The Fourth Annual Global Mobility Study [hyperlink] by L.E.K. Consulting, Vision Mobility and CuriosityCX highlights that there is a much greater uptake of ride-hailing and other new mobility options in India and China than in mature western economies. With relatively low levels of car ownership and less developed public transport systems in these Asian countries, new mobility use is now comparable with and set to overtake traditional transport for a segment of the population.
2. 2 Fourth Annual Mobility Study 2019
Disclaimer
These materials have been prepared by L.E.K. Consulting LLP as part of the materials provided for the Global
Mobility Survey (the “Webinar”). The materials are to be used and understood only in the context of the Webinar to
which they relate and any presentation made. The materials are disclosed to you to provide assistance in relation to
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3. 3 Fourth Annual Mobility Study 2019
3
Fourth Annual Mobility Study 2019
Dave Fish, Ph.D.
CEO, CuriosityCX
Dave is the founder of New Mobility
Study, a consumer experience and
consulting firm. For the last 20 years he
has been focused on understanding
human emotions, attitudes, and behavior
in decision making
James Carter
Founder, Vision Mobility
Today’s Presenters
James is the founder of Vision
Mobility, a consulting service that
specializes in providing automotive
and “New Mobility” insights to OEMs,
Dealers, Tier 1 suppliers and
Startups
Mark Streeting
Partner, L.E.K. Consulting
Mark is a Partner in L.E.K.’s
Transport and Travel practice. He
has close to 30 years’ experience in
surface transport, aviation and
transport economics.
Becrom Basu
Becrom is a Director in L.E.K’s London
office working on Transport and
Infrastructure engagements and works
extensively on New Mobility issues
Director, L.E.K. Consulting
4. 4 Fourth Annual Mobility Study 2019
4
Fourth Annual Mobility Study 2019
Today’s Presenters (Continued)
Rahima Yakoob
Ph.D. Research Associate &
Senior Technical Project Lead Cloud Platform for future mobility
Rahima is currently pursuing PhD in IT-
Based Logistics. She
has more than 10 years' experience in
the automotive industry in branches
including IT, CASE (connected,
autonomous, shared and electric),
aftersales and finance at OEM.
Neha Katdare
MSU Graduate Student, Market
Reseacher at Blackboard
Neha is currently pursing her
Master's in Marketing Research
at Michigan State University. She
is interning at Blackboard as
Market Researcher to assist on
the research and analytical side
of the projects
5. 5 Fourth Annual Mobility Study 2019
Our goals
Understand peoples’ attitudes about mobility
Discover peoples’ needs and wants in mobility
Better understand openness to new types of mobility options
Identify the barriers to adoption
Uncover new possibilities relevant to a new mobility future
Global viewpoint to understand relative advances in each country
Provide a sampling of our capabilities to assist you in the future
6. 6 Fourth Annual Mobility Study 2019
Our method
Primary Research Secondary Research Thinking
8. 8 Fourth Annual Mobility Study 2019
Today’s agenda
01 02 03 04
New Mobility
Landscape
Mobility Knowledge
and Adoption
Consumer
Sentiment
New Mobility
Interest
05
Micro-mobility
Key mobility insights shaping our industry
9. 9 Fourth Annual Mobility Study 2019
Today’s agenda
01 02 03 04
New Mobility
Landscape
Mobility Knowledge
and Adoption
Consumer
Sentiment
New Mobility
Interest
05
Micro-mobility
Key mobility insights shaping our industry
10. 10 Fourth Annual Mobility Study 2019
New mobility affects everything in our lives
CUSTOMER
B2B B2C
Public
ECOSYSTEM
TECHNOLOGY
PLATFORMS
INFRASTRUCTURE AND
GOVERNMENT
SUPPORTING
TECHNOLOGIES
ELECTRIC
SHARED
AUTONOMOUS
CONNECTED On
demand
shuttles Micro-
mobility
Aggregators
Ride Share +
Car Pool
Ride Hailing
Dealers
Subscription
Car Share
Long Haul
Transit
Rewards
Mobility as a
Service (MaaS)
