2011 - ROI and Beyond - Klang


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Jennifer Klang's presentation for "ROI and Beyond" program at 2011 SLA Conference

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2011 - ROI and Beyond - Klang

  1. 1. Return On Investment For Libraries and Librarians<br />Quantifying and Qualifying Value In a Budget-Conscious World<br />
  2. 2. ROI In Library-Land:A 3-Tier Approach<br />The Quantitative Value Of Libraries Through Numbers<br />The Qualitative Value Of Libraries Through Service, Programs and Publicity<br />The All-Around Value Of Librarians!<br />
  3. 3. Data!<br />Reference Statistics<br />Database Usage Statistics<br />Cataloguing Data<br />Physical Visits To the Library<br />Web Survey Tools – Reference Services<br />Training Course Reviews <br />
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  8. 8. Demonstrating Your Value<br />Market Yourself Aggressively<br />Know Your Audience<br />Be a Part of the Organization<br />Find an Advocate<br />“Saving Libraries in a Recession”<br />Information Outlook (July-Aug 2009)<br />
  9. 9. What Can I Do?<br />Offer Free Training Classes and Instruction<br />Add Library Tours To New Employee Orientations<br />Provide TOC Services<br />Get Published!<br />Develop a Great Website or Intranet Site<br />Offer Lectures From Experts At Your Organization<br />
  10. 10. More Ideas!<br />Create Great Signage (Electronic & Physical)<br />Offer Visitors a One-Page Summary Of Library Services and Information<br />Distribute New Book Lists To Regular Patrons<br />Attend Organization-wide Events and All-Hands Meetings<br />Demonstrate How Library Supports the Organization’s Mission With Display Boards<br />Review Best Practices Of Other Libraries<br />
  11. 11. 6 Reasons To Love Librarians!<br />Intellectual Curiosity and A Passion For Learning <br />Desire To Provide Access & To Serve Others<br />Ability To Instruct<br />Broad-scope Knowledge Of Internal & External Resources<br />Maintain Professional Networks<br />Provide an Organizational Resource on Intellectual Property Issues<br />
  12. 12. A Love of Learning<br />Offer the Love Of the Hunt<br />Suggest Better Search Methodologies To Patrons<br />Provide the Value Of an MLS<br />Instruction in Reference<br />Knowledge of Database Structure & Indexing<br />
  13. 13. Providing Access & Serving All<br />Offer Knowledge Of How Best To Provide Access<br />Provide Knowledge Of Organization’s Information Needs<br />Contribute Knowledge Of Issues Involved In Providing Access To Digitized Documents<br />Offer Understanding Of Knowledge Of the Important Questions To Ask Users<br />
  14. 14. Providing Access & Serving All<br />Provide Knowledge Of Contracts Issues<br />Offer Access To Other Information Professionals On Negotiating and Securing Contracts<br />
  15. 15. Providing Quality Instruction<br />Provide Group and Individual Instruction In Use of Resources<br />Offer Assistance With Both Print and Electronic Resources<br />Show Users When To Use Electronic and When To Use Print<br />Offer Suggestions About How To Use Resources Effectively and Efficiently<br />
  16. 16. Knowledge of Resources<br />Suggest Best Resources To Suit Each Individual User’s Needs<br />Save the User Time By Suggesting Additional Outside Resources <br />Save the Organization Money By Eliminating Duplication In Searching (Don’t re-invent the wheel!)<br />Provide Suggestions Regarding Internal Documents and Their Organization<br />
  17. 17. Knowledge of Resources<br />Provide Long-term Resource Plans To the Organization<br />Offer Suggestions About Managing Print Collections During Movement Toward Electronic Resources<br />
  18. 18. Library Associations Benefit Everyone<br />Offer Best Practices Work Of Other Libraries and Librarians<br />Provide Continuing Education and Training Opportunities For Librarians<br />Offer Opportunities To Draw On the Collective Knowledge and Wisdom Of Their Peers When They Have a Major Project (moving, digitization, etc.)<br />
  19. 19. Knowledge of Intellectual Property<br />Offer Employers Advice On E-book Controversies and Usage Issues <br />Offer Valuable Information On IP In MLS Programs<br />Provide General Guidance To Organizations About Distribution Of Materials Inside and Outside Organization With Regard To Contracts<br />
  20. 20. Paint A Picture Or Tell a Story<br />“Return on Investment involves more than just providing a number; it requires putting together a qualitative and quantitative story from users and painting an overall value picture for executives.”<br />“Providing Value and Return on Investment” Information Outlook, June 2010<br />