2. AEDUS is an independent hotel management company and
consultancy specialising in management, sales and financial
restructuring for hotels and international hospitality chains.
Our core mission is to manage hotels, resorts and residences,
supporting independent hotel managers and international chains
while improving day-to-day efficiency and supporting larger scale
activities such as property purchase or the sale or management of
hotels when required.
Our experienced consultants with their international background
in high-end hotel management are ready to implement solutions
tailored to their client’s needs.
HOTEL PHILOSOPHY
Leon’s Place - Rome
3. AEDUS purchase, develop and consolidate hotel management on
behalf of our clients.
Our consultants, highly qualified professionals operating in the
sector, will assist in improving the management and operation of
the hotel.
We guarantee rentals in-line with the market and the hotel’s
potential, will maximize productivity and preserve the quality of the
property.
On request, AEDUS can coordinate the start-up phase, bring the
hotel into profit and manage the hotel in name of the owner.
A partner for
Hotel management
HOTEL PHILOSOPHY
Palazzo Barbarigo - Venice
5. Growth and rationalisation:
lower costs and higher turnover
Marketing and restructuring
hotels and chains
AEDUS supports its clients in reorganising all of their production areas with attention focused on cutting
costs, increasing profitability, improving the efficiency of operations and developing techniques to
increase sales figures. If your hotel is up and running, AEDUS consultants will support management,
evaluate current operating procedures and task distribution, implement planning and quality control,
optimise standards & procedures, as well as redefine strategic management.
STYLE HOTEL
Lido Palace – Garda lake
6. AEDUS organises and coordinates online and offline marketing, will
help integrate the facility in business networks and GdS (Global
Distribution System), implement identified procedures to support
the sales team, develop business plans and support promotion
campaigns. Sales, marketing and pricing analysis.
The most important challenge
for hotel managers
Business development and
marketing HOTEL PHILOSOPHY
Spiaggie san Pietro - Sardinia
8. Understand the present to be more
competitive in the future
Feasibility study, financial and
marketing analysis
Hotels sometimes operate and elaborate strategic plans for the short to medium term, without having a
deep understanding of their own market and business. Development and re-launch first require an all-
encompassing business analysis (i.e. financial, marketing) in order to identify the most efficient solution.
AEDUS can help manage change, supporting the development of strategic plans, providing thorough
analysis and undertaking business due diligence, to verify the coherence of the industrial restructure in
relation to the target market and the agreed business model.
HOTEL PHILOSOPHY
Leon’s Place - Rome
9. AEDUS possesses relevant experience with hotel chains, both at
national and international level, in the fields of property purchase
and management of independent hotels and hotel chains.
Locate the property and follow through to design concept before
guiding project execution.
AEDUS will provide support for all phases of the process, from the
feasibility study to negotiation and contract. We will also provide
assistance in mortgage assessment and investment planning to
grow business profitability within a short timeframe.
Investing in hotels:
a safe and profitable operation
with the right tools
Management acquisition and
purchase/sale of property HOTEL PHILOSOPHY
La Coluccia - Sardinia
10. BOSCOLO
HOTELS
Networking & international
partnership
SINA HOTELS
Reorganizing sales & marketing
department
International networking
Strategic development
STYLE Hotels
DOMUS SELECTA
Country management of luxury
hotels
HOTEL
PHILOSOPHY
Sales and strategic
development
ROYAL GROUP
General Management -
Corporate Governance
Clients
Hotel Chains
TCL SpA
Supporting strategic
development
12. IL MELOGRANO Relais & Chateau
Sales development - Bari
HOTEL PRINCIPE DI VILLAFRANCA
Temporary management - Palermo
GRAND HOTEL TERME DI STIGLIANO
Support to commercial development - Stigliano
GRAND HOTEL SAN MARCO
Support to commercial development - Casciana Terme - Pisa
LUXURY RESIDENCE ZAMBALA
Hotel management - Milan
ANTIGUA YACHT CLUB MARINA & RESORT
Restructuring of sales strategies - Antigua
GOLF RESORT & SPA ZIO CARLO
Coordination of restructuring and start-up - Isernia
AMATI’ DESIGN HOTEL
Support to commercial development - Bologna
LUXURY MATRIX RELAIS
Hotel management - Padua
MATRIX VENICE HOTEL
Hotel management - Mestre - Venice
SOGEDIN HOTEL CHAIN
Sales restructuring, international partnerships, strategic development
Hotels & Resorts
HORVAT INTERNATIONAL
Supporting seeking partners and development of several local marketing projects-Rome-Barcelo-
na
ITALIAN MINISTRY OF TOURISM
Technical support for draft laws - Rome
CIVITA - ANCE, ARCUS - ITALIAN MINISTRY OF CULTURE
Creation of the national network for Hotel della Cultura: strategic plan concept, organisation
model, business planning - Rome
CONFINDUSTRIA SICILIA
Concept and organisation of a tutoring project for businessmen and hotel managers, promotion
of hotels and international trade - Palermo
REAL ESTATE COMPANY ACUS
Support in identifying facilities, feasibility studies, business planning - Rome
AIRSERVICE
Support to planning and start-up of an airport catering facility - Bologna
ITALICA TOURS
Concept design, scouting and facility selections, business planning
Business & Private Customers
13. Founder & CEO
Raffaele La Monica
At 24 Raffaele began his PhD in International Relations at the University of Bologna. He went on to
become a researcher then short-term Lecturer in Political Organisation and International Administration
at the University Complutense in Madrid. He took part in seminars and conventions both in Italy and
abroad.
In 1995, aged 29, he became the Director of Tourism & City Marketing Department at Bologna Council
where he created the Club di Prodotto Città D’arte della Pianura Padana to promote 16 north italian
cities and became involved in the organisation of Bologna European Capital of Culture 2000.
In 1997, he became Planning & Control, Marketing and Communication Director at Marconi airport in
Bologna and CEO of Airports & Travel, created with Alpitour, the biggest Italian tour operator.
From 2001 to 2003 he worked as Marketing Director for the Tour Operators Group (HIT), which includes
eight tour operators and travel agencies chain. Since 2004 he has been CEO of Charming Hotels &
Resorts (91 hotels around the world) and has coordinated the re-launch of the luxury hotel chain and its
companies in USA, Australia, Japan.
Raffaele La Monica graduated in Political Science cum laude. He holds an MBA and two post-graduate
masters in business strategy and marketing at the University Politecnica of Madrid. He collaborate with
international Institution and leading figures in the tourism industry, transport and quality certification.
He has deposited two trademarks for Bologna’s Marconi Airport.
STYLE HOTELS
Principi di Piemonte - Turin
14. Aedus Srl
Via San Mamolo, 150
40136 Bologna – Italy
Tel. +39 051 7162050
Fax. +39 051 7162051
Mobile +39 335 6963302