Smartphone /
User Apps /
API
e-commerce
Smart charge
Operational
Platforms
Asset Sharing
Autonomous Drive
and ADAS systems
High Power
Charging
H2 stations
Zero Pollution
Mandates
Safety
Regulations
Vision Zero
Transit
Development
Grid
Development
Micro-mobility
Infrastructure
ITS
V2V / V2X
Communication
Microgrid
V2G
Dynamic
Parking
Data Sharing
Policy and
Road Rules
Public Safety
Public Safety
AI / Predictive
Modelling
Robotics
Data Logging
and Reporting
Machine / Deep
Learning
Battery
Technology
Supercapacitor
Mobile
Entertainment
Hi Def Mapping
Grid Storage
AR / VR
Voice
Recognition
Clean /
Renewable
Energy
Blockchain
Computer
Vision
LiDar
Computer
Simulation
5G
Rfid technology
Cybersecurity
11. 11 Fourth Annual Mobility Study 2019
Key themes in new mobility
Growth of environmental CONCERN – Greta factor
Explosion of renewable energy
Focus by cities on reducing pollution – IC vehicle bans
Move towards sharing and shared mobility
Tightening regulations to lower CO2 / improve fuel economy
Battery technology – costs way down, performance way up
AV will take longer
Everything is connected
12. 12 Fourth Annual Mobility Study 2019
Key events in 2019 include the legalisation of e-scooters in Germany, the launch of Bird in Europe,
the introduction of Tesla in China, and Waymo piloting full AVs
Report suggests AV
permitted driver
inattention in non-
fatal 2018 crash
Withdrawal from
UK market
Joint-venture
related to new
mobility technology
Temporary ban in
New Zealand and
Switzerland due to
safety reasons
Entry into European
P2P rental market
through Drivy
acquisition
Launch of 3
models
Launch in London
Electric scooters
made legal in
Germany
AV software
installation plant
opened in Detroit
Uber’s web app
ruled to violate
German law
Launch of electric
bikes in China
Model designed to
adhere to Swiss
safety regulation
launched
Launch of fully
driverless
operations in
Phoenix
Vehicles unveiled
ahead of launch in
China
Report suggests
software did not
detect ‘jaywalking’
in fatal 2018 crash
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
AVs Micro-mobility Ride hailing Electric vehicles P2P car rental
Launch in over 50
European cities
2019
Tesla launch
Cybertruck
Uber loses license in
London; California
rules drivers must be
treated as
employees
13. 13 Fourth Annual Mobility Study 2019
Today’s agenda
01 03 04
New Mobility
Landscape
Consumer
Sentiment
New Mobility
Interest
05
Micro-mobility
Key mobility insights shaping our industry
02
Mobility Knowledge
and Adoption
14. 14 Fourth Annual Mobility Study 2019
Usage of cabs and rental cars has continued to decline in the US, mass transit use has stayed
stable, and ride hailing growth has plateaued
27
10
22
17
19
18
3
1 1
27
7
21
10
16
23
2 1 1
23
8
22
10
14
26
2 2 1
3 3
23
8
19
8
11
24
2 2 2
4 3
0
10
20
30
40
50
US respondents who have used mobility option AT LEAST ONCE in the last 3 months
(2016-2019)
Percent
Long-
distance
public
transport
Shared
vehicle
services
Bike shareLocal public
transport
Airlines A cab or
limousine
service
Rental
Car
Ride
Hailing
P2P vehicle
sharing
Autonomous
or semi-
autonomous
vehicles
Electric
Scooter Share
201820172016 2019
Note: Option of electric scooter share and bike share not provided in earliest two studies
Source: Annual Mobility Studies 2016-19
Continue fall of cabs rental cars,
leveling of mass transit use and
plateau of ride share
Knowledge of mode mimics usage
84
87
8482
0
20
40
60
80
100
Driven
Vehicle for
Person Use
15. 15 Fourth Annual Mobility Study 2019
As ride hailing reaches maturity in the US, adoption starts to face headwinds due to regulation and
competition
Uber and Lyft are placing a significant
downward force on Taxi services
But also are putting significantly more vehicles
on the road
Source: toddwschneider.com
16. 16 Fourth Annual Mobility Study 2019
In some countries, usage of ride hailing is on par with traditional transport options
Source: Fourth Annual Mobility Study 2019
