(Dee fleming) Ccloud computing_la_press_final

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  • Introduce yourself and the topic. The following presentation is going to provide to you 3 key things: How IBM defines cloud computing and it’s role in IT An approach to enabling enterprise ready cloud computing IBM’s portfolio in support of cloud computing We are also then going to provide some suggested next steps that will help you determine how best to leverage cloud computing within your organization.
  • Yet we still have significant challenges facing us with the IT infrastructure. Here are some interesting facts that may surprise you: Up to 85% of computing capacity sits idle in distributed computing environments. All of this instrumentation, intelligence, and interconnectedness of devices, people, and nature, is creating an information explosion and storage shipments are soaring. Studies have uncovered that on average, 70 cents out of every IT dollar spent goes to maintaining the current infrastructure versus adding new capabilities On the business side, IT limitations can result in billions of revenue lost due to supply chain inefficiencies, or loss of customers because of security breaches.
  • Because ultimately IT is the lifeblood of the organization. As processes become more interrelated and complex, IT will be called on to solve the problems in a more streamlined and cost effective manner. As customers need to innovate and respond to challenges faster, IT will be called upon to quickly enable the innovation. So IBM is helping our customers achieve key goals that will enable their IT to be an enabler of innovation and a catalyst for change rather than a roadblock and inhibitor as it may be today.
  • So what is really different about cloud computing? A tradition enterprise tends to pull together resources and deploy them in support of a business function workload on project at a time, or in silos. The resources are dedicated to the workload and are unable to support other workloads where they could be leveraged as added support. Cloud computing on the other hand leverages a pooled resources environment that uses virtualization in order for the physical assets to support multiple workloads. In order to drive efficiency of the delivery to enable the self-service, self-management of cloud computing requires standardization of the assets (hw, sw, delivery) as well as automation. This is what delivers a responsive end user experience. So from the end users point of view it is elastic in scalability, accessible from any device, anywhere, any time, and if charged pay only for what they use during the time they are using it. From a provider’s perspective its about an environment of highly virtualized resources that are location independent and have automated service management to handle provisioning, de-provisioning, change management, security and overall environment controls.
  • The economic factors driving cloud computing are not new technologies. Rather it is the combination of existing technologies with a focus on the end user and enabling the end user experience. Virtualization drives higher utilization which lowers capital expenses. Standardization also reduces capital and labor costs, while automation reduces management costs, drives an enhanced user experience and automates many manual tasks to reduce errors and reduce the costs associated with managing an environment. You can have cloud without these elements, but it will not be a cost effective cloud that delivers with stability and an enhanced end user experience of self-enablement and self-management.
  • When it comes to delivering a cloud deployment there is a spectrum of deployment options available for you to choose from. The most common and written about is the public cloud option like Amazon Elastic Compute Cloud (EC2), or Google Apps. These cloud deployments allow any user with a credit card to gain access to the resources. To a private cloud deployment where all the resources are owned, managed and controlled by the enterprise. To gradations in between from third party managed, to third party hosted, to a very common emerging model called “shared cloud services” or “member cloud services.” Here you must be a member to access the services, and they can be made available to you typically in a shared resources option or a dedicated resources option, depending on your needs and configurations. It is this last model where IBM has offerings call IBM Smart Business Services on the IBM Cloud. Finally you can merge the options between public and private and create what has been coined a “hybrid cloud”. When it comes to deciding which cloud delivery option you want to choose it needs to tailored to the business, the time and money requirements, and the availability of the resources. There is a spectrum of delivery options, and there is no single right way. Private Implemented on client premises Client runs/ manages Managed private cloud Third-party operated Enterprise owned Mission critical Packaged applications High compliancy Hosted private cloud Internal network Third-party owned and operated Standardization Centralization Security Internal network Mix of shared and dedicated resources Shared Cloud Services Shared facility and staff Virtual private network (VPN) access Subscription or membership based Shared resources Public Cloud Elastic scaling Pay as you go Public Internet A Hybrid cloud solution is some mix of private and public integrated with your traditional IT to deliver the cloud solution to the end user and can involve any of the public to private options.
