The Busy Marketer's Guide to Digital Marketing - Mbali Ndandani, Unilever
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Marketers have a lot on their plates, and there is often a barrage of information, case studies and best practice, but this isn't packaged in an easily executable manner. This session will be about sharing executable digital campaign thinking, while giving marketers the right questions to ask their agencies and partners.
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The Busy Marketer's Guide to Digital Marketing - Mbali Ndandani, Unilever
- 1. Mbali NdandaniMbali.ndandani@unilever.com;mtkndandani@gmail.com AFRICA DIGITAL MANAGER, UNILEVER JOHANNESBURG ~ NOVEMBER 8 - 9, 2018 DIGIMARCONAFRICA.COM | #DigiMarConAfrica DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica The Busy Marketer's Guide to Digital Marketing KEYNOTE
- 2. I really want to do great digital work, but I don’t know how to do that & still drive sales this month
- 3. But first, lets play Kahoot! kahoot.it Game PIN
- 5. 5
- 6. What is the brand about?
- 8. Gen Z and their phones
- 9. What do the brands that get it right do?
- 11. But how do we keep the consumer at the centre?
- 14. What is the 10x better of my brand’s digital ideas?
- 15. But how could my brands serve consumers? What does that even mean?
- 18. A few brands have figured some things out…
- 20. Shea Moisture Celebrates you ‘everybody gets love’ Community Values- ‘community commerce’
- 22. Sanlam Leading a new narrative Simplicity Authenticity and Relevance
- 24. Influencer Marketing Success • We partnered with indaHASH to connect with key influencers in order to drive the conversation #NeverStopPlaying
- 25. Micro influencers drive stronger engagement & are willing to do more
- 26. Lead Listen ConsistencyCraft What can we learn from them?
- 27. What assumptions do we need to question?
- 28. Questions for us… What tensions do our consumers face? How could our brand serve them in those tensions? What complexity do we need to remove? How should our brand communication make the consumer feel? If we came up with two courageous ideas, what could they be?