0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200
Autonomous or semi-autonomous vehicles
Airlines
Shared vehicle services
Long-distance public transport
Respondents who have used transportation option in the last 3 months
(2019)
Index (100 = usage of personal vehicle)
Local public transport
Cab or limousine
Rental car
Ride hailing
Micro-mobility
P2P vehicle sharing
Spain
China
Australia
UK
France
India
Germany
US
Canada
Lower usage than personal vehicle Higher usage than personal vehicle
Usage relative to personal vehicle use
17. 17 Fourth Annual Mobility Study 2019
Usage lags awareness
Usage lags awarenessUsage lags awareness
Usage lags awareness
Generally usage lags awareness…. there is still opportunity to grow
0
20
40
60
80
0 20 40 60 80
Understanding
Usage
0
5
10
15
20
0 5 10 15 20
Understanding
Usage
0
10
20
30
40
50
0 10 20 30 40 50
Understanding
Usage
0
5
10
15
20
0 5 10 15 20 25 30
Understanding
Usage
Ride hailing
Shared vehicle services P2P vehicle sharing
Micro-mobility
Highest understanding of
ride hailing amongst new
mobility options
Source: L.E.K. Global Mobility Survey 2019
Micro-mobility is
significantly more
popular in China
SpainChinaAustralia UKFrance IndiaGermany US Canada
18. 18 Fourth Annual Mobility Study 2019
New mobility in India and China has the potential to leapfrog ownership
Source: Fourth Annual Mobility Study 2019
UK Australia IndiaChina
Characteristics of ride hailing, peer-to-
peer and micro-mobility service usage
(2019)
Percent
5
11
6
6
6
5
0 50
16
12
10
15
4
8
0 50
35
35
25
25
22
20
0 50
23
34
33
18
12
36
0 50
Substitute for personal car usage
Substitute for public transport
Stimulate leisure journeys
Substitute for taxi journeys
Prevents car purchase or learning
to drive
Substitutes for journeys on foot
Responses for China will be representative of both ride hailing and micro-mobility, given both have
high uptake, whereas responses in other countries will be largely representative of ride hailing
19. 19 Fourth Annual Mobility Study 2019
There maybe headwinds to overcome before mature adoption (e.g. regulation); ICE vehicles could
be on the point of decline in some areas?
Innovation
Early
adoption
Ramp-up
Maturity
Adoption of transportation over time
Other new mobility options, e.g., vehicle
sharing, are in the innovation phase
ILLUSTRATIVE
Public transport Ride hailing
Micro-mobility ICE vehicle
Innovation
Early
adoption
Ramp-up
Mature adoption
Innovation
Early
adoption
Ramp-up
Maturity Decline?
Innovation
Early
adoption
Ramp-up
Maturity
Metro systems
introduced or under
construction across
Indian cities
20. 20 Fourth Annual Mobility Study 2019
Today’s agenda
01 04
New Mobility
Landscape
Mobility Knowledge
and Adoption
Consumer
Sentiment
New Mobility
Interest
05
Micro-mobility
Key mobility insights shaping our industry
02 03
21. 21 Fourth Annual Mobility Study 2019
21
39%Percentage Americans who agreed with the statement
“If I didn’t have to own a car, I wouldn’t”
Up from 36% in 2017
Source: 2016 - 2019 New Mobility Study by Vison Mobility and Curiosity
22. 22 Fourth Annual Mobility Study 2019
Affinity for vehicle ownership is highest in older age groups, particularly those the US and UK
44
54 53
68
41
63
56
60
43
49
52 54
38
43
56
31
27
34
79
47
29
36
50
60
0
20
40
60
80
100
UK IndiaChinaUS
“If I didn’t have to own a car, I wouldn’t”
(2019)
% of respondents who “somewhat agree” or “completely agree” with sentiment
18-24 55-64
25-34
35-44
65 and over45-54
Lower affinity for vehicle
ownership in younger age
groups
Younger cohorts in
India appear to be less
enthusiastic about car
ownership
23. 23 Fourth Annual Mobility Study 2019
Changing mobility landscape – Key findings – What it means for OEMs?
With innovation at its early adoption stage and ICE vehicles reaching maturity level in all the countries could this
lead to a possible increase in new vehicle technologies like electric vehicles and autonomous vehicles?
