Orchestrating PR to Save Your Library June 27, 2010
“ You never let a serious crisis go to waste. And what I mean by that it's an opportunity to do things you think you could not do before.”  Rahm Emanuel
Chapter One Introduction:   A Brief History of Ohio Public Libraries
Chapter Two State Financial Emergency
Governor proposed to balance state’s budget by raiding public library funding Proposed cuts: $227.3 million in fiscal years 2010 and 2011 as part of his plan to fill the $3.2 billion gap  Already lost 20% of state revenue in January 2009; proposing an additional 30% cut  Came at a time when Ohio’s public libraries were experiencing unprecedented increases in demand for services Libraries could close or face significant reductions in operations as a result  70% of the state’s public libraries rely solely on state funding Financial Crisis! Ohio Library Council sends an alert
Chapter Ohio Libraries  Mobilize Three
Ohioans and Library Directors called to action to save Ohio libraries A campaign is born… “Save Ohio Libraries” Put signs in windows Email patrons Call the local TV stations Interrupt websites with splash pages, contacts for legislators Talking points “ Lights out” for 5 minutes CALL TO ACTION!
“ A library is not a luxury, but one of the necessities of life.” -- Henry Ward Beecher
Four Chapter Cleveland Public Library Rallies
 
 
 
 
 
 
Campaign Results Deeper cuts were avoided Better relationships were created between the state legislators and libraries. 25 out of 29 local levies passed in the state of Ohio during 2009.
Chapter Five geekthelibrary.org Campaign
 
 
 
 
 
 
Chapter Seven Go write it!
Cleveland Public Library                Thank you!

Orchestrating PR to Save Your Library

  • 1.
    Orchestrating PR toSave Your Library June 27, 2010
  • 2.
    “ You neverlet a serious crisis go to waste. And what I mean by that it's an opportunity to do things you think you could not do before.” Rahm Emanuel
  • 3.
    Chapter One Introduction: A Brief History of Ohio Public Libraries
  • 4.
    Chapter Two StateFinancial Emergency
  • 5.
    Governor proposed tobalance state’s budget by raiding public library funding Proposed cuts: $227.3 million in fiscal years 2010 and 2011 as part of his plan to fill the $3.2 billion gap Already lost 20% of state revenue in January 2009; proposing an additional 30% cut Came at a time when Ohio’s public libraries were experiencing unprecedented increases in demand for services Libraries could close or face significant reductions in operations as a result 70% of the state’s public libraries rely solely on state funding Financial Crisis! Ohio Library Council sends an alert
  • 6.
    Chapter Ohio Libraries Mobilize Three
  • 7.
    Ohioans and LibraryDirectors called to action to save Ohio libraries A campaign is born… “Save Ohio Libraries” Put signs in windows Email patrons Call the local TV stations Interrupt websites with splash pages, contacts for legislators Talking points “ Lights out” for 5 minutes CALL TO ACTION!
  • 8.
    “ A libraryis not a luxury, but one of the necessities of life.” -- Henry Ward Beecher
  • 9.
    Four Chapter ClevelandPublic Library Rallies
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
    Campaign Results Deepercuts were avoided Better relationships were created between the state legislators and libraries. 25 out of 29 local levies passed in the state of Ohio during 2009.
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  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
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    Cleveland Public Library     Thank you!

Editor's Notes

  • #3 Contraction/expansion – Lessons from history
  • #4 Contraction/expansion – Lessons from history Map of branch locations throughout our history No Q&A – save for Restructuring
  • #5 What have we done? Savings produced. (Sandy)
  • #6 Contraction/expansion – Lessons from history Map of branch locations throughout our history No Q&A – save for Restructuring
  • #7 Hold onto the savings we have achieved. Combine this section with Sandy’s financials.
  • #8 Contraction/expansion – Lessons from history Map of branch locations throughout our history No Q&A – save for Restructuring
  • #9 Contraction/expansion – Lessons from history Map of branch locations throughout our history No Q&A – save for Restructuring
  • #25 Our 2010 future as it looks today: Labor contract finalized Restructuring – explorations and implementation of strategic priorities Downsizing by attrition/retirements Strategic Planning: Building infrastructure & an official Strategic Plan