The document provides advice for entrepreneurs on developing a successful entrepreneurial mindset. It recommends focusing on customers by building a loyal customer base through excellent service, allowing customers to advocate for the business. It also stresses the importance of accountability through having someone help with business ideas, developing a professional network for encouragement and growth, focusing energy on what is good for the business to build a strong reputation, and conducting a SWOT analysis to understand strengths, weaknesses, opportunities, and threats. Finally, it advises building a brand over time by controlling the message and quality to shape what people say about the business.

1. The
Entrepreneurial
Mindset
Chisa D. Pennix-Brown, MBA
Bizness Branding Academy

2. Build Your Mindset
Who pays your bills?
What are your GOALS for the business?

3. Focus on your Customers
• Build a customer base
that you can count on
• Provide excellent service
that people can rely on
• Allow your customers to
advocate for your
business

4. Accountability
Do you have someone that will help you
with your business and your ideas?

5. Develop a Network
• Mentor
• Professional
Associations
• Groups that will
encourage your
growth and
development

6. Focus Your Energy
How often have we allowed someone
else to drag our focus and energy away
from our businesses?
What has it cost you?

7. Focus Your Energy
• Think about what’s
good for business?
• Build a reputation for
quality service
• Eliminate Waste

8. SWOT Analysis
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
EXTERNALINTERNAL

9. Build a Brand
What do you want people to say about
your and your business?

10. Building a Brand
• Takes time
• You control the
message
• You control the
quality

11. Show Up & Show Out!
Recommend Me at
Linkedin.com/in/LadyBiz
Follow me @LadyBizness
Download this presentation at
Slideshare.net/Lady Bizness
LadyBiznessOnline@Gmail.com

12. Upcoming Classes
Beyond Measure Barber Institute
Every Tuesday in March 10-11:30 am
Wednesdays at Alamance Community
College Small Business Center 6-8 pm