Customers prioritize in the order of cost, convenience, ease of use and travel time as the main considerations for
transportation needs. Are socio-economic factors impacting customer mobility choices?
On average, 48% are interested in hybrid (1% increase) and 45% are interested in electric (2% decline) in 2019.
Could infrastructure and range anxiety be the reason behind the increase & decline?
TECHNOLOGY
DISRUPTION
SOCIO-ECONOMIC
FACTORS
CUSTOMER
EXPERIENCE
2
3
1
1 2 3
24. 24 Fourth Annual Mobility Study 2019
Technology disruption has led to new products, services and new players in the automotive
industry leading to evolution of a new mobility ecosystem
Reduce
Range
Anxiety
Vehicle-2-Vehicle
Vehicle-2-
Infrastructure
How is my vehicle developed?
PRODUCT DEVELOPMENT
Mobility
Ecosystem
Partnerships Availability
How is my product/service is packaged?
ECOSYSTEM EVOLUTION
END-2-END ORCHESTRATION OF MOBILITY ECOSYSTEM
Technology disruption has led to the
development of EV and AV
The right infrastructure is necessary to enable
these new products in the market
New service providers have entered the
automotive industry as infrastructure & platform
providers
Entry of new suppliers, new products and new
services has led to the evolution of a new
mobility ecosystem
End-to-end orchestration of not just the core
business but also the complete ecosystem and
its partners could result in a new outlook for the
OEMs
TECHNOLOGY DISRUPTION
1
25. 25 Fourth Annual Mobility Study 2019
Individual travel choices and vehicle preferences play a vital role in shaping the mobility landscape
Urbanization
Shifting
population
dynamics
Digital
demands
Influenced by
Transport behaviour
- Habit
- Culture
- Social Norms
Personal preferences
- Comfort
- Convenience
- Autonomy
Socio-economic factors
- Income
- Pricing
- Transport Options
KEY DRIVERS
SOCIO-ECONOMIC FACTORS
2
26. 26 Fourth Annual Mobility Study 2019
Tendency for customers to view transportation as an end-to-end experience instead of an
individual product or service has increased
SHIFT IN CUSTOMER PERSPECTIVE
PRODUCT Vs CONNECTED SERVICES
OWNING Vs SHARING
BRAND Vs EXPERIENCE
INDIVIDUAL
PRODUCT
PART OF AN
ECOSYSTEMBECOMING
There is a shift in customer
perspectives on how a product is
perceived
Customer buying power increases
with increase mobility choices, the
customer buying power has also
increased.
Customers have a choice between
owning and sharing
A vehicle when becomes part of a
mobility ecosystem where what
matters is the overall experience
CUSTOMER EXPERIENCE
3
27. 27 Fourth Annual Mobility Study 2019
U R B A N I S M
AND
O W N E R S H I P
28. 28 Fourth Annual Mobility Study 2019
Even where there is a strong cultural attachment to driving, this doesn’t necessarily extend to
ownership
0
20
40
60
80
100
55-6435-44
Sentiments related to driving and personal vehicle ownership
(2019)
% of US and Canada respondents who “somewhat agree” or “completely agree” with sentiment
65+18-24 25-34 45-54 Urban Rural
US
Canada
“If I didn’t have to own a car, I wouldn’t”
“I enjoy driving”
29. 29 Fourth Annual Mobility Study 2019
29
1 in 4Americans who agreed with the statement
“In general, I would rather rent or lease expensive things than own them”
Source: 2018 New Mobility Study by Vison Mobility and CuriosityCX
1 in 3respondents agreed globally
30. 30 Fourth Annual Mobility Study 2019
Younger people show more inclination towards leasing or renting
51
39
47
49
45
31
38
68
47
35
23
25 27
22
27
29
58
43
16
12 11
5
10
27
22
53
37
0
20
40
60
80
100
CanadaUK
“In general I would rather lease things than own them”
(2019)
% of respondents who “somewhat agree” or “completely agree”
USFrance Germany Spain Australia India China
Under 35 65 and over35-64
Source: Fourth Annual Mobility Study 2019
31. 31 Fourth Annual Mobility Study 2019
Those in urban areas show more inclination towards leasing or renting
45
32
35
31 33 33 35
65
43
23
14 15 17
14
26 27
44 44
0
20
40
60
80
100
