ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
Dp 1 exploring personal brand
1. Antonio Maisonet
Project & Portfolio I : Week 3
May 26, 2019
.
Antonio Maisonet
Project and Portfolio I: Week 3
May 26, 2019
2. Being a middle child to six sibling,
Antonio Maisonet moved around a lot
before ending up in Plano, Illinois
where he lived and learned much
about rural living being on bigger
cities before that. He took plenty of
music classes both in and outside of
school from childhood to high school
and had become very passionate
about creating and learning as much
as he could about music. After
working at many different warehouse
jobs after high school he decided to
pursue his dreams of working with
music and enrolled in the Music
Business program at Full Sail
University where he is able to
develop his skills on learning the
business behind the music and be able
to work with music for a living.
IDENTITY
3. Profession
Potential Job Titles:
Music Composer and Arranger
Radio/Television Announcer
Business Management for Artist
Entertainer Archetype - a playful
charismatic brand that has a good
time and lightens up the rest if the
world through joy. Using musical
trends and creating new ones to
bring more quality music to be
enjoyed worldwide with unique
sounds.
Music Business for Major Record Label
4. Target Audience
Recruiter & hiring managers at Sony Music, WMG,
and Universal Music
IDEAL AUDIENCE
MEMBERS: Kaydia Clark, HR
Business Partner (WMG),
Barbara Forsner, Sr Director
Production Operations (WMG),
Dan Morales, CIO (UMG)
DEMOGRAPHICS: 60% Males,
25-35years old, Hispanic,
African-American, Married,
College Educated, Located in
urban America.
PSYCHOGRAPHICS: Passionate
about music and is unable to
picture life without it. Able to
enjoy it with their kids and/or
spouse.
5. Goals
Short Term: (2021)
Mid Term: (2026)
Long Term: (2041)
Have worked and grown with how to talk with business professionals to
establish myself in the company and have helped them get people to sign
and commit to them.
Establish a my own personal record label and have my
own artist and producers signed under it.
Get an entry level job at a major record label and begin learning how to
structure and begin learning what it takes to run and maintain a successful
record label and how to get people to want to work with/for me.
6. Electronic Mail
Spreadsheet Software
Word Processing
0% 25% 50% 75% 100%
90%
80%
100%
Skill Analysis
Notable Skills & Current Proficiencies
Notable Skills REQUIRED in TRADE & Current Proficiencies
Music/Sound Editing
Accounting Software
Database Software
0% 6.5% 13% 19.5% 26%
15%
20%
25%
7. I help professional music
organizations increase listens,
streams, and attendance by finding
new talents and inspiring all
artist to go outside their normal
structure to create new trends.
Promise
9. Competition
Education:
Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
Warehouse, held multiple leadership roles
Industry Experience:
1 years of artist promotion on social media
Skills & Proficiencies:
Overall Online Presents:
Less than 100 connection, banner image not
customized, lacks details throughout profile, URL
customized, no articles published, amateur headshot
Grade: Poor, 2 out of 10
Antonio Maisonet
10. Competition
Education:
Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
Warehouse, held multiple leadership roles
Industry Experience:
1 years of artist promotion on social media
Skills & Proficiencies:
Overall Online Presents:
Less than 100 connection, banner image not
customized, lacks details throughout profile, URL
customized, no articles published, amateur headshot
Grade: Poor, 2 out of 10
Antonio Maisonet
11. Brand position
Antonio “LT” Maisonet
Adventurous, courageous and a
creative risk taker that is willing
to try something even if results
are unknown.
After being names after his
father, Antonio was called Little
Tony. His friends shortened it
to “LT” and it has stuck since.
12. Networking & Marketing
Industry Events & Organizations
Digital Marketing
Artist Collective Meetup
Music Biz 2020
SXSW 2020
June 30, 2019 - Chicago, IL
May 14, 2020 - Nashville, TN
March 16-22, 2020 - Austin, TX
Primary Content: Promo picture with dates, logos, and past attendees.
Primary Tools: Facebook, Instagram, and Twitter
Website: Full Sail digital portfolio site to showcase school work and
knowledge of what I am have done in the work fields during and prior to
school.
13. Personal Development
Formal Education
Technical Skills
Soft Skills
Mentor
Complete Music Business, B.S. by expected graduation
date in 2021
Seeking senior-level artist manager with at least 20 years of
experience with both individuals and groups that have tours
worldwide, 2021.
14. Antonio
Maisonet
“With the changing trend of how
you are able to get music has brought
down the sales of physical sales and
digital sales have gone down. Well,
what I do is help promote new artist
on the different platforms and
streaming services to help generate
new and keep current listeners. In
fact, while working with a few friends
on the music the created we were
able to generate over 10k views in a
week which was up from the few
hundred that they getting in the first
two months it was up.”
15. References
ONETOnline.org. (2019). Summary Report for: 13-1011.00 - Search Business
Manager of Artist. Retrieved May 26, 2019, from https://www.onetonline.org/link/
summary/13-1011.00
ONETOnline.org. (2019). Summary Report for 27-3011.00 - search Radio and
Television Announcer. Retrieved may 26, 2019, from https://www.onetonline.org/
link/summary/27-3011.00
ONETOnline.org. (2019). Summary Report for 27-2041.04 - search Music Composers
and Arranger. Retrieved May 26, 2019, from https://www.onetonline.org/link/
summary/27-2041.04
https://www.evensi.us/amp/artist-collective-meetup-music-industry-boat-party/
307147057
Music Business Association. (2019). Searched Music Business Events. Retrieved
from https://musicbiz.org/events/music-biz-2019-2020/
SXSW. (2019). Retrieved May 26, 2019, from https://www.sxsw.com/attend/
