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Experience is Everything: What's the Future of Business by Brian Solis

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What’s the Future of Business? is not a question—it’s an answer. www.wtfbusiness.com

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Experience is Everything: What's the Future of Business by Brian Solis

  1. 1. “Solis explores the incredible transformation happening in business today, driven by new social and mobile technologies. In the future, successful businesses will be ‘Customer Companies’—companies that connect with their customers, partners, employees, and products in entirely new ways.” —Marc Benioff, Chairman and CEO, salesforce.com “Customers are adopting new technology and new ‘screens’ at an increasingly rapid pace. The challenge for businesses is to create delightful and highly engaging experiences that take maximum advantage of those technologies and devices as they are introduced.” —Julie Bornstein, SVP, Sephora Digital   “Developing a social strategy based on trends might be fashionable, but it’s not sustainable. The consumer demands more. Brian shows you how to innovate or die. Pretty easy choice, no?” —Aliza Licht, SVP Global Communications, Donna Karan International   BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He is the author of Engage! and The End of Business as Usual, both from Wiley. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources. Available wherever books and e-books are sold. Wiley is a registered trademark of John Wiley Sons Inc. Experience is everything. What’s the Future of Business? is not a question—it’s an answer. Also Available

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