  • In a survey IBM conducted in July 2009, 1,090 IT and LOB decision makers across the world were asked about their plans for cloud deployment, CIOs, IT Managers, and Business leaders were presented with a choice of over 100 different workloads and asked to rate their viability for a cloud delivery. We then asked them to identify whether they would prefer the workload be delivered internal with a private cloud, or would they be willing have it run in a fully shared environment on a public cloud. This chart gives us then the top workloads for each of those delivery types. We found that there is tremendous interest today among clients in private clouds – in both Large Enterprises and the Mid-market. In fact, 64% indicated a preference for private clouds vs. public, and when asked about specific workloads, they reported greater usage or consideration of private clouds for 22 of the 25 workloads surveyed. Clients want to start with something “safe” and under their control, so they are implementing clouds behind their firewalls. We also found there is great interest in public cloud services – especially with smaller clients, but within larger enterprises as well. As clients become more comfortable moving workloads to public clouds, and the portfolio of ISV applications available on the cloud grows, public cloud services will become more and more common. By the way, this will also result in a proliferation of hybrid clouds as clients integrate their private cloud environments with public cloud services. One final note: not all workloads will move to cloud – especially in the early going. Many business critical and custom applications will continue to be deployed through traditional IT infrastructures. Client’s are clearly interested in cloud, so let’s talk a little bit more about the business opportunity for you.
  • So how do you get started with cloud computing? At IBM we believe that to best leverage cloud computing as a viable delivery model, is to layout a clear path that is grounded in integrating cloud with your overall IT delivery strategy. You can build and deliver cloud services, or you can acquire and deliver cloud services, but both should appropriately start with your planning stage where you align the cloud-based services with your overall strategic direction, you’ve analyzed which workloads are appropriate for cloud delivery, and have at least a preliminary business case to support an implementation. The best way to start a cloud adoption is with a pilot, and IBM can help you identify which pilot and where.
  • Every business and organization today has a current plan of record for how they want IT to support their business. For many, it is about consolidating assets, virtualizing to increase asset utilizations and reduce costs, as well as standardizing and automating to improve service delivery and lower operational labor costs. These are key to achieving an optimal and effective cloud computing experience for the end user, and maximizing value to the business.
  • No matter whether it is private cloud, a managed or hosted cloud, or someone else’s third party delivered cloud, an organization must have an effective service management strategy to deploy an optimized cloud-delivered service. The service management implementation must be able to manage the workflow, provisioning, de-provisioning, monitoring and metering of the environment to ensure performance, stability, resiliency, reliability, security and end user satisfaction.
  • IBM also offers a wide range of server and storage options to complement your existing resources, or provide you with new resources quickly that can be delivering value to the business in a very rapid time.
