The document discusses different opportunities for booking hotels, including brand portals which allow customers to view all hotels of a particular brand in one location, official hotel websites which provide photos and details about individual hotels, and online travel agencies that allow comparison of prices and special packages across many hotels. It also mentions reverse auction sites that show the best value for price in a given area, social networks that contain customer reviews, and mobile booking applications for their convenience.
3. BRAND PORTALS
● Brand portals are a simple and efficient way to
book a hotel for customers.
For example, customers who like the « Marriott
brand » and want to book a hotel in Paris, they
can just go to the Marriott portal, then they will
have an overview of all Marriott hotels in Paris.
5. OFFICIAL HOTEL WEBSITE
When a customer already knows which hotel he
want to book, one of the best option to book is
to do it through the official website of the hotel.
It gives you a good idea of how the hotel is,
providing a lot of photos and describing all the
hotel facilities.
7. ONLINE TRAVEL AGENCIES
● Online travel agencies are very useful for
customers :
● You can have a very quick and easy
comparison of fares of many hotels.
● It offers flexible dates searches.
● It can also offers some special packages that
you will not encounter in the official website or
the brad portal.
9. REVERSE AUCTION SITES
It is a good way to find out what is the best
value for price concerning all the hotels of an
area. It is similar to a comparison website which
give you the best hotel category for the lower
price.
11. SOCIAL NETWORK
Social networks as « Tripadvisor » is a very
useful tool to have an idea of the hotel you want
to book. You will find a lot of guest's feedback
about their last stays. Nevertheless, it can be
dangerous for hoteliers if they do not consider it
properly.
13. MOBILE BOOKING APPLICATION
Mobile booking applications were first used by
business travelers a lot, but nowadays more
and more people has a smartphone and use it
to book hotels as it is simple and very quick.