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HOTEL DIRECT BOOKINGS




E-BUSINESS
Camille IBARBOURE MBA 2
Table of Contents

   Introduction
   Presentation of 2 non-chain hotels in Paris
   Are there website easy to find?
   Are there website easy to use?
   Are there website easy to book?
   Conclusion : Are the hotel websites effective?
Introduction


   For this research and analysis I chose to put myself
    in the place of a customer whose expectation is to
    book an hotel in Paris
   My needs: a high standard quality hotel (4*), in the
    center of Paris. Type of hotel : design and modern,
    green hotel will be a plus.
   As a consequence I found 2 non chain hotels : les
    Jardins du Marais and the Sezz hotel.
Comparison hotel direct bookings
Les Jardins du Marais Paris-4*
    www.lesjardinsdumarais.com



    Just ten minutes walk from the famous Place
     des Vosges, the “Jardins du Marais” boutique
     hotel is close to the Musée Picasso, the Maison
     de Victor Hugo, the Carnavalet Museum and
     the Opéra Bastille.
    A peaceful and relaxing setting overlooking
     private terraces and gardens.
    The Art Deco style interior design features, and
     luxurious furnishings
    This central Paris 4 star hotel offers 265 rooms
     and suites making it the ideal place to relax in
     the French capital.
Hotel Sezz Paris-4*
    www.hotelsezz.com



   The hotel Sezz is situated near the Eiffel Tower,
    Palais de Tokyo and Musee du Quai Branly.

   Rooms are stylishly designed and decorated, and
    come fully equipped with all modern comforts
    and elaborate bathrooms.

   Noble and natural material, specially designed
    furniture combined with contrasting tones exudes
    a cosmopolitan and Zen-like atmosphere.
Acess to the hotel direct Website: easy to find?
The Brand Name: Hôtel du Marais




                         Rank 2 in Google search
                         results. The visibility of the
                         hotel is not efficient when using
                         Google search
The Brand Name: Sezz hotel




                             Rank 1 in Google search
                             results. The hotel direct
                             website is very easy to find
                             on Google search
By location: Les Jardins du Marais




                                    The Jardins du
                                     Marais hotel is only
                                     ranked 6 when
                                     looking on Google
                                     Maps at hotel 4*
                                     Paris which is a good
                                     ranked considering
                                     that there are many
                                     4* hotels in Paris.
By location: Sezz hotel




   The hotel Sezz is only ranked 7 when looking on Google Maps at hotel paris 16
    district.
The 3rd party sites: Les Jardins du Marais
The 3rd party sites: Sezz hotel
The other 'competiting' hotels


                                    When         typing
                                     « hotel design
                                     Paris 75016 » on
                                     Google maps, the
                                     hotel    Sezz      is
                                     ranked 2. Its main
                                     competitor is the
                                     hotel     Pergolese
                                     which is ranked 1
                                     and is in the same
                                     location and is also
                                     a hotel design as
                                     the Sezz hotel.
The other 'competiting' hotels


                                    When typing « hotel
                                     design Paris 75016 »
                                     on Google maps, the
                                     hotel Sezz is ranked
                                     2. Its main competitor
                                     is the hotel Pergolese
                                     which is ranked 1
                                     and is in the same
                                     location and is also a
                                     hotel design as the
                                     Sezz hotel.
The other 'competiting' hotels




                                       THE COMPETITING
                                       HOTELS




                                    When typing « hotel
                                     4* Paris » on Google
                                     reasearch toolbar ,
                                     the hotel Jardins du
                                     Marais ranked 6.
Conclusion
              Were the hotels’ websites easy to find?


                                 LES JARDINS DU MARAIS   SEZZ HOTEL

By the brand name                                         

By location                                               

Visible in 3thrd Party sites                              

Are there a lot of competiting                            
hotels in the same category?




        : Very efficient             Efficient       Not efficient
Are the direct website easy to use?
Les Jardins du Marais




 Detailed toolbar with different access to the information
                  concerning the hotel.
Les Jardins du Marais




   Easy acess to information : hotel rooms description, facilities…
Les Jardins du Marais




   Online booking, detailed hotel rates
Sezz hotel




   A website easy to use: detailed information concerning
    rooms, facilities, location, pricing and event video
Conclusion
               Were the hotels’ websites easy to use?


