SIERAMOYEDABRAND.pdf
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Personal Branding Slideshow for Digital Marketing, Project & Portfolio 1
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SIERAMOYEDABRAND.pdf
- 1. PERSONAL BRAND EXPLORATION Siera Moyeda Project & Portfolio I: Week 1 May 6th, 2023
- 2. My name is Siera Moyeda. I am a student for the Digital Marketing Bachelor’s Degree program at Full Sail University. I have always had interest in and experience within the medical fi eld, be that for humans or animals. I am a very caring and compassionate person with a passion for helping those that are in need. I have been in some compromising situations and know how incredibly important it is to be open, honest, caring and empathetic to others. I have an eye for detail and want nothing more than to help businesses in the medical fi eld grow their business and help as many people or animals in need. IDENTITY
- 3. PROFESSION Potential Job Titles: • Brand Manager • Marketing Director • Account Supervisor BRAND ARCHETYPE - The difference between me and others doing this work in this fi eld is that I have the passion just like those who created the business to help others. My goal is to care for others whereas other’s goals are to take care of themselves. Marketing Manager for the Medical Health Field
- 4. [Hiring Managers/Recruiters of Health Field Businesses] TARGET AUDIENCE Pam McLeod Outreach Plan: • I actually already have almost daily contact with her. I currently work for this company. • I can contact her via What’s App, Facebook or by phone. • In order to discuss working within the marketing department I will have to graduate and have experience. She knows I am already working towards this. CFO at Mobile IV Nurses Aynsley Outreach Plan: • I will grow my LinkedIn Pro fi le to be able to view her pro fi le and contact her. • First mode of contact would be to contact her through LinkedIn and fi nd out what she is looking for for the company. • I plan on continuing contact with her after initially reaching out. Practice Manager at Benarda Veterinary Hospital Joseph Lopez Outreach Plan: • I will have to graduate within my degree program and have some experience before reaching out to begin marketing for them. • I actually have his Facebook and personal phone number to contact him. • I can follow up within 6 months of graduation to see if they need assistance within their marketing department. CEO at Arizona IV Medics Owner at OMG Marketing
- 5. GOALS Short Term: (Immediately After Graduation, 2026) • Begin working in Mobile IV Nurses marketing department. ‣ Begin an entry level position in marketing within 6 months of graduation. Mid Term: (2031) • Move up to be under the marketing manager. ‣ Begin working under the marketing manager within 5 years. Long Term: (2041) • Hold the marketing manager position. ‣ Be the one in charge of marketing across all companies (currently 4) within 15 years.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Graphics or Photo Imaging Software SOFT HARD Novice / Adept / Expert Of fi ce Suite Software Novice / Adept / Expert Teamwork Novice / Adept / Expert Computer Skills Novice / Adept / Expert Document Management Software SOFT HARD Novice / Adept / Expert Desktop Publishing Software Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert Judgement and Decision Making Novice / Adept / Expert
- 7. I help healthcare businesses help their patients and stand out from their competitors by keeping them active, engaged and up to date on the latest trends online through social media and websites. PROMISE
- 8. CREDENTIALS Work Experience: • Social Media work for Arizona IV Medics • Dispatcher for Mobile IV Nurses Education: • Veterinary Assistant Certi fi cation, Animal Behavior College (ABC) • Digital Marketing, B.S., Full Sail University (Exp. 2026) Leadership Roles: • I have opened and closed stores as well as trained employees in both the customer service fi eld and dispatchers for mobile iv therapy.
- 9. COMPETITION Reno Hart Industry Experience: • Digital Marketing Student Education: • Associates Degree in General Studies at South Puget Sound Community College • Current Student at Full Sail University for Digital Marketing Leadership Experience: • Shift Supervisor for Allied Universal Skills and Pro fi ciencies: • Social Media Marketing Tips - LinkedIn Learning • Google Sheets Essential Training - LinkedIn Learning • Learning Adobe Fonts - LinkedIn Learning Siera Moyeda Overall Online Presence: • Reno has 69 connections on LinkedIn. He does not have his banner customized but does have a professional headshot as his image. His pro fi le is fairly detailed with a lot of experience, skills and certi fi cates. I am unsure if he is on other social media as his only contact is his LinkedIn pro fi le and he does have his URL customized. • Grade: Average 50 out of 100 Industry Experience: • Digital Marketing Student Education: • Veterinary Assistant Certi fi cation at Animal Behavior College • Current Student at Full Sail University for Digital Marketing Leadership Experience: • Team Lead at Dollar General • Dispatch Trainer at Arizona IV Medics Skills and Pro fi ciencies: • Designing a Business Card - LinkedIn Learning • Typography: Working With Grids - LinkedIn Learning • Layout and Composition - LinkedIn Learning Overall Online Presence: • I just opened my LinkedIn pro fi le. I do not have any information or pictures fi lled out yet. I do however have a Facebook and am very active on that. I also have an Instagram and Snapchat, however I am not active on either. • Grade: Poor 25 out of 100
- 10. COMPETITION Stephanie Wood Noteworthy Experience: • Digital Marketing Strategist for BeAlive • Social Media Manager for Woodruff • Senior Social Media Specialist for Woodruff Siera Moyeda Industry Experience: • Social Media & Digital Marketing Strategy Education: • Bachelor of Arts at Loyola University Chicago Skills and Pro fi ciencies: • Microsoft Excel - 2 endorsements • Sustainability - 1 endorsements • Facebook Ads - 2 endorsements Overall Online Presence: • Stephanie has over 500 connections on LinkedIn. She does have her banner fi lled out and she has a professional headshot as her picture. Her pro fi le is very well fi lled out with a ton of experience and skills listed. I assume she has other social media as she specializes in this and she has posts and pictures on her LinkedIn pro fi le as well. She does have her URL customized. • Grade: Superior 100 out of 100 Industry Experience: • Digital Marketing Student Education: • Veterinary Assistant Certi fi cation at Animal Behavior College Leadership Experience: • Team Lead at Dollar General • Dispatch Trainer at Arizona IV Medics Skills and Pro fi ciencies: • Designing a Business Card - LinkedIn Learning • Typography: Working With Grids - LinkedIn Learning • Layout and Composition - LinkedIn Learning Overall Online Presence: • I just opened my LinkedIn pro fi le. I do not have any information or pictures fi lled out yet. I do however have a Facebook and am very active on that. I also have an Instagram and Snapchat, however I am not active on either. • Grade: Poor 25 out of 100
- 11. BRAND POSITION For healthcare businesses who need sustainable, up to date and engaging marketing strategies, I provide detail oriented, distinctive social media and advertisements because my work is fueled by passion in the fi eld of medicine and helping other people just like you.
