2. The middle child of four brothers, Korey Osborne
grew up in a small town called Oviedo outside of
Orlando,Florida, After his father passing and
being raised by a single mother that shaped his
drive to just want to make them proud. Heās
been an avid sneakers and boxing enthusiast his
entire life and dreams of marketing events for
Nike or Live Nation. While Owning a store called
Stash House Boutique for 5 years Korey
enrolled in the Digital Marketing program at Full
Sail University where heās focused on
developing SEO & Afļ¬liate marketing skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
ā¢ E-Commerce Manager
ā¢ Social Media Director
ā¢ Brand Manager
ā¢ Wholesale Representative
Royalty Archetype - producing
brand stories that are sophisticated,
captivating, and inļ¬uential. My goal
is to create a prosperous,
successful community of people
who love themselves and
appreciate the way they look.
Digital Marketing for Fashion or Live event Organizations
4. ā¢ DEMOGRAPHICS: 80% Male,
20% Female 15-40 years old,
Predominately Athletes, Young
adults, College Educated, Located
in North America or Europe and
Asia.
ā¢ PSYCHOGRAPHICS: Anyone
who enjoys sports, GQ
Magazines, live concert events or
likes to read sneaker
Sneakernews.com for the
updates.
ā¢ IDEAL AUDIENCE MEMBERS:
Lucian Dickson, Marketing
Manager (Nike), Laura Predergast
(Yeezy), David Wander, Digital
Ofļ¬cer (Roc Nation)
Recruiters & Hiring Managers at Nike, Roc Nation, and Yeezy brand maļ¬a
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
Land an entry-level marketing position at Roc Nation, Nike or Yeezy.
Connect with, and send a follow up promotional email to, 30 team
members of each organization on LinkedIn by April 3rd, 2020 on my
birthday.
Mid Term: (2025)
Lead a successful digital marketing campaign for new product lines
aimed at expanding brand exposure and increased sales.
Consistently year-over-year product sales increases by 20%
nationwide by April 3rd, 2025.
Long Term: (2040)
Establish a brand of my own called Sylvester Riley Chicago that
helps people experience my life story in fashion and lifestyle.
Save a total of $60,000 open up 1 store in a beloved location, and
secure 3 business relationships with Jay-z, Rihanna or Kanye by
April 3rd, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proļ¬ciencies:
Notable Skills REQUIRED in TRADE & Current Proļ¬ciencies:
Social Media Marketing 87%
Word Press 70%
Marketing Strategy 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
7. I help professional or startup brands
increase exposure by formulating marketing
strategies tailored speciļ¬cally for them
through digital media by storytelling or
creating a need in the public for your brand.
PROMISE
8. CREDENTIALS
Work Experience:
ā¢ 5 years Store Owner of Stash House
Boutique
ā¢ 2 years Male Server for Metro Diner and
marketing representative
Education:
ā¢ Content Marketing, HubSpot Certiļ¬cation
ā¢ Digital Marketing, B.S., Full Sail University. 2020)
Awards:
ā¢ Harvard Continuing education certiļ¬cate
for Business management.
ā¢ Best dressed High School award
ā¢ Varsity basketball letterman
ā¢ Employee of the month at Metro Diner
9. COMPETITION
Renee Robinson
Industry Experience:
4 years with AccruePartners contact with
Hornets Sports & Entertainment
Education:
ā¢ Masters of Science, Internet Marketing Masters
2010-2012
Leadership Experience:
ā¢ Project Coordinator II for Windstream Communications
for 2 months
ā¢ Administrative Assistant for AccruePartners for 1 year
Skills and Proļ¬ciencies:
ā¢ Marketing - 56 endorsements
ā¢ Social Media -30 endorsements
ā¢ Sales - 24 endorsements
Korey Osborne
Overall Online Presence:
ā¢ 500+ connections, banner image not yet customized,
amateur headshot, details throughout proļ¬le, no articles
published, active on social media, with 4 professional
recommendations URL not yet customized
ā¢ Grade: Poor, 80 out of 100
Industry Experience:
ā¢ 5 year Retail account buyer for Stash
House boutique also re-branded Mache
Custom kicks Company.
Education:
ā¢ Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
ā¢ Managing Partner of Stash House Boutique and lead
trainer at Metro Diner, Pathologist technical assistant
lead trainer for 3 years, Billing and coding for 3 years
Skills and Proļ¬ciencies:
ā¢ Social Media Marketing 4 endorsements
ā¢ Customer Service 3 endorsements
ā¢ Marketing 2 endorsements
Overall Online Presence:
ā¢ 300+ connections, over 2k friends on facebook, over
500 followers in instagram, professional headshot,
Grandson of Chief Minister Donald Alfred Osborne.
ā¢ Rating 70 out of 100
10. COMPETITION
Anais Cooper
Industry Experience:
ā¢ 6 years Social Media Marketing
Specialist
Education:
ā¢ Entertainment Business, B.A.
