What's your plan for 2015 to make your practice stand out? If your practice is still doing the following marketing activities: - Email newsletters - Run print advertising - Relies on word of month - Your website is basically a brochure I show you how to gain new clients and refresh your practice marketing strategy, leveraging: - Blogs - How to leverage Facebook & Social Media advertising - Run regular client seminars - A website that grows your business - Measure your ROI

2. wayne_schmidt

3. Housekeeping

4. Creating your 2015 new client

5. Who’s Wayne Schmidt
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7. Compliance
- Selling the invisible
Services
- Selling the tangible

16. Social media is like dating

25. Trust
Permission
Stories - case
studies

26. Part 1 - recap
• Move to content and conversations
• Theme your year
• Blog
• Keep it real
• Facebook
• Team share
• Twitter
• LinkedIn status update

33. It’s not about you

34. What makes you unique?
• I don’t know who you are
• I don’t know your company
• I don’t know your company’s product
• I don’t know what your company stands for
• I don’t know your company’s customers
• I don’t know your company’s record
• I don’t know your company’s reputation
• Now why should I use you?

35. Leveraging vendor listings

41. Why run client seminars?
• Improve productivity by removing dirty data files
• Retain and attract new clients
• Create new revenue streams
• Become the connected advisor

46. Website review

47. 3 items you’ll start doing
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48. 3 items you’ll stop doing