- 12. NETWORKING & MARKETING Industry Events & Organizations • DigiDay Programmatic Marketing Summit ‣ May 22-24 2023 | Palm Springs, CA • Gartner Marketing Symposium/Xpo ‣ May 22-24 2023 | Denver, CO • DigiMarCon Las Vegas 2023 ‣ November 13-14 | Las Vegas, NV Digital Marketing • Primary Content: To start I plan on publishing assignments I have done that I am proud of. I have already started publishing advertisements and Photoshop/Illustrator projects I have completed. I plan on doing more work outside of school to practice. Everything I am proud of I plan to publish to promote myself. • Primary Tools: I plan on using Facebook, Instagram, LinkedIn and TikTok to promote my content. I would like to publish content once a week minimum. This would be through either posts, pictures or videos of my work. • Website: I will use it to publish some of my work and show how I am different than other digital marketers.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I want to fi nd a mentor that is currently working doing a job I would like to do, for example social media marketing. Their lifestyle does not matter as much to me as much as their experience. Establish relationship by July 1st, 2023. Formal Education • Digital Marketing Bachelor’s Degree from Full Sail University in 2026 • 5 more industry related LinkedIn Learning certi fi cations within the next 6 months Technical Skills • Watch “SharePoint for document management” - LinkedIn Learning, May 2023 • Watch “Publisher Essential Training (Microsoft 365)” - LinkedIn Learning, June 2023 • Watch “JavaScript Essential Training” - LinkedIn Learning, July 2023 Soft Skills • Watch “Persuading Others” - LinkedIn Learning, August 2023 • Watch “Conducting Measurement Systems Analysis (MSA)”, September 2023 • Watch “Introduction to Employee Relations” - LinkedIn Learning, October 2023
- 14. Siera Moyeda You know how most businesses are not active enough on their social media? Well, what I do is keep their pages up to date and engage with potential vendors/sponsorships. In fact, I helped Mobile IV Nurses create a sponsorship with a multi million dollar company named “Million Dollar Mingle” to give IV’s to their party goers and increase their market share. “
- 15. REFERENCES 11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved May 7, 2023, from https://www.onetonline.org/ link/details/11-2021.00 Adams, B. (n.d.). Top Digital Marketing Conferences in 2023. Investis Digital. Retrieved May 7, 2023, from https:// www.investisdigital.com/blog/performance-marketing/top- digital-marketing-conferences Keep learning in the moments that matter. LinkedIn Learning with Lynda: Online Training Courses for Creative, Technology, Business Skills. (n.d.). Retrieved May 7, 2023, from https://www.linkedin.com/learning/? u=50813145 Meet the Doctors & Staff in Tucson, AZ. Benarda Veterinary Hospital. (n.d.). Retrieved May 7, 2023, from https:// benardavet.com/meet-the-doctors-staff/ Pelta, R. (2022, October 17). 15 Transferable Skills Companies Want: Examples & De fi nitions: FlexJobs. FlexJobs Job Search Tips and Blog. Retrieved May 7, 2023, from https://www. fl exjobs.com/blog/post/transferable-skills/ Reno Hart - receptionist - outdoor research | linkedin. (n.d.). Retrieved May 7, 2023, from https://www.linkedin.com/in/ reno-hart Stephanie (Sanford) Wood - Social Media and Digital Marketing Strategy - Marketing Analytics - Sustainability Marketing | linkedin. (n.d.). Retrieved May 7, 2023, from https://www.linkedin.com/in/stephaniesanford/ What is a mentor, and how do you fi nd one? Business News Daily. (n.d.). Retrieved May 7, 2023, from https:// www.businessnewsdaily.com/6248-how-to- fi nd- mentor.html YouTube. (2021). YouTube. Retrieved May 7, 2023, from https://www.youtube.com/watch? v=HO83P3rtsnE&t=622s.