Food waste solution idea for the start-up - Opportunity Analysis Project

1. May 18th, 2012

2. CUSTOMER SEGMENTS:
 Buyers
(age average from 18 – without any limits)
 Supermarkets (small or big, which have high
percentage of unsold perishable products)
 Suppliers (of all kind of goods, which have high food
utilization expenses and would like to lower them)

3. TARGET MARKET:
 78 potential customers who shop for food in the
supermarkets ~ 15-20K customers per each medium size
supermarket
 Age category of the respondents was 18 – 38 years (more
detailed here -
http://www.slideshare.net/Lana_Montana/customer -poll-
resultsupdated
 More than 70% of all responses are positive and willing to
pay for the solution
 Shops and supermarkets – willing to pay if it will help to
reduce the wastes

4. VALUE PROPOSITION:
PROBLEM

5. SOLUTION:
is a solution that is
integrated with supermarkets cash registers, producers
existing database for cloud/database storage of
customers purchase history and linked with the
customers cell phone numbers that will help them to
buy less food or beverages that are not consumed and
getting wasted, thus allowing the customers to save
some costs on such products.

6. CHANNELS:
 Internet
 Intranet
 Mobile Operator Network
 Supermarkets internal TV systems

8. CUSTOMER RELATIONSHIPS:
will subscribe for the solution that will help
them to spend less for the perishable products that are not
being consumed and often wasted. Electronic TV systems will
give an opportunity to customers to choose products they
would like to buy and did not find at the shop
will buy a subscription for the service as it
will help them to diminish the gap and syncope in procurement
management of perishable products and managing not ordering
products which are not demanded and order those that are in
demand. This service also will help in making the relationship
between customers and supermarket more strong and deep as
supermarkets will take into consideration their wishes
will buy a subscription for the service as it will
help them to diminish the gap and syncope in production
management of perishable products and reduce costs for
expired product utilization.

9. REVENUE STREAMS:
 Customers – 3€ for the
subscription/ 0.5€ monthly
 Supermarkets – 1100€ for
first deployment, system
installation, tech
support, maintenance, training
/600€ annually
 Food and beverage suppliers
and producers - 2400€ annually
for food waste solution

10. KEY RESOURCES:
 PHYSICAL
Offices
Technical equipment
 HUMAN
Research and team development
Managing and administrative teams
Budgeting and financial teams
Business development strategies and marketing teams
 INTELLECTUAL
Company and brand name registration
Obtain copyrights
Data analyzing
Market research
 FUNDING
Cloud solution development
Cloud services (storage, deployment etc.)

11. KEY ACTIVITIES:
 Solution is integrated with supermarkets cash
registers, electronic TV systems, producers existing
database
 Self-learn and analyze customers purchase
frequency history for each product/trademark
 Send a customer a mobile alert (sms) if one buys
more than consumes or, otherwise, forgets to buy
something
 Send the customers the latest supermarket
promotions depending on their latest
food/beverage preferences

12. KEY PARTNERS:
Food & Beverage producers and suppliers
 Supermarkets and other food selling shops
 Mobile network operators
 Advertising Companies and Agencies

13.  Development and tech team, equipment,
deployment
 Offices, human resources, etc
 Building professional qualified motivated team
– competitive salaries, bonus system, insurance
etc