  • Multiple surveys have shown that the top inhibitor to moving forward with cloud computing is security. There are 5 unique security focus areas in the IBM Security Framework that we speak about and that we have organized our solutions around, each with their own value proposition and financial payback, and each of these elements aligns directly with an element of Gartner’s view of what security elements are most critical in cloud computing. People and Identity Mitigate the risks associated with user access to corporate resources Data and Information Understand, deploy and properly test controls for access to and usage of sensitive business data Application and Process Keep applications secure, protected from malicious or fraudulent use, and hardened against failure Network, Server and End Point Optimize service availability by mitigating risks to network components Physical Infrastructure Provide actionable intelligence on the desired state of physical infrastructure security and make improvements
  • We have invested billions of dollars in R&D and acquisitions to build leadership in two key dimensions of this new IT model: service management software and optimized systems. We have also established a portfolio of cloud services that clients can access externally from IBM or offer internally to users on their own premises. More than 200 IBM researchers are working on breakthroughs in areas like cloud security and privacy. We’ve also established IBM Cloud Labs in 11 locations in the US, UK, China, India, Korea, Japan, Ireland, South Africa, Brazil, Hong Kong & Singapore infusing our deep expertise into the local regions. Each lab serves as a gateway for the local clients to tap into the knowledge of IBM’s software, services, and research labs around the world. The organization has deep skills, customer expertise, and the ability to rapidly collaborate as one virtual team. The team works on a cross-brand level, developing first of a kind solutions for our clients that leverage the entire IBM portfolio. In addition we have: 2 - Cloud data centers where we delivery on the IBM Smart Business cloud delivered services Raleigh and Ehningen, with more coming 27 - data center sites where we deliver LotusLive, both external and internal 7 - data center sites where we deliver IBM internal cloud computing deployments – Research compute cloud, Analytics, Tivoli Development cloud, and our server Power development cloud 9 - Global security operations centers delivering Managed Security Services from the IBM Cloud 55 - Global BCRS sites delivering Information Protection Services And IBM is eating its own cooking by implementing clouds across the company. The CIO’s office has undertaken a workload approach that is generating good efficiency results. (Double checking on the current statistics) Analytics We announced this capability externally as the world’s largest private cloud computing environment for business analytics, called Blue Insight – the basis for the Smart Business Analytics Cloud offering Blue Insight provides IBMers globally with insight to better meet the needs of clients worldwide as well as pursue internal growth and productivity opportunities. Blue Insight provides a single entry point to information from nearly 300 different information warehouses and data stores, providing analytics on more than a petabyte of data. More than 130,000 IBMers will have access to Blue Insight in 2010; currently with over 109K users, 35 ported applications and another 30 applications are the pipeline for deployment toward our full-year user deployment goal. We expect to realize tens of millions of dollars in savings over 5 years through deployment of Blue Insight. Collaboration/Lotus Live IBM adopted LotusLive Meetings last year as our primary web conferencing capability for meetings among IBMers, clients and business partners. In 2009 the total number of meeting minutes grew to over 200 million minutes. The adoption rate of LotusLive for meetings has been fast – with 75% of IBM’s current meeting minutes provided through LotusLive IBM is also piloting the use of LotusLive Engage with 6000 registered users sharing files, internally and with clients. IBM intends to adopt LotusLive iNotes for a targeted segment of the population. Strategically, we intend to expand our LotusLive footprint to support other collaborative requirements (e.g. file sharing, social networking, instant messaging, etc). Development/Test The IBM CIO Develop/Test cloud went into service last September, supporting the Power and x86 platforms, with over 500 provisioning transactions to date (new & decommissions). Implemented with the GTS Smart Business Test Cloud method, provisioning transaction times went from 5 day SLA, to just over an hour. Other automated/self-service functions: Automated approval within preset monthly spend limit Self-service purchase of optional support services for all image software components Self-service change of virtual server configuration and support Lower setup cost. Easy tear-down. Transparent usage-based billing Expected higher dev-test productivity (enablement of more agile methods) Web application middleware stacks supporting 50% of our test activity were enabled first (WAS/DB2/MQ/Apache his), with additional work underway this year to cover 80% of our develop/test activity. In addition to productivity & cost savings, this capability is a key enabler for our internal development transformation (GenO/Liquid), through services like Topcoder. Client results we're yielding from dev/test cloud implementations. Reduced IT labor cost by 50% in configuration, operations, management and monitoring. Improved capital utilization by 75%, significantly reducing license costs. Reduced provisioning cycle times from weeks to minutes. Improved quality, eliminating 30% of software defects. Reduced end user IT support costs by up to 40%. Desktop Over 1200 users in our China Development Labs have been moved into a private desktop cloud. Using the Smart Business Desktop Cloud, our IBM Call Center teams are moving roles to desktop clouds, with initial group migrations this year in the US and India. Estimated savings opportunity ranges from 20% to 30% of the current client provisioning costs (est $90-100M), with additional security benefits & improved systems management. Role-based segmentation work is underway to identify more internal groups that can benefit from the security and performance characteristics of desktop cloud architectures. Reference architectures for desktop clouds are not “one size fits all” and based on segmentation (end user personas, usage patterns and business requirements) we are learning to apply the best solution to meet the cost and performance goals. Storage IBM faces YTY growth rates of nearly 25% in our file and block storage spaces, similar to industry. We're working to drive higher utilization and storage management automation. For file storage IBM is working on ways to implement the Virtual Storage Cloud offering, which aims to provide file and object storage. For block storage IBM focusing first on the midrange & zLinux support technology, like XIV, and cloud automation. Estimated savings opportunities for these spaces currently range around 30-40%. Production IBM is assessing its production portfolio for applications that can take advantage of Cloud characteristics. So far, about 1000 applications have been identified from our portfolio that are suitable for a cloud environment, and plans are in place to move number of those into a cloud environment this year. Using methods developed by our services teams, starting with our non-mission critical applications, we'll refine the value proposition for use with our other production workloads. All of these measures will create millions of dollars in savings for the IBM Corporation.
