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Wine Of Austria


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Wine Of Austria

  1. 1. Cellars of Austria “ not just a place to lock up your daughters”
  2. 2. Ever tried it? <ul><li>Has anyone ever knowingly bought/tasted an Austrian wine? </li></ul><ul><li>(If yes) What was it? </li></ul><ul><li>(If majority not) Do you know why not? </li></ul>
  3. 3. Off the map <ul><li>So why aren’t Austria’s wines on the map? </li></ul><ul><li>Antifreeze scandal of 1985 (next slide) </li></ul><ul><li>They keep all the good stuff for themselves </li></ul>
  4. 4. One scandal after another <ul><li>1985 - diethylene glycol scandal </li></ul><ul><li>2006 - Wolfgang Priklopil kidnapping scandal </li></ul><ul><li>2008 - Josef Fritzl incest scandal </li></ul><ul><li>2008 - Alfred Gusenbauer, Chancellor of Austria, commits to re-branding the country  (there’s got to be a joke here about labels or something) </li></ul>
  5. 5. Your friendly sommelier… <ul><li>“ Another glass, sir?” </li></ul>
  6. 6. What’s your poison? <ul><li>1985 - antifreeze scandal </li></ul><ul><li>Diethylene glycol, poisonous alcohol </li></ul><ul><li>Added to wines to make them more attractive (mature faster? - unclear) </li></ul><ul><li>Short term: devastating to industry </li></ul><ul><li>Long term: turned this to advantage – more stringent rules, point to prove = better wine </li></ul>