                             LES JARDINS DU MARAIS   SEZZ HOTEL

Assess - ease of access to                          
'decision' information

Location of the hotel                                

Guestroom details                                   
Ammenities - facilities

Pricing information                                 




       : Very efficient          Efficient       Not efficient
Are the rooms easy to book on the hotel
               website?
Jardins du Marais: Booking engine
                             PRINCING AND CONDITIONS DETAILED
                             CLEARLY




   Booking assist booking engine
Sezz hotel: Booking engine




On the sezz hotel direct website there is no booking engine. The
price are fixed according to the different periods (hight/low
season) and the type of room.
Conclusion Comparison of the 2 hotels websites


                             LES JARDINS DU MARAIS   SEZZ HOTEL

Easy to find                                         

Easy to use                                         

Easy to book                                          




       : Very efficient          Efficient       Not efficient
THANK YOU FOR YOUR ATTENTION



      Camille IBARBOURE MBA

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E Business Hotel Direct Booking

  • 2. Table of Contents  Introduction  Presentation of 2 non-chain hotels in Paris  Are there website easy to find?  Are there website easy to use?  Are there website easy to book?  Conclusion : Are the hotel websites effective?
  • 3. Introduction  For this research and analysis I chose to put myself in the place of a customer whose expectation is to book an hotel in Paris  My needs: a high standard quality hotel (4*), in the center of Paris. Type of hotel : design and modern, green hotel will be a plus.  As a consequence I found 2 non chain hotels : les Jardins du Marais and the Sezz hotel.
  • 5. Les Jardins du Marais Paris-4* www.lesjardinsdumarais.com  Just ten minutes walk from the famous Place des Vosges, the “Jardins du Marais” boutique hotel is close to the Musée Picasso, the Maison de Victor Hugo, the Carnavalet Museum and the Opéra Bastille.  A peaceful and relaxing setting overlooking private terraces and gardens.  The Art Deco style interior design features, and luxurious furnishings  This central Paris 4 star hotel offers 265 rooms and suites making it the ideal place to relax in the French capital.
  • 6. Hotel Sezz Paris-4* www.hotelsezz.com  The hotel Sezz is situated near the Eiffel Tower, Palais de Tokyo and Musee du Quai Branly.  Rooms are stylishly designed and decorated, and come fully equipped with all modern comforts and elaborate bathrooms.  Noble and natural material, specially designed furniture combined with contrasting tones exudes a cosmopolitan and Zen-like atmosphere.
  • 7. Acess to the hotel direct Website: easy to find?
  • 8. The Brand Name: Hôtel du Marais Rank 2 in Google search results. The visibility of the hotel is not efficient when using Google search
  • 9. The Brand Name: Sezz hotel Rank 1 in Google search results. The hotel direct website is very easy to find on Google search
  • 10. By location: Les Jardins du Marais  The Jardins du Marais hotel is only ranked 6 when looking on Google Maps at hotel 4* Paris which is a good ranked considering that there are many 4* hotels in Paris.
  • 11. By location: Sezz hotel  The hotel Sezz is only ranked 7 when looking on Google Maps at hotel paris 16 district.
  • 12. The 3rd party sites: Les Jardins du Marais
  • 13. The 3rd party sites: Sezz hotel
  • 14. The other 'competiting' hotels  When typing « hotel design Paris 75016 » on Google maps, the hotel Sezz is ranked 2. Its main competitor is the hotel Pergolese which is ranked 1 and is in the same location and is also a hotel design as the Sezz hotel.
  • 15. The other 'competiting' hotels  When typing « hotel design Paris 75016 » on Google maps, the hotel Sezz is ranked 2. Its main competitor is the hotel Pergolese which is ranked 1 and is in the same location and is also a hotel design as the Sezz hotel.
  • 16. The other 'competiting' hotels THE COMPETITING HOTELS  When typing « hotel 4* Paris » on Google reasearch toolbar , the hotel Jardins du Marais ranked 6.
  • 17. Conclusion Were the hotels’ websites easy to find? LES JARDINS DU MARAIS SEZZ HOTEL By the brand name   By location   Visible in 3thrd Party sites   Are there a lot of competiting   hotels in the same category?    : Very efficient  Efficient  Not efficient
  • 18. Are the direct website easy to use?
  • 19. Les Jardins du Marais Detailed toolbar with different access to the information concerning the hotel.
  • 20. Les Jardins du Marais  Easy acess to information : hotel rooms description, facilities…
  • 21. Les Jardins du Marais  Online booking, detailed hotel rates
  • 22. Sezz hotel  A website easy to use: detailed information concerning rooms, facilities, location, pricing and event video
  • 23. Conclusion Were the hotels’ websites easy to use? LES JARDINS DU MARAIS SEZZ HOTEL Assess - ease of access to   'decision' information Location of the hotel   Guestroom details   Ammenities - facilities Pricing information      : Very efficient  Efficient  Not efficient
  • 24. Are the rooms easy to book on the hotel website?
  • 25. Jardins du Marais: Booking engine PRINCING AND CONDITIONS DETAILED CLEARLY  Booking assist booking engine
  • 26. Sezz hotel: Booking engine On the sezz hotel direct website there is no booking engine. The price are fixed according to the different periods (hight/low season) and the type of room.
  • 27. Conclusion Comparison of the 2 hotels websites LES JARDINS DU MARAIS SEZZ HOTEL Easy to find   Easy to use   Easy to book      : Very efficient  Efficient  Not efficient
  • 28. THANK YOU FOR YOUR ATTENTION Camille IBARBOURE MBA