  • IBM market intelligence estimates that over the next several years there will be a strong demand for cloud-related offerings and services, with a compound revenue growth rate of 26% through 2015. This market growth will be 8 times faster than the non-cloud IT growth… and will become 10% of total IT spend by 2015: doubling from 2010. IBM looks at the market opportunity in 3 major segments: components, infrastructure services, and business services. As this graph shows, a significant part of the growth here is in services, which accounts for over 65% of the opportunity and is growing faster than the hardware and software components that go into building clouds. You need to understand this shift in IT spending and be ready to take advantage of this opportunity.
  • (Dee fleming) Ccloud computing_la_press_final

    1. 1. Why Cloud: Building the path of next IT generation Dee Fleming Director, SWG Solutions Lab & Cloud Centers Latin America
    2. 2. The World is getting Smarter… More instrumented, interconnected, intelligent Smart traffic systems Smart water management Smart energy grids Smart healthcare Smart food systems Intelligent oil field technologies Smart regions Smart weather Smart countries Smart supply chains Smart cities Smart retail
    3. 3. However, clients are also facing limitations … 85% idle In distributed computing environments, up to 85% of computing capacity sits idle. 1.5x Explosion of information driving 54% growth in storage shipments every year. 70¢ per $1 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. 40 billion Consumer product and retail industries lose about $40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies. 33% 33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible. Which can only be solved with unprecedented levels of integration between systems and software
    4. 4. There is a greater need for IT to address the business challenges created by this complexity Reducing risk Ensure the right levels of security and resiliency across all business data and processes Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Doing more with less Reduce capital expenditures and operational expenses
    5. 5. Gartner 2010 CIO review
    6. 6. The Cloud Value Proposition is Around Operational Efficiency and Business Transformation INNOVATVE BUSINESS MODELS IMPROVED OPERATIONS <ul><li>Business leaders, in particular, believe that cloud-based delivery models will radically change service provision and drive spending on cloud investments </li></ul><ul><li>55% believe cloud enables them to focus on transforming their business and make their processes leaner, faster and more agile </li></ul>Source: &quot;Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010 <ul><li>65% believe cloud will drive down the cost of running business applications </li></ul><ul><li>Infrastructure, testing, and SaaS are expected to cost much less than traditional outsourced services by at least 30% to 60% </li></ul><ul><li>60% of business executives also expect cloud service delivery cycles to speed up application implementation </li></ul>Cloud Market Trends 2011 : “To What Extent Do the Following Aspects of the Cloud Value Proposition Appeal”?
