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Presented by Laura K. Lee Dellinger (Metropolitan Group, Principal/Senior Executive Vice President) as part of a program called "Orchestrating PR to Get Funding". Panel was organized by LLAMA - PRMS at ALA Annual 2010.
Learn how to orchestrate your organization’s message for results when speaking to politicians and the public. Hear from speakers who use quantitative and qualitative measures to get funding and advocate for their libraries. Leaders must select focused tools for their audience. Studies have shown that quantitative measures are useful to convince some groups while a story with the personal touch is what convinces others.