2. My name is Lauren Lelli and I am a 27 year old mom
from Nashville with a love for fashion. I have owned
my own fashion brand for three years and will soon
have my bachelor’s degree in marketing. My goal is
to help women of all shapes and sizes be con
fi
dent
and feel beautiful.As someone who has bounced
between regular and plus sizes, I know how dif
fi
cult it
can be to
fi
nd clothing that makes me feel con
fi
dent. I
want to help others like me be their best selves.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Marketing Manager
• Business Intelligence Analyst
BRAND ARCHETYPE -
As a royalist, one of my goals is to
create a successful community. I work
to grow my community, show
exclusivity. I want to show my
community that they can live the
lifestyle they want.As a caregiver, one
of my goals is to help others. I focus
on helping my customers feel their
best.
MARKETING MANAGER FOR FASHION INDUSTRY
4. FULL SIZE RUN FASHION INDUSTRY
TARGET AUDIENCE
ANNE STEPHENSON
Outreach Plan:
• I will research existing marketing jobs at Torrid and research
Anne Stephenson before contacting her.
• I will connect with Anne Stephenson via her LinkedIn pro
fi
le.
I will also contact through calling headquarters.
• I will follow up with Anne Stephenson in 2 weeks via phone
call to headquarters.
CHIEF MERCHANDISING AND
PRODUCT OFFICER at TORRID
TERI BARIQUIT
Outreach Plan:
• I will research existing marketing jobs at Nordstrom and
research Teri Bariquit before contacting her.
• I will connect with Teri Bariquit via her LinkedIn pro
fi
le. I will
also contact through calling headquarters.
• I will follow up with Teri Bariquit in 2 weeks via phone call to
headquarters.
CHEIF MERCHANDISING
OFFICER at NORDSTROM
JILL SANDO
Outreach Plan:
• I will research existing marketing jobs at Target and research
Jill Sando before contacting her.
• I will connect with Jill Sando via her LinkedIn pro
fi
le. I will
also contact through calling headquarters.
• I will follow up with Jill Sando in 2 weeks via phone call to
headquarters.
EVP & CHIEF MERCHANDISING
OFFICER at TARGET
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Join the marketing career path in the fashion industry.
‣ Obtain a career in the fashion marketing industry
within 1 year of graduation.
Mid Term: (2032)
• Become a Chief Merchandising Of
fi
cer of a fashion
company.
‣ Obtain a Chief Merchandising Offer position of a
fashion business within 10 years of graduating.
Long Term: (2037)
• Launch my own full sale run clothing brand.
‣ Launch my own full sale run clothing brand within
15 years of graduation.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
EStar Epic
SOFT
HARD
Novice / Adept / Expert
WellApp Novice / Adept / Expert
Scheduling Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Adobe Photoshop
SOFT
HARD
Novice / Adept / Expert
WordPress Novice / Adept / Expert
Digital Marketing Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
7. I help women be con
fi
dent by selecting
comfortable and
fl
attering styles.
PROMISE
8. CREDENTIALS
Work Experience:
• Owner, NaturallyYou Boutique (2019-)
• Owner, Lelli Events (2016-2019)
Education:
• Psychology, B.S., Austin Peay State University
(2016)
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Volunteer Work:
• Chief Engagement Of
fi
cer, Red Cross
(2016-2019)
9. COMPETITION
Industry Experience:
• Senior Director of Brand and Image,
Torrid (2019-)
Education:
• Business Administration, B.S., Monmouth University
Leadership Experience:
• Divisional Merchandise Manager, Anthropologie (2015-2016)
• Global Divisional Merchandise Manager, Gap Inc. (2014-2015)
Skills and Pro
fi
ciencies:
• Merchandising - 6 endorsements
• Trend Analysis - 3 endorsements
• Fashion - 3 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized, clear
headshot, very detailed pro
fi
le, active on LinkedIn, URL on
LinkedIn is customized
• Grade: Superior, 100 out of 100
Industry Experience:
• Store Experience Marketing Director,
Target (2018-)
Education:
• Marketing, B.S., University ofWisconsin - La Crosse
• Spanish, B.S., University ofWisconsin - La Crosse
• International Business, B.S., University ofWisconsin - La Crosse
Leadership Experience:
• Director of Health and Wellness, Target (2015-2017)
• Senior Group Manager, Target (2011-2015)
Skills and Pro
fi
ciencies:
• Marketing Strategy - 0 endorsements
• Retail Marketing - 0 endorsements
• Cross-Functional Team Management - 0 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized, professional
headshot, pro
fi
le is detailed, somewhat active on social
media, URL is customized
• Grade:Above average, 85 out of 100
BETH READLINGER ANDREA NEILSEN
10. COMPETITION
BRIANNA NIXON
Noteworthy Experience:
• Account Coordinator and In
fl
uencer Specialist, Moxie
Communications Group (2021-)
• Business Development Strategist, Horizon Media (2020-2021)
ELLIE CLUNE
Industry Experience:
• Digital Marketing Specialist, Nordstrom
(2021-)
Education:
• Communications and Media Studies, B.S., University of
Redlands
• Communication Management, M.S., USC Annenberg School for
Communication and Journalism
Skills and Pro
fi
ciencies:
• Creativity Skills - 2 endorsements
• Leadership - 2 endorsements
• Event Planning - 0 endorsements
Overall Online Presence:
• 500+ connections banner image is customized, professional
headshot, pro
fi
le is detailed, not active on social media, 6
projects, LinkedIn URL is not customized
• Grade:Average, 70 out of 100
Industry Experience:
• Senior Brand Marketing Manager,
Beautycounter (2018-)
Education:
• Natural Resources of the Environment, B.S., The University of
the South (2014)
Leadership Experience:
• Executive Coordinator, Plastick Media (2014-2015)
• Social Media Coordinator, The DigitalWorkshop (2013-2014)
Skills and Pro
fi
ciencies:
• Social Media - 2 endorsements
• Power Point - 0 endorsements
• Public Speakings - 0 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized, professional
headshot, pro
fi
le is detailed, semi-active on social media,
LinkedIn URL is customized
• Grade:Average, 70 out of 100
11. BRAND POSITION
For employers who work in the fashion industry, I
provide marketing and sales experience in the fashion
industry because I have owned multiple businesses and
successful implemented marketing strategies with
them.