    7. 7. Cloud Computing Definition <ul><li>Cloud computing is a new consumption and delivery model inspired by consumer internet services and driven by client needs </li></ul><ul><li>Cloud computing has 5 key characteristics : </li></ul><ul><ul><li>“ Always on” network access </li></ul></ul><ul><ul><li>On-demand self-service </li></ul></ul><ul><ul><li>Location independent resource pooling </li></ul></ul><ul><ul><li>Rapid elasticity – grow & shrink easily </li></ul></ul><ul><ul><li>Flexible pricing models </li></ul></ul>… to free your budget for new investments and speed deployment of new capabilities. Business Services IT Services Virtualization Service Automation Usage Tracking Web 2.0 Virtualization Standardization Automation Self Service Increasing flexibility Reduced costs Increasing quality
    8. 8. What is different about Cloud Computing? With cloud computing Without cloud computing <ul><li>Virtualized resources </li></ul><ul><li>Automated service management </li></ul><ul><li>Standardized services </li></ul><ul><li>Location independent </li></ul><ul><li>Rapid scalability </li></ul><ul><li>Self-service </li></ul><ul><li>Software </li></ul><ul><li>Hardware </li></ul><ul><li>Storage </li></ul><ul><li>Networking </li></ul><ul><li>Software </li></ul><ul><li>Hardware </li></ul><ul><li>Storage </li></ul><ul><li>Networking </li></ul><ul><li>Software </li></ul><ul><li>Hardware </li></ul><ul><li>Storage </li></ul><ul><li>Networking </li></ul>Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions
    9. 9. Cloud computing delivers IT and business benefits Automated Faster cycle times Lower operating expenses Optimized utilization Improved compliance Optimized security End user experience Standardized Easier access Flexible pricing Reuse and share Easier to integrate Virtualized Higher utilization Economy of scale benefits Lower capital expense Higher quality services Doing more with less Breakthrough agility and reducing risk
    10. 10. IT benefits from Cloud Computing are real VIRTUALIZATION AUTOMATION STANDARDIZATION Legacy environments Cloud-enabled enterprise Cloud accelerates business value across a wide variety of domains Cloud attributes From Server/storage virtualization 10–20% Utilization of infrastructure 10–20% Self-service None Automated provisioning Week - Months Change and release management Months Service catalog ordering Months Metering/billing Fixed cost model Payback period for new services Years To 70–80% 70–80% Unlimited Hours / Minutes Hours / Minutes Days / hours Granular Months
    11. 11. Deployment options for Cloud Computing Private Public Hybrid IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall Internal and external service delivery methods are integrated IT activities / functions are provided “as a service,” over the Internet Third-party operated Third-party hosted and operated Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B <ul><li>Free </li></ul><ul><li>Register </li></ul><ul><li>Credit Card </li></ul><ul><li>Click to contract </li></ul>
    12. 12. Adoption of Cloud Computing will be Workload driven Public and Private Clouds are preferred for Different Workloads <ul><li>Data mining, text mining, or other analytics </li></ul><ul><li>Security </li></ul><ul><li>Data warehouses or data marts </li></ul><ul><li>Business continuity and disaster recovery </li></ul><ul><li>Development & Test environment infrastructure </li></ul><ul><li>Long-term data archiving/preservation </li></ul><ul><li>Transactional databases </li></ul><ul><li>Industry-specific applications </li></ul><ul><li>ERP applications </li></ul><ul><li>Audio/video/Web conferencing </li></ul><ul><li>Service help desk </li></ul><ul><li>Infrastructure for training and demonstration </li></ul><ul><li>WAN capacity, VOIP Infrastructure </li></ul><ul><li>Desktop </li></ul><ul><li>Test environment infrastructure </li></ul><ul><li>Storage </li></ul><ul><li>Data center network capacity </li></ul><ul><li>Server </li></ul>64% 30% Public Private Note: Not all workloads will move to cloud! Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090 Cloud workload preference Database- and application-oriented workloads emerge as most appropriate Infrastructure workloads emerge as most appropriate Top public workloads Top private workloads
