7. WHO IS OUR AUDIENCE? WHAT DO WE WANT
THEM TO DO?
• Our guest are looking for a new experience
• An experience close to nature and raw materials
• Use technology in the booking process
• Aware of new technology : mobiles, tablets…
• Our audience are travelers
• We want them to book the easiest way on mobile devices or on tablets, find information
easily, have an intuitive and easy to use application.
8. ELEMENTS FOR THE MOBILE EXPERIENCE
• Use many visuals
• Use bullet point to give only the straight and essential facts
• Easy to use, intuitive
• Have all the information needed with the possibility to get more information if wanted
• Speed up slow loading website
9. PLAN FOR MOBILE SITE
• Home page – few words about the hotel, how to contact the hotel, where to find it,
promotional packages offered
• Gallery – Slideshow of picture of the hotel and its surroundings
• Rooms – pictures and descriptions of the rooms
• Book a room – possibility to book online a room
• Offers – explanation of our special offers and packages
• Location – Map – Map of Paris and indication on how to get to our hotel
• Hotel – information about the hotel and its philosophy
• Press – Press articles about our hotel
• Partners – information about the partners we are working with
• About Us – Philosophy of the Elegancia Group and social actions undertaken
• Contact – how to reach the hotel for any kind of request
• On each page, have twitter comments, and possibility to access to social medias
such as Facebook, Google+
11. ANALYSIS
• Our mobile website is very easy to use
• Have a lot of visuals
• Have access to all the social medias
• Can see guest reviews
• Have an easy access to all the information
• Easy way to book
We have the feeling that creating this website was very fun and we are confident in saying
that we have created a successful mobile experience for the Hidden Hotel ****
