1. Hotelwebsitescomparison: The General Paris http://www.legeneralhotel.comLes Jardins du Marais http://www.lesjardinsdumarais.com By Alena CHIKALEVA & Lauriane LAURENT
3. EASY TO FIND? Le General Paris: 1st on organicresearch + Google map Many 3rd parties follow the website on SE like Trip Advisor, Booking.com On paidresearch, hoteloccupies the wholeadvertising banner at the top of the Google page Les Jardins du Marais: 1st on organicresearch+Googlemap Not many 3rd parties (Trip Advisorwas the 1st but on 5th position) Separatewebsite for the restaurant of the hotel
4. CONCLUSION Both the hotels have a verywell design website, includingmost of the modern digital tools to shareinformation with the clients and makethemparticipate to the hotel ‘s life and popularitygrowth. Hotels use manypictures and videosso the sites are not onlyconvenient and rich in information but alsoveryentertaining, appealing and enjoyablefor the potentialguests. A few detailsmaybeimproved for both of them but itwill not really impact theirefficiency and attraction. We notice thatboth have a verydistinguish and personal design whichreflect the personnality of eachhotel. Theygive a clear image of the atmospheretheywant to conveyso the client knows straight awaywhetherthey are the kind of hotelsthey are looking for.
