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The Millennial Think Tank for Brands

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The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.

MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.

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The Millennial Think Tank for Brands

  1. 1. The Millennial Think Tank For Brands by ArCompany
  2. 2. Millennials are an influential bunch 1 |
  3. 3. They are digital natives In other words, a large amount of their life is spent online. Younger Boomer 250 200 98 50 Millennial Gen X Other Boomer/Silent Average number of Facebook friends. Source: http://www. pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
  4. 4. There are also a lot of them Some estimates are that they make up as much as a quarter of the population. Gen Z 24% Millennials 24% Boomers 24% GEN X 16% Greatest/Silent 12% Source: http://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.html
  5. 5. Because they’re online so much and technology for serving content is advancing so rapidly, marketers / brands covet the Millennial attention span.
  6. 6. 4| But narratives by both media outlets and brands around how millennials view / interact with the world are frequently overly simplistic…
  7. 7. They require constant validation They are cheap, but will spend unbelievable amounts of money to have the latest technology They are attached at the hip to their parents They don’t take direction from superiors in a work environment
  8. 8. Labeled as entitled privileged narcissistic Millennials are:
  9. 9. At ArCompany, we decided it was time to let Millennials speak for themselves.
  10. 10. What they value in media and brands We started the Millennial Think Tank, a weekly on-air broadcast featuring: A range of people in their late teens to early 30s Conversations on perceptions of Millennials + what their overall priorities are
  11. 11. We heard directly from Millennials who were tired of the labels…
  12. 12. “I feel that I am going to be going into a world where nobody is going to take me seriously, and people are going to look down on me because I wasn’t lucky enough to be born a few years earlier.” Kiernan McGinnis
  13. 13. We also heard their views on things like brand ethics and transparency…
  14. 14. “I would love to have corporations be accountable for their actions, and often when I have the ability to spend more money at an ethical place I will.” Samantha Estoesta
  15. 15. “Do what you can, when you can, when you have the extra dollar. I kind of approached things that way throughout my 20s, so even when I was in college it was constantly there as the same idea: where is my money going, as a vote, as a reminder of what I want my country to be, what I want these companies to be.” Judy McCloskey
  16. 16. As the Think Tank progressed, we learned they had strong views on: Brand ethics Customer service Debt Financial services Higher education Globalization Privacy Entrepreneurship
  17. 17. How can the Millennial Think Tank help your brand?
  18. 18. The Think Tank is not for everyone.
  19. 19. Being digital natives doesn’t just mean that Millennials are shaped by the technology, it also means they are shaping the technology itself, and conversations about what matters / how that digital world is actually built.
  20. 20. “Building connections and human relationships are far more important to Millennials than owning things.” Amy McCloskey Tobin - ArCompany
  21. 21. If you’re already engaged in or would like to start a serious conversation about the sustainability / long term success of your brand, particularly on the web, then the Millennial Think Tank is for you.
  22. 22. The Millennial Think Tank and ArCompany can help you: Align with, and learn from Millennials Get specific before and after insights and feedback on your brand or brand initiatives Access unfiltered perspectives in areas like product development, marketing, and customer service Gather unbiased, independent research, including from social and community driven channels on the web.
  23. 23. At ArCompany we take a comprehensive approach
  24. 24. We help you find deep product, marketing, and/or customer service insights from Millennials that have experienced your brand or similar brands in your space. Initial think tank session typically virtual, can be in-person as needed. Set up the right mix of Millennials for your think tank. Create the structure to get you meaningful / relevant answers. 1 2 3 4
  25. 25. Once the think tank session is complete, we’ll get it transcribed, dig into the insights it contains, and send them back your way. 5
  26. 26. 6 We then work with you to create a framework for implementing those insights.
  27. 27. If you’d like more information on Millennial Think Tank for brands, to discuss sponsorship of the general weekly broadcast, or interview us for a story, email: Amy Tobin a. tobin@arcompany.co Hessie Jones h. jones@arcompany.co Contact information

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