1. Hotelwebsitescomparison: The General Paris http://www.legeneralhotel.comLes Jardins du Marais http://www.lesjardinsdumarais.com By Alena CHIKALEVA & Lauriane LAURENT
3. EASY TO FIND? Le General Paris: 1st on organicresearch + Google map Many 3rd parties follow the website on SE like Trip Advisor, Booking.com On paidresearch, hoteloccupies the wholeadvertising banner at the top of the Google page Les Jardins du Marais: 1st on organicresearch+Googlemap Not many 3rd parties (Trip Advisorwas the 1st but on 5th position) Separatewebsite for the restaurant of the hotel
4. EASY TO FIND? Le General Paris: Les Jardins du Marais:
5. EASY TO USE? Le General Paris: Not convenient: no signinforms us thatwe have to click on the picture to enter the actualwebsite = loss of time Once we are on the website, everythingisclear, wecanaccess all the information weneed by clicking on the links. Les Jardins du Marais: Websiteisveryconvenient to use: everythingis on the main page.
6. EASY TO USE? Le General Paris: Les Jardins du Marais:
7. ENGAGEMENT? Le General Paris: Clients can contact the hotel via email, direct message (evenintroduceyou to the personyouwillbe in contact with), phone, and theycanleavereviews and see the hotelguests’ comments. Les Jardins du Marais: The same information are provided (phone number, email and direct message possibility). The differencewith the other site isthat direct messages are secured. Hotel proposes newsletters.
9. EASY TO SHARE? Le General Paris: The on-site digital tools are Facebook and the hotel blog. On the blog, the hotelgathered the main social networks likeTwitter, Flickr, Funky videos etc. On the blog, there are also RSS feed and Atomfeed . Les Jardins du Marais: The on-site digital tools are Facebook, Twitter and the hotel blog.
12. Marketpositioning? Le General Paris: The hotelwants to attract people not interested in standardizedhotel, people whowant a luxury, trendy and cosy atmosphere, feeling more like home withpersonal attention providedfrom the staff. Les Jardins du Marais: The hotelwants to attract people who are looking for a quiet, silent, convivial and luxury place at the heart of the busy Paris. It is more a hotel for the couples and families.
13. Distinctive? Le General Paris: The hotelaffirmsitself by the personnalized design of the website (ex: 3D presentation of each room), music reflecting the atmosphere of the hotel, a textwrittenlike a poem (very short sentences and no verb) and adressing the customersdirectly and makinghimfeellike home and familiar to the place. Les Jardins du Marais: The photos on the main representsverywell the specificity of the hotel, designed by a uncommoncreator: Stark Texts are veryrich in information but neutralcompared to Le General.
14. Distinctive? The physical aspect of the hotelitself, reflected by the photos, proves the unique identity of the hotel. The design of the websiteitselfispersonnalized, withpictures and music.
15. Expressedlevel? Le General Paris: From the start, the websiteconveys a cosy and chic atmospherethrough the text (use of vocabulary) and the pictures. The guests know they are dealingwith a upscalehotel, offering a cosy and trendyatmosphere. Les Jardins du Marais: From the start, on the 1st page, the hotelaffirmsitspositioning as a Boutique hotel, so not part of a standardizedchain.
16. What to do to improve? Le General Paris: AddlanguageslikeSpanish, German, Russian, Chinese etc. Improve the main page by making more obvious the entry in the website (ex: write on the photo « Click here to enter ») Introduce the team to make the site even more personal Add a career and opportunitieslink Create a mobile application Les Jardins du Marais: The hotelalready has a verycompletewebsiteso not manyimprovement are to bedone. Theycouldaddvideos and a 3D tour of the hotel Addaccess to hotelguestscomments and the possibility to add new reviews.
17. CONCLUSION Both the hotels have a verywell design website, includingmost of the modern digital tools to shareinformation with the clients and makethemparticipate to the hotel ‘s life and popularitygrowth. Hotels use manypictures and videosso the sites are not onlyconvenient and rich in information but alsoveryentertaining, appealing and enjoyablefor the potentialguests. A few detailsmaybeimproved for both of them but itwill not really impact theirefficiency and attraction. We notice thatboth have a verydistinguish and personal design whichreflect the personnality of eachhotel. Theygive a clear image of the atmospheretheywant to conveyso the client knows straight awaywhetherthey are the kind of hotelsthey are looking for.
