SoLoMo - The future of Digital Marketing is here


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Presentation at HelpLearn Asia's Digital Marketing Reinvented Event held at Genexis Theatre, Fusionopolis

SoLoMo, short for SOcial, LOcation and MObile, is the new age buzz word referring to a blend of media and technology that offers revolunary means to engage your target audience. In a digital savvy market like Singapore, it comes at no surprise that SoLoMo is quickly becoming a major factor in influencing consumer brand awareness and buying decisions. As brands and businesses hop onto the bandwagon, we are already seeing a number of creative and successful applications of SoLoMo in digital marketing. Are you ready for the SoLoMo revolution? Your competitors probably are.

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SoLoMo - The future of Digital Marketing is here

  1. 1. SoLoMoThe Future ofDigital Marketing is here
  2. 2. Leon CK Leong – Malaysia – China
  3. 3. Anyonechecked-in?;-)
  4. 4. SoLoMoFacts and Statistics
  5. 5. World #1“ 90% of Singapore owns a smart phone” - Mobile Marketing Association
  6. 6. 58% of Singapore is on Facebook That is over 2.7 million users -
  7. 7. World #1Singaporeans spend themost time on Facebook 38 minutes and 46 seconds per session Americans spend 20 minutes and 46 seconds - Experian Hitwise
  8. 8. “ We believe every phone should be social… We are going to become a mobile company” - Facebook
  9. 9. “ 36% of Asia’s technology savvy markets use location services to find restaurants and entertainment venues nearby” - TNS (Mobile Life study)
  10. 10. World #1“ 63% of the respondents in Singapore are using location services” - TNS (Mobile Life study)
  11. 11. 4 casesof creative SoLoMoapplications
  12. 12. The tour guide resides in your phone
  13. 13. Reward your pet with a check in!
  14. 14. Facedeals checks you in… by face…
  15. 15. Shopkick adds a kick to shopping!
  16. 16. 4 tipson building your SoLoMopresence
  17. 17. Tip #1Devise a Holistic SoLoMoStrategy
  18. 18. #1: Holistic SoLoMo Strategy“ What are your objectives, target audiences and KPIs?” - Techsailor
  19. 19. #1: Holistic SoLoMo Strategy Digital Marketing Crossroads Which Digital Marketing platforms and channels to use?
  20. 20. Tip #2Develop Integration andSynergy between MarketingPlatforms
  21. 21. #2: Integration and Synergy“ Technology silos make it impossible to understand both the impact of campaigns, and the behaviour of customers, across multiple channels” - Forrester
  22. 22. #2: Integration and Synergy“ Integrated Digital Marketing involves all platforms and channels interoperating in a synergized ecosystem” - Techsailor
  23. 23. Tip #3Optimize the CustomerJourney
  24. 24. #3: The Customer Journey“ We don’t do advertising anymore. We just do cool stuff… We need to become part of people’s lives and digital allows us to do that.” - Simon Pestridge, Marketing Director, Nike UK
  25. 25. #3: The Customer JourneyMap the customers’ journey through awareness,discovery, conversion and advocacy
  26. 26. #3: The Customer Journey“ Understand your customers’ experience. Optimize your Digital Marketing and customer interaction strategy.” - Techsailor
  27. 27. Tip #4Structure actionablePerformance Measurements
  28. 28. #4: Performance Measurement
  29. 29. #4: Performance Measurement Define Metrics Align with strategy Derive actionable insights
  30. 30. The 4 tipsDevise a holistic SoLoMo StrategyDevelop integration and synergy betweenmarketing platformsOptimize the Customer JourneyStructure actionable performancemeasurements
  31. 31. DO NOTventure into SoLoMo unlessyou’ve figured out how to…
  32. 32. SoLoMo Thursday by Techsailor Visit
  33. 33. Thank You!If you would like a copy of the slides… Email me OR Link me in Leon CK Leong Business Relations Director Techsailor Group