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Good News or Bad News?
@Borjaechevarria
Digital Editor-in-Chief
Univision
ISOJ 2016. Austin.
From TV to Facebook Live
#DemDebate
Univision video traffic
● Video traffic regardless of wether it comes fro our O7O or from our amplified
Total amplified ACTUAL Videos O&O
And the answer is...BAD NEWS
¿What do we do?
● Find balance between business objectives and
distributed content
● Foster Data Driven Culture
● Embrace ...
Gracias.
: )
@borjaechevarria
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Borja Echevarria

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ISOJ 2016

Published in: News & Politics
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Borja Echevarria

  1. 1. Good News or Bad News? @Borjaechevarria Digital Editor-in-Chief Univision ISOJ 2016. Austin.
  2. 2. From TV to Facebook Live
  3. 3. #DemDebate
  4. 4. Univision video traffic ● Video traffic regardless of wether it comes fro our O7O or from our amplified
  5. 5. Total amplified ACTUAL Videos O&O And the answer is...BAD NEWS
  6. 6. ¿What do we do? ● Find balance between business objectives and distributed content ● Foster Data Driven Culture ● Embrace Startup Mode/Beta Mode ● Adapt Video Content for different platforms ● Diversify skillset
  7. 7. Gracias. : ) @borjaechevarria

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