My presentation to The World's newsroom about how journalists can take advantage of Twitter's new Analytics dashboard. The dashboard gives journalists details on tweet performance, impressions information over time, follower growth tracking, and a demographics breakdown of followers. My challenge to the newsroom was to send me one insight from their exploration of the dashboard.

1. Exploring the Twitter
Analytics Dashboard

2. http://analytics.twitter.com

3. What can the dashboard tell me?
1) Impressions data

4. What can the dashboard tell me?
2) Details on your tweets’ performance.

5. What can the dashboard tell me?

6. What can the dashboard tell me?

7. What can the dashboard tell me?
3) Find trends in tweet performance

8. What can the dashboard tell me?
Shows last 28 days with daily frequency

9. What can the dashboard tell me?
4) Track your follower growth

10. What can the dashboard tell me?
4) In-depth info about your followers:

11. Some insights you may have…

12. My insights:

13. Another insight: