smAlbany 2013 presentation http://ww.smAlbany.org

1. Amberly Rundell
SEO & Social Media Specialist
Mannix Marketing

2. 1 Billion People

3. Amberly Rundell
SEO & Social Media Specialist
Mannix Marketing
“We help you get found on the web!”

4. Website Design
Social Media Marketing
Search Engine Optimization (SEO)
Mobile Marketing
Regional Guides

6. • RRun a Contestun aRun Contest Contest
http://www.youtube.com/watch?v=ZQzsQkMFgHE

7. Welcome to the
Social Media Revolution

10. 77%
of B2C’s acquired customers
from Facebook:
(State of Inbound Marketing) 2012)

11. 84%
of B2B marketers use
social media in some form

12. What is Facebook?

13. What is Facebook?

15. Why should I do Facebook Marketing?

16. 1 Billion People

17. Build Website Traffic

18. Market Research
Photo Credit: www.researchrockstar.com

19. Build Credibility

20. Build Trust
www.hubspot.com

21. Build Relationships With Your Customers
Photo Credit: www.famousbloggers.net

22. More Sales

23. Does it really work?

24. The Proof is in the Numbers
Website visits
from Facebook

26. Case Studies
https://www.facebook.com/business/success

27. Facebook is not just for the big dogs…

29. Go Viral

30. “The Internet is the most
powerful marketing tool in history.”

31. Top 10 Tips
to rock your Facebook Marketing

32. #1 ‐ Create an Awesome Facebook Page
www.facebook.com/pages/create.php

33. Do the Check

36. Add a visually appealing cover photo

38. Got it? Flaunt it!

39. Put your website address in your “About” section

40. Create an “Easy To Remember” Address

41. #2 ‐ Connect with Others

42. #3 ‐ Post Interesting Content

43. Nobody clicks on boring

44. How do YOU stand out?

45. What is UNIQUE to your business?

47. Get them salivating
before they even
walk in the door.

48. Give them the
experience

49. Pull back the curtains!

51. Be the First To Provide News

52. Provoke an Emotion

53. Show Off Your Products

54. Show Off Your Products

55. Pictures Say A Thousand Words
www.saratogapaintandsip.com

56. Be Genuinely Interested in Your Audience

57. Testimonials
(Make sure to get permission first!)

58. Video

59. Be Shocking

60. Be Current

61. Post Pictures of the Community
(And encourage people to tag themselves on your page!)

62. #4 ‐ Listen

63. Talk Back!
Remember to Comment, Like, Share, etc.
(**Most businesses forget to do this!)

65. #5 ‐ Engage Your Audience

66. “Activate your fans,
don’t just collect them
like baseball cards.”
‐Jay Baer, Convince & Convert

67. Caption Contests

68. Tell your fans what to do!
“Comment below…”
“Click like if..”
“Share this..”
“True or False”
“Caption this..”

69. Polls
Use Facebook as a marketing research tool!

70. What is your favorite dish on our menu?
a) Shrimp Ravioli Florentine
b) Balsamic Blue Filet Mignon
c) “Filet” Cheese Steak

71. Ask an Open End Question
•What service/product/item would you like to see added?
•How has our (service/product) helped you?
•What can we do to be better?
•Who’s going to participate in (xyz) this weekend?

72. Community Events

73. # 6 ‐ Give them Eye Candy!!!

74. Make Collages
www.ribbet.com

75. Edit Photos Like a Pro!
www.picmonkey.com

76. www.picmonkey.com

77. www.picmonkey.com

78. Collages App
Search for “Collages” in your App Store on your smart phone. It’s free!

79. #7 ‐ Give Them Something
www.mashable.com

80. Exclusive Promotions

81. It’s Fan Friday! Come in and say “I’m a
Facebook fan” at the register and receive
10% of your purchase!

82. #8 ‐ Educate

83. Be the Authority

84. Share Tips

85. Share Tips

86. Top 10 Tips List
• Top 10 “Must See” Places in Saratoga
• Top 10 Things To Do in the Adirondacks
• Top 10 Tips For Healthy Eating
• Top 10 Must Wear Trends this Summer

87. # 9 – Make It Fun With Apps

88. Add Events, Menu, etc.

90. Get Leads

91. www.woobox.com

92. #10 ‐ Promote!

93. How To Get More Fans

94. Add Icons to your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures
to [AOL/Outlook/Gmail] email signature.)

95. Email Newsletters

96. Social Proof

97. Add the Facebook Social Plugin to your Website

98. Add Icons to Your Website

99. Receipts

100. Promotional Materials

101. Word of Mouth
“Don’t forget to
find us on
Facebook!”

102. Media

103. Run a Contest

104. Contests

106. Contests
www.woobox.com

107. Giveaways
www.rafflecopter.com

108. Facebook Ads
www.facebook.com/advertising

112. www.facebook.com/advertising

113. FAQ’s

114. “How often should I
post on Facebook?”

115. About 4‐5 times a week

116. “I run a business. How do I
have time to do this too?”

117. Save time with the
Facebook Scheduler!

121. “How do I get more likes?”

122. bit.ly/189avry
25 Tips To Get More Fans

123. https://www.facebook.com/help

125. Homework
• Take out your notes again
• Try out 2 or 3 things you learned today!

126. You can do this!

127. Let’s Connect!
@AmberlyOnline
arundell@mannixmarketing.com
(518) 743‐9424
www.facebook.com/mannixmarketing
www.AmberlyRundell.com
www.mannixmarketing.com

129. bit.ly/174EUmp

130. Now that you know the secrets, it’s
time for you to go out and ROCK your
Facebook!Marketing!