Making ROI Work

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One presentation from a program called "Orchestrating PR to Get Funding" hosted by LLAMA PRMS at the 2010 ALA Annual Conference. Presentation is by Joe Matthews, President of JRM Consulting.

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  • Making ROI Work

    1. 1. Making ROI Work<br />Joe Matthews<br />ALA Annual LLAMA Program<br />June 2010<br />
    2. 2. Investments<br />
    3. 3. Cost-Benefit Analysis<br />
    4. 4. Value of a Library<br />Use Benefits<br />Nonuse Benefits<br />
    5. 5. Value Taxonomy<br />Money saved<br />Time saved<br />Accomplishments<br />
    6. 6. “Free Stuff”<br /> Cost Avoidance<br />
    7. 7. Value Calculation<br />Alternative cost<br /> X <br /> amount of use<br />
    8. 8. Value Calculator<br />
    9. 9. Direct Economic Benefits<br /> Economic impact of library spending<br />
    10. 10. Direct Economic Benefits<br />Library<br />as <br />Destination<br />
    11. 11. ROI Studies<br />
    12. 12. Consumer Surplus Survey<br />
    13. 13. Observations<br />
    14. 14. Indirect Benefits<br />
    15. 15. Contingent Valuation<br />Willingness to Pay<br />Willingness to Accept<br />
    16. 16. Nonuse Benefits<br />Option to use in the future<br />Option for others to use<br />
    17. 17. Total Value<br />Direct use value – 40%<br />Use in future – 20%<br />Use by others – 40%<br />
    18. 18. Utility of ROI Studies<br /> Improved credibility<br /> Complements other use measures<br /> Complements qualitative information<br />
    19. 19. Frameworks<br />Library <br />Balanced <br />Scorecard<br />Social <br />Return on <br />Investment<br />
    20. 20.
    21. 21. Resources<br />Measuring for Results. Libraries Unlimited, 2004<br />The Evaluation and Measurement of Library Services. <br /> Libraries Unlimited, 2007<br />Measuring Your Library’s Value. ALA Editions, 2006.<br />Worth Their Weight. Americans for Libraries Council, 2007.<br />Making Cities Stronger. Urban Libraries Council, 2007.<br />

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