1. Pros Cons
The font type used goes well with, the dance
genre of the magazine
The shadow around the text is a similar
colour to the text colour, it makes it not stand
out as much
The colours used goes well with the dance/
clubbing genre. The colour blue connotes
energy which is a main component in the
dance genre
The icy blue isn’t the brightest of colours that
could be used for a dance magazine
Pros Cons
The bright colours go well with the genre However the colours used are quite girly and
may not stand out as well with the overall
contents of the magazine
The font used is easy to read However the font is rather plain and boring
Pros Cons
The contrast between the shadow and the text
makes it stand out
The colours used makes it seem childish, which
may put customers off
The bright colours used makes the text stand
out, it also fits in with the dance/clubbing genre
The font is too simple, it doesn’t stand out
The font is bold and clear, this makes it easy to
read, and stand out
Wouldn’t attract boys
Pros Cons
The font is easy to read The colours used aren’t very appealing
The font used looks rather plain and boring
which does not fit in with the upbeat dance/
clubbing genre
Grapevine
GRAPEVINE
Grapevine
Grapevine

2. Pros Cons
The colours go with the dance genre The colours are too bright, some people might
find it annoying. Looks childish
Simple, easy to read The font is quite boring it looks like enlarged
text, not like someone’s taken their time to
create it.
Look childish which may put readers off, it would
be better suited for a pop magazine
Pros Cons
The font goes well with the dance genre It’s quite dark and plain, which doesn’t really fit
into the dance genre
It doesn’t look gender specific like the other
fonts, it will attract a wider market
It would look better with colour, it would stand
out more
Fun and retro like However that means it would be better suited
for a pop magazine
Pros Cons
The text is easy to read The font looks quite childish
The bright colours go well with the dance genre The colours used might be off putting as they are
quite girly/ childish
It doesn’t really fit in with the Dance/ clubbing
genre, it looks like the text that would be used
for a children’s magazine
Pros Cons
The colours used stand out, which is perfect for a
dance magazine
The colours are quite bright
The shadow beneath the text gives it some
depth
Looks quite feminine may put off male readers
The text is easy to read, but doesn’t look plain or
boring
Fits in with the dance/ clubbing genre
Grapevine
Grapevine
GRAPEVINE