    13. 13. Clients tell IBM that the impact of cloud is not only economic; it is catalyst for innovation and business transformation An Enabler of Business Transformation <ul><li>Changing the economics of IT </li></ul><ul><li>Automating service delivery </li></ul><ul><li>Radically exploiting standardization </li></ul><ul><li>Rapidly deploying new capabilities </li></ul>An Evolution of Information Technology <ul><li>Enabling new business models </li></ul><ul><li>Supporting speed and innovation </li></ul><ul><li>Re-engineering business processes </li></ul><ul><li>Providing new levels of collaboration </li></ul>Later today: Panel to discuss Business Impact in more detail
    14. 14. A Systematic approach to Cloud Computing can ensure a successful implementation Deliver Plan Build <ul><li>Integrate w/ public cloud services </li></ul><ul><li>Design and construct private clouds </li></ul><ul><li>Quality assurance (Test) </li></ul><ul><li>Security and compliance </li></ul><ul><li>Lifecycle management </li></ul><ul><li>Understand strategic direction </li></ul><ul><li>Analyze workloads </li></ul><ul><li>Determine delivery model </li></ul><ul><li>Define architecture </li></ul><ul><li>Build the business case </li></ul><ul><li>Pilot </li></ul><ul><li>Deploy </li></ul><ul><li>Consume </li></ul><ul><li>Manage </li></ul><ul><li>Optimize </li></ul>
    15. 15. IBM Cloud Exploration Workshop Analyze Workloads Determine Delivery Models Assess Risks Determine ROI Understand Strategic Direction Build Roadmaps Analyze Infrastructure Gaps E-Mail, Collaboration Software Development Test and Pre-Production Data Intensive Processing Database ERP Enterprise Private Public Hybrid Trad IT 1 2 3 4 5 6
    16. 16. Design a cloud computing deployment as part of the existing IT optimization strategy and roadmap Consolidate Virtualize Standardize and automate <ul><ul><li>Reduce infrastructure complexity </li></ul></ul><ul><ul><li>Reduce staffing requirements </li></ul></ul><ul><ul><li>Manage fewer things better </li></ul></ul><ul><ul><li>Lower operational costs </li></ul></ul><ul><ul><li>Remove physical resource boundaries </li></ul></ul><ul><ul><li>Increase hardware utilization </li></ul></ul><ul><ul><li>Reduce hardware costs </li></ul></ul><ul><ul><li>Simplify deployments </li></ul></ul><ul><ul><li>Standardize services </li></ul></ul><ul><ul><li>Reduce deployment cycles </li></ul></ul><ul><ul><li>Enable scalability </li></ul></ul><ul><ul><li>Flexible delivery </li></ul></ul>
    17. 17. Why Clients choose IBM <ul><li>Only IBM has this level of skills & experience: </li></ul><ul><ul><ul><ul><li>• 2,000 successful cloud engagements in 2010 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>• 50% of Fortune 10 & Fortune 50 working with IBM on private clouds </li></ul></ul></ul></ul><ul><ul><ul><ul><li>• 80% of Fortune 500 companies using IBM cloud capabilities </li></ul></ul></ul></ul><ul><li>IBM is uniquely positioned with end-to-end capabilities: </li></ul><ul><ul><li>• Consulting and Implementation services: deep industry & process expertise </li></ul></ul><ul><ul><li>• Leading Hardware, Software & Research: industry leading cloud technologies </li></ul></ul><ul><ul><li>• Managed Services across workloads: network of global delivery centers </li></ul></ul>
    18. 18. The IBM portfolio is aligned by Cloud lifecycle stage Cloud Integration Plan Cloud Strategy <ul><li>Business strategy </li></ul><ul><li>Technology strategy </li></ul><ul><li>Business return and ROI analyses </li></ul><ul><li>Deployment planning </li></ul>Cloud Services Deliver <ul><li>Development & Test </li></ul><ul><li>Production </li></ul><ul><li>IBM Cloud data center assets and resources </li></ul><ul><li>IBM Cloud Computing Reference Architecture </li></ul><ul><li>IBM Security Framework </li></ul>Private Clouds Build <ul><li>Development & Test </li></ul><ul><li>Production </li></ul><ul><li>Leveraging your IT assets or ours, in your data center or in ours </li></ul><ul><li>IBM Cloud Computing Reference Architecture </li></ul><ul><li>IBM Security Framework </li></ul><ul><li>Integration of enterprise and cloud IT systems </li></ul><ul><li>Support for multiple cloud providers </li></ul><ul><li>Prebuilt, rapidly available integration </li></ul>Helping clients develop a Cloud strategy, assess workloads or identify pilot opportunities Helping clients to enable their enterprise to deliver Cloud Services Providing secure, reliable services for clients to consume
