The document outlines an online training session on social media marketing. It discusses monitoring brand mentions, setting objectives and strategies, and using tools like Facebook, blogs, and Twitter. Specific tips are provided for using each channel effectively and measuring results. Key aspects covered include telling stories, engaging listeners, and focusing content while avoiding overt self-promotion. Next steps recommended connecting existing networks across social media.
161. Text-based posts of up to 140
characters which are displayed on the
user’s profile page and delivered to
other users who have subscribed to
them (followers)
199. Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
• Phone Calls
200. Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
• Phone Calls
• Traffic to Website
201. What You Should Be Doing
Tomorrow
• Create Your Social Profiles
• Setup lists on both Twitter and
Facebook
• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)
• Add 10 people to each list
202. Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965