2. Source code
Source code is a sci-fi/ drama
thriller that is marketed at the
audience aged from 15+
meaning it gives a wider target
audience therefore larger
income. It also allows the film
to reach a wider range as
these people will have more
money and leisure time to be
able to go and see the film.
If is not gender specific with an
almost perfect split in half. This
means that it does not alienate
one gender meaning that they
do not cut off any possible
audience members.
It is also aimed at the upper
class as they have more
money to be able to spend to
go and see this film.
3. Looper
Looper was aimed at the target audience primarily 15-34, this is because it stars a young
actor Joseph Gordon-Levitt that is popular for this age group meaning more have gone it see
it. It also attracted older audiences due to the involvement of Bruce Willis.
It also attracted the majority of male audience viewers due to the plot of the film being
primarily action attracting males.
Alternatively to source code this did attract a wider range of class % from a range of classes
meaning that people really did want to watch it so made a special effort to go.
4. Inception
Inception was also aimed at the age group 15-24 and then the only other viewers were
older. This was because it was a more complex film and younger audiences may have
found it difficult to follow and understand.
There was not a specific gender meaning that they aimed for a split so that they attract
more audience members.
The audience class was in the top classes with the lower ones having few audience
members. This may have been because it was a more complex film and people did not
have time to go and watch it.
5. Dark knight rises
This, due to its link to marvel comics and the children’s interest in this and people have
grown up with the comics this leaves this film with a wide audience range and a large
amount of audiences to watch the movie.
It is mainly marketed at males however females did also go to see it.
This was spread around the different classes with not one extremely far ahead. This was
due to it’s accessibility for all groups.
6. The Adjustment Bureau
This was spread equally
between all age groups above
15 however 3% from the ages
12-14. This means that the film
reached a wide range of people
and did not just target a niche
market or age group of
customers.
It is also not genre specific
meaning that it did not isolate
one gender.
This was also accessible for all
classes as they have all made a
visit to the cinema to see this
and have optionally chosen to
give up their time and money to
go and see it- even if they have
not got that much to spare
meaning the advertising
campaign must have worked.
7. District 9
District 9 hit a broad range of audience types due to it’s diversity and large marketing
campaign with posters all over about ‘humans only’ meaning that people were wondering
about that they were about and would actually go and look up online and take an interest
in it to find out more information about it.
It was advertised at the beginning of films such as transformers meaning from this they
will get the same audience range from that film for this one.
The majority of viewers were male. From all of these being more male or equal it shows
that the thriller genre is more male oriented.
8. Ratings
It is important to make sure that the age ratings
are accurate and are trusted as to make sure
children do not get taken to see a film that
deals with more complex and unreachable
issues.
Also if people are wanting to go and watch a
horror or a thriller that they think will be scary/
suitable for them they will not want to go and
see one that is suitable for younger children
as it may not be as thrilling or scary as they
want.
It is also helpful for families to be able
to find a film that is suitable for all the
family and not have to make younger
children sit through content that is
unsuitable for them.
9. Reflection
Audience
From looking at this I will make sure I market it at both a male and female
audience however still keep in mind that it will be a primarily male audience.
This means I will need to look at the films that are aimed at men and see what
they involve that the males will like.
I will also look at films with the main audience as females to look at how I can
incorporate this into mine.
Age ratings
From looking at the age ratings and guidelines from the different organisatoins
who rate them I will make sure that I make it accessible but only as suitable as it
could be.
Also from the trailer I need to make sure that I do not include inappropriate
features that some audiences may not wish to see as it is not up to them to
watch the trailer if it appears on TV or before a film it needs to be appropriate for
all as they have not opted to watch the trailer.
10. Reflection
Audience
From looking at this I will make sure I market it at both a male and female
audience however still keep in mind that it will be a primarily male audience.
This means I will need to look at the films that are aimed at men and see what
they involve that the males will like.
I will also look at films with the main audience as females to look at how I can
incorporate this into mine.
Age ratings
From looking at the age ratings and guidelines from the different organisatoins
who rate them I will make sure that I make it accessible but only as suitable as it
could be.
Also from the trailer I need to make sure that I do not include inappropriate
features that some audiences may not wish to see as it is not up to them to
watch the trailer if it appears on TV or before a film it needs to be appropriate for
all as they have not opted to watch the trailer.