    19. 19. Cloud service management capabilities are needed to enable visibility, control and automation of cloud services Workflow Manage the process for approval of usage Provisioning Automate provisioning of resources Monitoring Provide visibility of performance of virtual machines Metering and rating Track usage of resources IBM Service Delivery Manager from Tivoli Software
    20. 20. <ul><li>IBM server and storage systems can securely scale up or scale out to meet the needs and priorities for a wide range of workloads </li></ul>Efficient Cloud Computing aligns the technology that fits best for the Workload & the Business <ul><li>System x with new ex5 technology for higher levels of utilization and resource sharing and iDataplex optimized for flexibility and scale out computing </li></ul><ul><li>Power Systems with POWER7 for higher performance and scalability </li></ul><ul><li>System z for higher availability, security and lower TCO </li></ul><ul><li>Scale out NAS Storage Systems with a highly scalable file system for unstructured data </li></ul>IBM Systems & Technology Group
    21. 21. IBM Smart Business Cloud-Enterprise+ <ul><li>Deploy production level workloads on a robust, secure, proven cloud infrastructure increasing responsiveness and driving down costs </li></ul><ul><li>What’s New </li></ul><ul><ul><li>Managed, hosted, cloud infrastructure and services, delivered via an IBM owned & architected model </li></ul></ul><ul><ul><li>Delivering standardized, multi-tenant, private access, secure, hosted infrastructure in an IBM Data Center or in a isolated environment for a single customer in another IBM, customer, or even 3rd party site. </li></ul></ul><ul><li>Features/Business Value </li></ul><ul><ul><li>Virtual server, storage, network and security infrastructure and managed services </li></ul></ul><ul><ul><li>Managed services and support across stack </li></ul></ul><ul><ul><li>Standard and high availability options to meet different production workload requirements </li></ul></ul><ul><li>Client Benefits </li></ul><ul><ul><li>Increase responsiveness and lower costs through a cost effective, dynamic, flexible, self configurable, service priced Infrastructure as a Service, delivered as Managed Hosted Cloud. </li></ul></ul><ul><ul><li>High SLA up to 99.9% allowing customers to shift workloads to cloud with confidence </li></ul></ul><ul><ul><li>Resiliency and performance expected of production environments. </li></ul></ul>
    22. 22. Security is among top concerns with cloud computing Data and information Understand, deploy and properly test controls for access to and usage of sensitive data People and identity Mitigate the risks associated with user access to corporate resources Application and process Help keep applications secure, protected from malicious or fraudulent use, and hardened against failure Network, server and end point Optimize service availability by mitigating risks to network components Physical infrastructure Provide actionable intelligence on the desired state of physical infrastructure security and make improvements Professional services Managed services Hardware and software Security Consulting & Planning from IBM Global Services
    23. 23. Hanoi Vietnam Silicon Valley California Dublin Ireland São Paulo Brazil Johannesburg South Africa Bangalore India Tokyo Japan IBM Cloud Labs Seoul S. Korea IBM Cloud Data Center Singapore IBM has made major investments in Cloud Computing Beijing China Raleigh North Carolina Ehningen Germany Buenos Aires Mexico City <ul><li>IBM Resources provide Cloud expertise: </li></ul><ul><li>Cloud Exploration Workshops </li></ul><ul><li>IBM Cloud Architects </li></ul><ul><li>Cloud Labs in Latin America </li></ul>