Noteworthy Experience:
ā¢ iBanghair Studios LLC. Social Media Manager
ā¢ Certiļ¬ed Consultant for Express Financial Solutions
Skills and Proļ¬ciencies:
ā¢ Social Media Marketing - 7 endorsements
ā¢ Event Planning - 7 endorsements
ā¢ Customer Service - 5 endorsements
Korey Osborne
Overall Online Presence:
ā¢ 182 connections, banner image not yet customized,
polished headshot, detailed proļ¬le summaries, zero
recommendations, no volunteer work listed, URL not
yet customized, basic membership
ā¢ Grade: Good, 50 out of 100
Industry Experience:
ā¢ 5 year Retail account buyer for Stash
House boutique also helped re-brand
Mache Custom Kicks Company.
Education:
ā¢ Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
ā¢ Managing Partner Of Stash House Boutique
ā¢ Lead Trainer Technical Assistant at Novant Health
Pathology Lab
ā¢ Amway Marketing team owner
Skills and Proļ¬ciencies:
ā¢ Social Media Marketing - 4 endorsements
ā¢ Customer Service 3 endorsements
ā¢ Marketing 2 endorsements
Overall Online Presence: 300+ connections, over 2k
friends on facebook, over 500 followers in instagram,
professional headshot, Grandson of Chief Minister
Donald Alfred Osborne. Rating 70 out of 100
11. BRAND POSITION
Not only thinking of the best ideas and talking
about it but also aggressively executing each
task with no hesitation or doubt.
KOREY K.O OSBORNE
Korey earned the nickname
K.O in middle school from his
competitive grit on the
basketball court & relentlessly
accomplishing any plan he set
out to do.
12. NETWORKING &
MARKETING
Industry Events & Organizations
ā¢ 2019 Sneaker Con Melbourne
ā£ August 17th 2019 Melbourne, Australia
ā¢ American Marketing Association (AMA)
ā£ Collegiate Membership | Orlando Chapter
ā¢ Magic Convention
ā£ August 12-14 2019 | Las Vegas, Nevada
Digital Marketing
ā¢ Primary Content: My primary content right now is on
instagram where a post daily activities during the day that I do
like ļ¬tness, fashion, reading fashion blogs along with live
concert events you might not know of.
ā¢ Primary Tools: Instagram, Twitter, Linkedin - promote myself
as a brand promoter; LinkedIn - network with marketing
professionals and promote fashion blogs I enjoyed reading.
ā¢ Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase fashion & event marketing
knowledge
13. PROFESSIONAL DEVELOPMENT
Mentor
ā¢ Seeking senior-level marketing pro with at least 10 yrs
of experience in the fashion or branding industry; family
man that upholds Christian values and has failed a few
times to advise me on what to look out for, Jan. 2020
Formal Education
ā¢ Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
ā¢ Set up a professional website.
ā¢ Promote myself on all social media platforms.
ā¢ Create new marketing strategies not discovered.
ā¢ Put together social events quarterly
Soft Skills
ā¢ Writing Formal Business Letters & Emails
ā¢ Business Writing Principles
ā¢ Join local Marketing Association Club and regularly
attend monthly events.
ā¢ Go to Magic Convention every year and ļ¬nd new
brands to promote that have just hit the sales ļ¬oor.
14. Korey Osborne
You know how hard it is to get a brand off the
ļ¬oor just for it to sometimes wither away and
be forgotten making all your hard work eventually
being buried in the sand. Well since data is king Iām
the guy whole will roll up his sleeves and spend long hours ļ¬nding where
the brand stopped connecting with its audience and recreate a better
improved brand while still keeping its original font and values. I know how to
make something cool again relevant again and loved again. Even though its
not relevant now it was still prominent in someones childhood lets help them
remember that.
ā
15. REFERENCES
Robinson, R. (2019). Renee Robinson LinkedIn Proļ¬le.
Retrieved July 28th 2019, from https://www.linkedin.com/in/
areneerobinson/
Cooper, Anais. (2019). Anais Cooper LinkedIn Proļ¬le.
Retrieved July 28th 2019, https://www.linkedin.com/in/
cooperanaiss/
mymission.lamission.edu (2019). Nike Demographics for:
Demographic and Psychographics .Retrieved July 28th, 2019,
https://mymission.lamission.edu/userdata/schonfd/docs/
Assignments/Nike%20Segmentation%20and%20Targeting.pdf
Dickson, L. (2019). Lucian Dickson Nike Community Marketing
Manager. Retrieved July 28th , from
https://www.linkedin.com/in/lucian-dickson-0a316a26/
Prendergast, L. (2019). VP of Sales Yeezy Laura Prendergast
Retrieved July 28th 2019, from
https://www.linkedin.com/in/laura-prendergast-0282841/
Networking. (2019).
Magic Convention -. Magic Convention dates Retrieved July
28th, 2019, from https://www.ubmfashion.com/shows/magic
Sneaker Con- Sneaker con Melbourne dates Retrieved July
28th 2019 from
https://sneakercon.com/