“In general I would rather lease things than own them”
(2019)
% of respondents who “somewhat agree” or “completely agree”
USUK CanadaGermanyFrance Spain Australia India China
City Non-city
Source: Fourth Annual Mobility Study 2019
32. 32 Fourth Annual Mobility Study 2019
Are people ditching their cars? As ride hailing increases, it substitutes personal vehicle usage
5% 8% 7%
17%
5%
8%
18%16% 13%
10%
26%
22%
29%
78% 79% 75%
55% 51%
42%
5% 5% 6% 6%
0
20
40
60
80
100
2-3x a month 1x a week
Changes in personal vehicle ownership by frequency of ride hailing
Percent
1x a monthLess than
once a month
2-3x a week Daily
Got rid of car and replaced it
Had a car before and got rid of it
No changes in car ownership
No car previously, and still no car
Had more than one before and got rid of one
Frequency of ride hail use
Increasing % of respondents who
reduced vehicle ownership correlated
with increased ride hailing use
Source: Clewlow, R.R., and Mishra, G.S. (2018). Disruptive Transportation: The Adoption, Utilization and Impacts of Ride Hailing in the United States. UC Davis
Institution of Transportation Studies.
33. 33 Fourth Annual Mobility Study 2019
If available, most would use public transport more – this typically requires subsidised investment
84 84 83
74
70 70 69 67
58
0
10
20
30
40
50
60
70
80
90
100
FranceAustralia Germany
“If it was convenient, I would use public transport more often”
(2019)
% of respondents who “somewhat agree” or “completely agree”
SpainChina India UK Canada US
Source: Fourth Annual Mobility Study 2019
34. 34 Fourth Annual Mobility Study 2019
Today’s agenda
01
New Mobility
Landscape
Mobility Knowledge
and Adoption
Consumer
Sentiment
New Mobility
Interest
05
Micro-mobility
Key mobility insights shaping our industry
02 03 04
35. 35 Fourth Annual Mobility Study 2019
Interest in different mobility options in the US continues to decline
63
31
28
34
26
65
25 25
31
23
54
25 24
31
23
34
24 23
48
23 21
27
24
34
23 23
0%
20%
40%
60%
80%
100%
E-scooter sharePartial vehicle
ownership
Respondents who are “interested” or “very interested” in mobility options
(2016-2019)
Percent
Carpooling with a
stranger for no
fee, except for fuel
Carpooling with
a fried for no fee,
except for fuel
P2P rentalCarpooling
with a stranger
for a small fee
Monthly vehicle
subscription
service
Bike share
2016 2017 2018 2019
Note: Option of monthly vehicle subscription, electric scooter share and bike share not provided in earliest two studies
Source: Annual Mobility Studies 2016-19
There is interest in subscription,
but awareness, availability, and
price gets in the way
36. 36 Fourth Annual Mobility Study 2019
c.45% of people are interested in hybrid and electric vehicles across countries. Interest appears to
have risen in China in the last year
64
56
53
47 46
41
37
33 33
63 62
54
51 53 51
41
37
34
0
20
40
60
80
100
Canada Spain
Respondents who are “interested” or “very interested” in ownership of electric and hybrid vehicles
(2019)
Percent
UKUSIndia China France Germany Australia
Electric vehicles
Hybrid vehicles
Source: Third Annual Mobility Study 2018; Fourth Annual Mobility Study 2019
Average %
interest in hybrid
= 50%
Average %
interest in
electric = 46%
37. 37 Fourth Annual Mobility Study 2019
The key concerns around ownership of electric vehicles are related to vehicle cost, range and lack
of charging infrastructure
Top 3 concerns around ownership of electric vehicles by country (2019)
Other options presented
which not did not feature
in the top 3 were:
“Not enough vehicle
choice”
“Uncertain resale
value”
1st
2nd
3rd
1st
2nd
3rd
Source: Fourth Annual Mobility Study 2019
India
64% interest
Lack of charging
stations
Too expensive to
buy
Prefer traditional
vehicles
56% interest
Too expensive to
buy
Lack of charging
stations
No charging
facilities at home
Canada
53% interest
Not enough
range
Lack of charging
stations
Too long to
charge
China
47% interest
Too expensive to
buy
Not enough range
Lack of charging
stations