    24. 24. <ul><li>IBM is investing heavily in R&D and acquisitions to accelerate cloud initiatives </li></ul><ul><li>More than $3 billion in key cloud acquisitions including </li></ul><ul><ul><li>- ThinkDynamics - Sterling Commerce </li></ul></ul><ul><ul><li>- Outblaze - ISS </li></ul></ul><ul><ul><li>- Cast Iron Systems - Arsenal </li></ul></ul><ul><ul><li>- Coremetrics - Diligent Technologies </li></ul></ul><ul><ul><li>- Unica - WebDialogs </li></ul></ul><ul><ul><li>Coremetrics: >600 companies with >2,100 online brands globally use Coremetrics SaaS to optimize their online marketing </li></ul></ul><ul><ul><li>Unica: >100 million e-mails tracked </li></ul></ul><ul><ul><li>Sterling Commerce: >4.5 million client transactions per day; >310,000 trading partner connections per day </li></ul></ul><ul><ul><li>Cast Iron : hundreds of clients connecting to public or private clouds -- executing hybrid models and sharing with business processes and information between environments </li></ul></ul>
    25. 25. Cloud Standards Customer Council <ul><ul><li>Drive user requirements into standards development process. </li></ul></ul><ul><ul><li>Establish the criteria for open standards based cloud computing. </li></ul></ul><ul><ul><li>Deliver content in the form of best practices, case studies, use cases, requirements, gap analysis and recommendations for cloud standards. </li></ul></ul>On April 7, 2011 industry leaders from across the world formed the first customer led consortium designed to shape the face of open standards based cloud computing. 80 customers and growing… <ul><ul><li>Participation –. Primarily C-Level executive, VP of Development, IT management, Enterprise architects, cloud strategy </li></ul></ul><ul><ul><li>Meetings – Monthly virtual meetings. Quarterly face-to-face co-located at OMG events. Participation through forums and subgroups. </li></ul></ul><ul><ul><li>Oversight – Managed by OMG </li></ul></ul><ul><ul><li>Leadership – Founding members form steering committee </li></ul></ul><ul><ul><li>Standards Development – This group will not produce standards but will provide guidance to existing standards development organizations </li></ul></ul>Structure <ul><ul><li>Web Presence- Community, Webcasts, Case studies, blog, vendor showcase, whitepapers, case studies awards. </li></ul></ul><ul><ul><li>Candidate Deliverables – ready to use content in the form of use cases, case studies, requirements, gap analysis and recommendations for cloud standards, and training. </li></ul></ul><ul><ul><li>Awareness – Drumbeat of awareness utilizing events, press, books, analysts partnerships and media. </li></ul></ul>Deliverables http://www.cloud-council.org/application
    26. 26. Consulting Services in support of Cloud Computing Cloud Solutions for Infrastructure Workloads Delivery options to fit your requirements: On the IBM Cloud……………Private Cloud……….Pre-integrated Appliances Infrastructure Services & Technologies enabling Cloud computing Development and Test Desktop Infrastructure Storage Analytics Collaboration Business Services Security – Resilience - Maintenance IBM has the most complete set of Cloud solutions, Expertise & Experience IBM Service Delivery Manager Cloud Service Provider Platform IBM Cloudburst appliance Professional Security Services Cloud Computing Testing Services for Cloud Strategy & Design Services for Cloud Networking Strategy & Optimization Services
    27. 27. THANK YOU
    28. 28. Back Up
    29. 29. Source: IBM estimates, October 2010; QMV2Q10 & IDC March 2010 Payment Processing eCommerce HR Collaboration CRM Industry Apps ERP Backup/ Recovery Network Servers Database Security Service Delivery Dev Tools The market for Cloud computing-related offerings and services will see 26% growth through 2015 26% CAGR 10% of Total IT Spend 8x the rate of non-cloud growth Cloud is projected to grow from 4% of total IT spend in 2010 to 10% in 2015 4% of Total IT Spend BUSINESS SERVICES INFRASTRUCTURE SERVICES Servers/Storage Networking HW Middleware Application SW Component Services Network Services COMPONENTS CAGR 20% 28% 24%

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