Connect & SCORE is an opportunity for you to find out about your local resources available for mentorship and business growth in Guilford County.  Each Connect and SCORE will focus on a different subject matter. To get you prepared for success with your business in 2016 this month's topic is POWER MARKETING! Learn how to use various social media outlets such as Facebook, Twitter, Instagram, and Periscope to get your message out the your target consumers. Each attendee will leave with a 1 page marketing plan and see how to connect the dots when using online marketing. This event is free and the facilitator is SCORE Mentor Chisa D. Pennix-Brown, MBA.  

1. Facilitated by SCORE Mentor Chisa D. Pennix-Brown, MBA
www.Greensboro.Score.org
ScoreGSO@Gmail.com
336-333-5399

2. Welcome
• Phones on silent or vibrate
• Ask questions
• Follow us on Social Media
www.FB.com/ScoreTriad
http://Twitter.com/ScoreTriad
www.Periscope.TV/ScoreTriad
www.Instagram.com/ScoreTriad

3. Strategy
A strategy is a plan of action
designed to achieve an
objective. Strategies tell
you how you’re going to get there,
the overall direction you are going
to take.

4. A&B Campaigns
A/B Testing Campaigns allow you to
test different versions of a single
campaign to see how small
changes can have a
BIG IMPACT on your results.

5. A B

6. Facebook
• Fan Page (BUSINESS)
• Likes
• Most similar to a website
• Collect emails
• Connect with customers
• List events

7. Twitter• Microblogging
• Connect worldwide
• Create lists
• Follow Influencers
• See what’s trending
• Fast Paced

8. Instagram• Picture based platform
• Must use on your phone
• Younger Demographic
• Visually attractive
• Use hashtags
• Great for products & brands

9. Periscope• Video Platform
• Immediate response
• Only used on cell phone
• Build an Audience
• Integrate into new marketing
efforts

10. Choose Your Apps
• IFTTT.com
• Hootsuite.com
• Buffer.com
• PageModo.com

11. Action Plan
• Review the Calendar
• Break Your Marketing Up
into Quarters
• Research Regional &
Local Events

12. Thank You!
@ScoreTriad