Spain
46% interest
Too expensive to
buy
US
Lack of charging
stations
No charging
facilities at home
France
41% interest
Too expensive to
buy
Not enough range
Lack of charging
stations
37% interest
Too expensive to
buy
Not enough range
Lack of charging
stations
UK
33% interest
Too expensive to
buy
Not enough range
Too long to
charge
Germany
33% interest
Too expensive to
buy
Not enough range
Lack of charging
stations
Australia
38. 38 Fourth Annual Mobility Study 2019
Interest in autonomous vehicles has stabilized in the US
45 46
42 4241 3941
37
0%
20%
40%
60%
80%
100%
Interest in autonomous vehicles
(2016-2019)
Percent of respondents who are “somewhat interested” or “very interested” in autonomous vehicles
Full Autonomous Limited Autonomous
2016 2017 2018 2019
Source: Annual Mobility Studies 2016-19
39. 39 Fourth Annual Mobility Study 2019
Interest in autonomous vehicles has stayed stable in most countries and risen in China
43
50
41 40
45
28
24 25
56 55
43 41 39
36
29 28
22
0
20
40
60
80
100
US UKCanada
Interest in autonomous vehicles
(2018, 2019)
Percent of respondents who are “somewhat interested” or “very interested” in autonomous vehicles
ChinaIndia Spain France Australia Germany
Source: Third Annual Mobility Study 2018; Fourth Annual Mobility Study 2019
2018 2019
38
43
39
33 35
25 25 24
47
54
40
36
46
23 24 23
19
0
20
40
60
80
100
China FranceSpainIndia USCanada AustraliaUK Germany
Fully autonomous vehicles Partially autonomous vehicles
40. 40 Fourth Annual Mobility Study 2019
Customers prioritize cost, convenience, ease of use and travel time over other considerations
Top 3 transportation needs by country (2019)
Other options presented
which not did not feature
in the top 3 were:
“Reducing impact to
taxes or public debt”
“The ability to be
productive while
traveling”
Source: Fourth Annual Mobility Study 2019
1st
2nd
3rd
1st
2nd
3rd
UK
Reduced cost of
use
More convenient
location to access
Increased ease
of use
Increased speed
to my destination
France
Reduced cost of
use
Less impact to
the environment
Increased speed
to my destination
Reduced cost of
use
Increased ease
of use
Germany
Reduced cost of
use
Increased speed
to my destination
More convenient
location to access
Spain
Reduced cost of
use
Australia
More convenient
location to access
Increased ease of
use
US
Reduced cost of
use
More convenient
location to access
Increased ease
of use
Canada
Reduced cost of
use
More convenient
location to access
Increased ease of
use
More convenient
location to access
Reduced cost of
use
Increased ease
of use
India
More convenient
location to access
Reduced cost of
use
Increase ease of
use
China
41. 41 Fourth Annual Mobility Study 2019
Today’s agenda
01 02 03 04
New Mobility
Landscape
Mobility Knowledge
and Adoption
Consumer
Sentiment
New Mobility
Interest
05
Micro-mobility
Key mobility insights shaping our industry
42. 42 Fourth Annual Mobility Study 2019
The market for micro-mobility continues to expand
Disrupting the car
Alternatives to car ownership by trip length
Micro-mobility Medium distance Long distance
0-5 miles 5-15 miles 15+ miles
Bikes & scooters Ride hailing Car sharing
60% of trips in the US 25% of trips in the US 15% of trips in the US
43. 43 Fourth Annual Mobility Study 2019
c. 1/3rd of those who are familiar with e-scooters have tried using them across countries
63
51
44
38 37
33
37
31
3332
16 16
14
8 8
12
7
11
0
20
40
60
80
100
US Germany
Proportion of total respondents who are familiar with e-scooter share schemes, or have used them
in the last six months
(2019)
Percent
India China France Spain Australia Canada UK
Source: Fourth Annual Mobility Study 2019
Familiarity
Usage
“Micro-mobility” uptake presented earlier is
inclusive of bike share, which is more popular
than e-scooter share in China
44. 44 Fourth Annual Mobility Study 2019
The largest concerns related to e-scooter share schemes are a lack of designated drop-off points
and resulting clutter, and the safety threat
