger questions through social media – and find real answers from unexpected places. #ePatCon

19. I N T H E F U T U R E … Marketers will need to create great and content, and become real participants in existing communities. #ePatCon

20. Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow Rohit on Twitter: @rohitbhargava