LAUREN
12. NETWORKING &
MARKETING
Industry Events & Organizations
• MAGIC Nashville
‣ 05/17/2022 | NASHVILLE,TN
• Networking Pod
‣ 05/16/2022 | NASHVILLE,TN
• Networking Pod
‣ 3/26/2022 | NASHVILLE,TN
Digital Marketing
• Primary Content: I will publish fashion blog posts that promote
body positivity and style. Fashion community social posts.
• Primary Tools: I will promote fashion blog posts on my website,
Facebook, Instagram,TikTok, and Pinterest weekly via an automation
system. I will promote fashion community building posts daily to
Facebook, Instagram, and TikTok.
• Website: I will post by fashion blog posts on my personal site.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I have a mentor who is the marketing specialist of Trendsi,
Hannah Flesher. She has 10+ years in the fashion industry as
well as marketing experience. JANUARY 2022.
Formal Education
• Digital Marketing, B.S., Full Sail University (2023)
• Psychology, B.S., Austin Peay State University (2016)
Technical Skills
• Microsoft Of
fi
ce, AUGUST 2012
• Mailchimp, JANUARY 2021
• Adobe Photoshop, APRIL 2021
Soft Skills
• Scheduling,Vanderbilt University Medical Center, FEBRUARY
2020
• Digital Marketing, Full Sail Univerisity, MAY 2022
• Storytelling, Full Sail University, MARCH 2022
• Web Design, Full Sail University, APRIL 2022
14. LAUREN LELLI
You know how hard it is to
fi
nd trends in the fashion
industry? Well, what I do is analyze data from various databases and form a trend
report to increase sales for my customers. In fact, I have used this on my own
business and increased pro
fi
t by 1000% within a year.
“
15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved
May 7, 2022, from https://www.onetonline.org/link/summary/
11-2021.00
13-1161.00 - market research analysts and marketing specialists. O*NET
OnLine. (n.d.). Retrieved May 7, 2022, from https://
www.onetonline.org/link/summary/13-1161.00
15-2051.01 - business intelligence analysts. O*NET OnLine. (n.d.).
Retrieved May 7, 2022, from https://www.onetonline.org/link/
summary/15-2051.01
Andrea Nielsen - Director, store experience marketing - linkedin. LinkedIn.
(n.d.). Retrieved May 8, 2022, from https://www.linkedin.com/
in/andreamnielsen
Anne Stephenson - Chief merchandising & product of
fi
cer - linkedin. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/anne-
stephenson-ba829b8
Beliaikin,A. (n.d.). Photo of black clothes on hangers · Free Stock Photo -
PEXELS. Pexels. Retrieved May 8, 2022, from https://
www.pexels.com/photo/photo-of-black-clothes-on-
hangers-1036856/
Beth Readlinger - Senior director of brand and image - linkedin. LinkedIn.
(n.d.). Retrieved May 8, 2022, from https://www.linkedin.com/
in/beth-readlinger
Brianna Nixon - Digital Marketing Specialist - linkedin. LinkedIn. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/
brianna-nixon-351b5b135
Caregiver brand archetype - kaye putnam: Psychology brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist. (2022,April 13).
Retrieved May 7, 2022, from https://www.kayeputnam.com/
brand-archetype-caregiver/
16. REFERENCES
Ellie Clune - Senior brand marketing manager - linkedin. LinkedIn. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/
ellierenner
Executive management.Torrid Holdings Inc. - Governance - Executive
Management. (n.d.). Retrieved May 7, 2022, from https://
investors.torrid.com/governance/executive-management/
default.aspx#Anne-Stephenson-
Jill Sando - EVP & chief merchandising of
fi
cer - target | linkedin. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/jill-
sando-b3080324
Lum3n. (n.d.). Low angle view of shoes · Free Stock Photo - PEXELS.
Pexels. Retrieved May 8, 2022, from https://www.pexels.com/
photo/low-angle-view-of-shoes-322207/
Nordstrom | LinkedIn. (n.d.). Retrieved May 8, 2022, from https://
www.linkedin.com/company/nordstrom
Royalty brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist. (2022,April 13).
Retrieved May 7, 2022, from https://www.kayeputnam.com/
brand-archetype-royalty/
Target: Jobs | linkedin. (n.d.). Retrieved May 8, 2022, from https://
www.linkedin.com/company/target/jobs
Teri bariquit - chief merchandising of
fi
cer - nordstrom | linkedin. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/teri-
bariquit-80a14a80
Torrid - linkedin. (n.d.). Retrieved May 8, 2022, from https://
www.linkedin.com/company/torrid
Working at Nordstrom | Glassdoor. (n.d.). Retrieved May 8, 2022, from
https://www.glassdoor.com/Overview/Working-at-Nordstrom-
EI_IE1704.11,20.htm
17. REFERENCES
Working at target | glassdoor. (n.d.). Retrieved May 8, 2022, from
https://www.glassdoor.com/Overview/Working-at-Target-
EI_IE194.11,17.htm
Working at torrid | glassdoor. (n.d.). Retrieved May 8, 2022, from
https://www.glassdoor.com/Overview/Working-at-Torrid-
EI_IE305096.11,17.htm
