The document outlines an online training session on social media marketing. It discusses monitoring brand mentions, setting objectives and strategies, and using tools like Facebook, blogs, and Twitter. Specific tips are provided for using each channel effectively and measuring results. Key aspects covered include telling stories, engaging listeners, and focusing content while avoiding overt self-promotion. Next steps recommended connecting existing networks across social media.

4. www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy

5. http://bit.ly/gatewaysocial

8. Session 1
The Future of Customer
Communication
Session 2
Finding and Balancing Your
Online Voice

9. Session 3
Using Facebook for Brand
Awareness and Engagement
Session 4
Using Twitter for Brand
Awareness and Engagement

10. Video

26. c

39. Biggest
Misconception?

44. End Session 1

45. Getting the
MOST
out of Social Media

46. Monitoring
Objectives
Strategy
Tools

47. Monitoring

48. Monitoring
• The Importance of Listening

49. Monitoring
• The Importance of Listening
• Custom Reputation Management

50. Monitoring
• The Importance of Listening
• Custom Reputation Management
– Radian6.com

51. Monitoring
• The Importance of Listening
• Custom Reputation Management
– Radian6.com
• Google Alerts

52. Monitoring
• The Importance of Listening
• Custom Reputation Management
– Radian6.com
• Google Alerts
–http://www.google.com/alerts

55. Objectives

56. Objectives
• Establish the Rules

57. Objectives
• Establish the Rules
• Why are you applying social media?

58. Objectives
• Establish the Rules
• Why are you applying social media?
• What do you want to accomplish?

59. Strategy

60. Strategy
• The Value of a Story

61. Strategy
• The Value of a Story
• Building Brand Awareness

62. Strategy
• The Value of a Story
• Building Brand Awareness
• Where are you driving the user?

63. Tools

64. Tools
• What technology are you using?

65. Tools
• What technology are you using?
• What technology are they using?

66. Tools
• What technology are you using?
• What technology are they using?
• What technology are your employees
using?

69. 1.
Telling the
Story

80. 2.
Multiple
Touchpoints

81. 3.
Integration

82. 4.
Brand
Awareness

83. 5.
Connecting with
Influencers

84. Session 2 End

86. What is a blog?

87. A place to share stories and
establish trust.

88. What is a blog?

89. www.wordpress.com
www.compendium.com

93. 1. Tell Stories

94. 1. Tell Stories
2. Incorporate Humor

95. 1. Tell Stories
2. Incorporate Humor
3. Guest Posts from Partners

96. 1. Tell Stories
2. Incorporate Humor
3. Guest Posts from Partners
4. Lists. Lists. Lists.

97. 1. Tell Stories
2. Incorporate Humor
3. Guest Posts from Partners
4. Lists. Lists. Lists.
5. Make a Video

98. 1. Tell Stories
2. Incorporate Humor
3. Guest Posts from Partners
4. Lists. Lists. Lists.
5. Make a Video
6. Don’t blatantly promote yourself

99. 1. Tell Stories
2. Incorporate Humor
3. Guest Posts from Partners
4. Lists. Lists. Lists.
5. Make a Video
6. Don’t blatantly promote yourself
7. Be Authentic

100. 1. Tell Stories
2. Incorporate Humor
3. Guest Posts from Partners
4. Lists. Lists. Lists.
5. Make a Video
6. Don’t blatantly promote yourself
7. Be Authentic
8. Stay Focused

101. Activity

102. Write out 5 blog post titles
and who would read the post.

112. The Fan Page
• Photo

115. The Fan Page
• Photo
• Information

118. The Fan Page
• Photo
• Information
• Wall Settings

121. The Fan Page
• Photo
• Information
• Wall Settings
• Photos

123. The Fan Page
• Photo
• Information
• Wall Settings
• Photos
• Custom Tabs

125. The Fan Page

126. The Fan Page
• Be Interesting

127. The Fan Page
• Be Interesting
• Listen to People

128. The Fan Page
• Be Interesting
• Listen to People
• And Respond

129. The Fan Page
• Be Interesting
• Listen to People
• And Respond
• It Is All About the Share

130. The Fan Page
• Be Interesting
• Listen to People
• And Respond
• It Is All About the Share
• Ask Genuine Questions

147. Facebook Ads
• Segment ads based on age, birthday,
gender, and other demographic data
• Most importantly: REGION BASED
• Pay-per-click

148. Bonus:
Importing that Email

153. Session 3 End

155. What is Twitter?
http://www.twitter.com

156. Service that enables its users to
send and read other users’
updates known as tweets.

157. Cocktail
Party

158. 35-49 Represent
42% of Twitter
Users

160. Tweets

161. Text-based posts of up to 140
characters which are displayed on the
user’s profile page and delivered to
other users who have subscribed to
them (followers)

163. @

165. RT

167. DM

168. Profile

171. Background
• Give Additional Connection Points
• Picture or Logo
• Give a 140-160 Description of
Yourself or Company

173. Tiny.Url

174. http://bit.ly

177. Tweet
Up

178. Eventbrite.com

183. Search

184. http://search.twitter.com

191. Friends
Enemies

192. • Start by following your friends
• Watch the conversation and follow
their friends
• Follow industry leaders

194. Measurement

195. Measurement
• Fan Count

196. Measurement
• Fan Count
• Tiny.Url (tracking links)

197. Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code

198. Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution

199. Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
• Phone Calls

200. Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
• Phone Calls
• Traffic to Website

201. What You Should Be Doing
Tomorrow
• Create Your Social Profiles
• Setup lists on both Twitter and
Facebook
• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)
• Add 10 people to each list

202. Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965