Other options presented
which not did not feature
in the top 3 were:
There are not enough
e-scooters for me to
use
1st
2nd
3rd
India
32% usage
No specified drop-
off and collection
e-scooters are a
fad
e-scooters are
unsafe
e-scooters create
clutter
1st
2nd
3rd
US
No specified drop-
off and collection
e-scooters are
unsafe
e-scooters are
unsafe
No specified drop-
off and collection
e-scooters create
clutter
France
e-scooters create
clutter
e-scooters are
unsafe
No specified drop-
off and collection
Spain
Australia
e-scooters are
unsafe
e-scooters create
clutter
e-scooters are a
fad
e-scooters create
clutter
e-scooters are
unsafe
No specified drop-
off and collection
Germany
e-scooters create
clutter
No specified drop-
off and collection
e-scooters are
unsafe
Canada
e-scooters create
clutter
Regulation is too
harsh
No specified drop-
off and collection
UK
e-scooters create
clutter
China
Source: Fourth Annual Mobility Study 2019
16% usage 16% usage 14% usage 8% usage
8% usage 12% usage 7% usage 11% usage
! !
No specified drop-
off and collection
e-scooters are
unsafe
!
!
!
!
!
!
45. 45 Fourth Annual Mobility Study 2019
On average, 40% of people are familiar with e-scooters, however, of those familiar only 16% have
used electric scooter sharing
40% 31% 16%
Familiar Interested Used
46. 46 Fourth Annual Mobility Study 2019
Typical user profile for e-scooter share scheme in the last six months
39% females
Split by gender
61% males
Source: Fourth Annual Mobility Study 2019
4
3
4
11
15
15
14
11
24
0 5 10 15 20
Usage by age group
42
28
18 12
12%
88%
Own/lease a vehicle Do not own/lease a vehicle
Split by car ownership
60+
55-59
50-54
45-49
40-44
35-39
30-34
25-29
18-24
City Suburbs of
City
Small/
Medium
Town
Rural/
Country
47. 47 Fourth Annual Mobility Study 2019
Familiarity with e-scooters is seen to be the strongest influence driving current usage
52
27
14
7
Familiarity Convenience Future usage Safety concerns
Reasons for using a e-scooter include affordability,
environmental friendliness and time savings over short
distances
48. 48 Fourth Annual Mobility Study 2019
T H E F U T U R E O F
M O B I L I T Y
51. 51 Fourth Annual Mobility Study 2019
Summary
CASE (Connected, Autonomous, Shared, Electric) technologies continue to progress
rapidly, even as consumer interest continues to slow for Autonomous
Ride Hailing has become so ubiquitous that it is almost on par with traditional
transportation options in terms of consumer usage and knowledge
Though other shared mobility technologies are showing plateauing or declines in
consumer interest, usage is still well behind awareness, suggesting potential strong
upside to come.
Pushback on car ownership continues to increase – fueled by millennials, Gen Z and
urban residents and compounded by a shift away from owning large purchases by
young people
1
2
3
4
52. 52 Fourth Annual Mobility Study 2019
Summary
China and India have very different new mobility users, requirements and usage
patterns. There is potential for usage to leapfrog Western levels and substitute car
ownership
Consumers continue to prioritize reduced cost, increased speed to destination and
convenience in their mobility considerations
Micro-mobility continues to rapidly expand as a fun, convenient transportation solution,
however consumers are very aware of the problems that go with roll out, such as
safety, street clutter and other issues.
Electric Vehicles have progressed a long way in the last year, with new product
launches, infrastructure roll outs and movement into heavy duty and machinery. EV
interest is highest in India, Canada and China, with cost of ownership, range and
charging infrastructure remaining as barriers.
5
6
7
8
53. 53 Fourth Annual Mobility Study 2019
dave@Curiositycx.com
jcarter@visionmobility.ca
b.basu@lek.com
54. 54 Fourth Annual Mobility Study 2019
Questions
A copy of this presentation is available upon request.
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