2. Bagnaresi Casa
an Italian luxury furniture and
furnishing brand founded and
designed by Mr. Filipo Seroni.
Liased with brand owner for the
launch of a franchise store in
Dubai. Managed Marketing
Communication, Promotion &
Advertising, Operation
Marketing, Store Branding and
Customer Relations & Experience.
Le Meridien Airport Redev.
Furnished 194 hotel
guest rooms and
public areas.
Managed the project
from manufacturing,
supplying, installation
and handover.
Casa Shamuzzi
is a Dubai founded brand, designed by renowned Italian
designer Roberto Serio. The brand has 2 division: Luxury
Residential Furnishing & Hotel Contractual Furnishing.
Involved in the development of brand from the scratch;,
created brand story, brand
book and brand strategy.
Successfully franchised the
brand in 9 countries.
Responsible for marketing,
branding and communications.
Miscellaneous
Optimised websites of luxury furniture,
hotel furnitire nd interiors and
successfully brought one of the first
page first result, through relevant keyword.
Photoshoot, compositing and printing of Casa Shamuzzi
Catalogues, 201-12 and 2013-14 in China.
Furnished Le Meridien, Rixos, Grandeur Residences, City Stay
Hotel, Welcome Hotel and various other hospitality projects.
Exhibited in Index and The Hotel Show Dubai, China
International Furnitire Fair and Maison & Objets, Paris.
Pangkor Laut Luxury Residence & Spa Village
A luxury property development on The World Island comprising on Luxury Apartments,
Townhouses, Villas, 5 Stars Hotel (to be operated by YTL), Spa Village, Restaurant and
Underwater Night Club.
- Involved in the development of Corporate Identities.
- Printed & Digital Marketing Collaterals (Brochure, Floorplans, Bags, Promotional Stuff etc.)
- Website Development, Newsletter and Digital Campaigns.
- Development of Property Management System - ePMS
- Advertisement, PR and Advertorials.
- Curtain raiser, Pre-Laucnh, Launch and Post-launch Event
- Development and Implementation of Marketing & Communciation Strategies .
Achievements
Portfolio / Saleem Hussain / marketing - branding - communication +971 55 340 9639 / salsan3@gmail.com
3. Technical
- Graphic Visualization
- Graphic Designing (Adobe PSD, AI, IND etc)
- Presentation & Creative Visual Communication
- Printing (Offset, difgital and large format)
- Website Dev. (HTML, CSS, XHTML, ASP, PHP etc.)
- Search Engine Optimisation
- Social Media Management
- Creative Communication
- Newsletter (Vertical Response, Interspire, Mail
Chimp) using best industry practices.
- Analytics - CTR, Open Rate, Page Views, ROIs
- CRM, SFA & ERP Applications (Sugar CRM, Base
Camp, Master Key, PropSpace etc)
- CI / CD & cross platform integrations
Strategic
- Integrated Marketing Communication
- Marketing Planning & Execution
- Product Value Proposition
- Segmentation, Targeting & Positioning
- Brand Equity & Development
- Channel & Distribution Management
- Product Decisions
- Risk Management
- People Management
- Sustainable Competitive Advantage
- Marketing Audit
- Competitor Analysis
- Customer Relations, Acquisition & Retention
- Loyalty & Rewards
Tactical
- Promotion & Advertising
- Maketing Mix
- Events & Sponsorships
- CSR Activities & PR
- Events, Exhibition & Sponsorships
- Digital & Social Media Marketing
- Direct Marketing
- Content Marketing
- Project Planning & Management
- Brand Activation
- B2B Association, Partnerships & Referrals
- Customer Engagement & Experiences
- Suppliers & Stakeholder’s Relations
- Inbound & Outbound Lead Management
Skills
Portfolio / Saleem Hussain / marketing - branding - communication +971 55 340 9639 / salsan3@gmail.com
4. Direct
- Real Estate Brokerage
- Luxury Property Development
- Luxury Furniture - Retail
- Luxury Furniture - Franchiser & Franchisee
- Hotel Contractual Furnishing
- Joinery, Carpentary & Fitout
- Interior Design Consultancy
Indirect
- Creative Agency
- Media & Adverising Agency
- Information Technology & Software House
- Internet, Web, Cloud, SEO Solution Provider
- Social & Digital Media Management Agency
- Printing & Publishing House
- Outdoor and Large Format Advertisers
- Construction & Engineering Consultants
- Project Management Companies
- Hotel Management & Operators
- Procurement & Facility Management Agency
Industry Exposure
Portfolio / Saleem Hussain / marketing - branding - communication +971 55 340 9639 / salsan3@gmail.com
5. Allumni
- Government Jinnah Islamia College, Sialkot, Pakistan
- Federal Boys Publich School, Sialkot, Pakistan
- Pakistan Community School & College, Tripoli, Libya
- Comsats Institute, Sialkot, Pakistan
- Brainsteps Computer College, Sialkot, Pakistan
- B-Tec Institute, Dubai, U.A.E
Education & Trainings
Bachelors in Mass Communication
The University of Punjab, PK
Level-6, Professional Diploma in Marketing
The Chartered Institute of Marketing, UK
The Chartered Institute of Marketing
Real Estate Certified Training for Brokers
Dubai Real Estate Institute, AE
Essentials of Marketing
Spearhead Training Institute, AE
Developing Management Skills
Spearhead Training Institute, AE
Creative Problem Solving & Decision Making
Spearhead Training Institute, AE
Portfolio / Saleem Hussain / marketing - branding - communication +971 55 340 9639 / salsan3@gmail.com
