Investor research for construction of a Hotel / Spa *** in Montignac, France, world site of prehistory: Lascaux I, II, III, IV.

1. Hôtel
Montignac
A luxury hotel in a highly touristy place:
Lascaux IV, Dordogne, France.
EXECUTIVE SUMMARY
The Team
• Mr Genest
• Mr Didier Van Den Zande
• Mr Alain Pirault
Some figures on the Hotel
• A Spa complex of nearly 370 sqm,
• A restaurant with a capacity of over 200
seats,
• 96 superior rooms (28 M²) including 2
handicapped bedroom, 4 luxury suites of 49
sqm
• A lounge area / bar of 250 sqm
• A large car park for extra hotel guests for
catering
• Outdoor parking for hotel guests
• Landscaping landscaped giving it a very
special ergonomic character
March, 2, 2018

2. The Hotel
A rental orientation with a professional operator.
This Hotel **** / Spa will be one of the most prestigious hotels (given its capacity and its
services) of the Lascaux site in the “Vézère valley”.
Its commercial orientation is obviously B to C but also uses B to B type of marketing
processes.
It is based on the traditional concepts of the tourist hospitality, with a highly refined "On
Line" integration and of course, the latest techniques of "dynamic pricing" and e-marketing.
The main areas of development are to develop and retain a foreign clientele (especially
Chinese and Russian, because of strong relationships on Tour Operators Chinese and
Russian that our network can allow us to access easily but not only!).
The other axis of development is to make the hotel known for its catering to a local
business clientele.
CONFIDENTIAL – CA LOC SL S.A.R.L. March, 2, 2018

3. The development
The goals :
 Rise the hotel to rank 1 in the valley hotel
classification.
 Develop an Asian and Russian clientele
 Develop its service offering (Restaurant and
Spa) to increase its reputation and its
attendance rate outside the "high season".
 Promote your restaurant as a full restaurant
and not the restaurant of a hotel! Thus,
capture the local business clientele as well
as the global tourism clientele.
A study of the Departmental
Committee of Tourism has identified
1,845 hotel beds in two and three stars,
and only 165 beds (!) In four and five
stars in the “Vézère Valley”, from
Terrasson to Limeuil. If we aggregate
these two factors, it is easy to deduce
that the demand is strong.
CONFIDENTIAL – CA LOC SL S.A.R.L. March, 2, 2018

4. Differentiation axes
A QUALITY POLICY:
 PHILOSOPHY - Offering "an unforgettable experience" in a hotel of great
comfort on a human scale. The customer is not a room number but a
person with specific tastes to respect. Indeed, the diversified offer covers
both the search for wellness, leisure (kanoé, hiking, jacuzzi, sauna, steam
room), well being (spa, massage).
 VALUE - The art of living, the exceptional moments, the ambiances, the
intimacy as much as the sublime, the authentic and the sophisticated, for an
exceptional hotel.
 COMPETITIVE: The hotel stands out from the competition, with a
personalized welcome for foreigners and also an atypical and authentic
decoration.
CONFIDENTIAL – CA LOC SL S.A.R.L. March, 2, 2018

5. The team
 Mr Genest
 expert in sales force management. He has complete control over the
development of B to B and B to C commercial networks. His commercial
integrity is well established and his senior expert level in mapping a market and
his demand with the relevant sales forces to deploy is high added value
 Mr Van Den Zande
 Consultant in audience development and B to B, B to C On Line
 Web 2.0 consultant
 real estate engineering
 Mr Alain Pirault
 Architect
CONFIDENTIAL – CA LOC SL S.A.R.L. March, 2, 2018

6. Financial
forecast
CONFIDENTIAL – CA LOC SL S.A.R.L. March, 2, 2018
F PRODUCTION VALUE
Hotel 13 135 500,00 € 2 627 100,00 € 15 762 600,00 €
Total F 13 135 500,00 € 2 627 100,00 € 15 762 600,00 €
G PROFIT OPERATION FULL VAT (G=F-A-B-C-D-E)
Developed production 15 762 600,00 €
Land 319 911,00 €
Drivew ays and various services 714 650,40 €
Operating costs 1 368 981,31 €
Construction 10 118 000,00 €
VAT to pay 1 116 540,74 €
TOTAL G 2 124 516,55 €
H ASSESMENT PROMOTION
Line amoount of promotion 12 521 542,71 €
Result 2 124 516,55 €
Profit on gross investment (before IS) 16,97%
I ASSESMENT EXPLOITATION (RESTAURANT)
Rent Gross annual HT
Method rate of effort 101 250,00 €
Rent gross Median selected 50 625,00 €
Rent lasted lease 759 375,00 €
ASSESMENT EXPLOITATION (HOTEL)
Rent Gross Annual HT
Wrapped hotel method rate of effort 894 503,25 €
Method % investment 939 115,70 €
Rent gross median selected 916 809,47 €
Rent over Lease duration 13 752 142,11 €
TOTAL RENT OVER LEASE DURATION 14 511 517,11 €
J Necessary Credit Line 12 521 542,71 €