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Borja Echevarria

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Borja Echevarria

  1. 1. Good News or Bad News? @Borjaechevarria Digital Editor-in-Chief Univision ISOJ 2016. Austin.
  2. 2. From TV to Facebook Live
  3. 3. #DemDebate
  4. 4. Univision video traffic ● Video traffic regardless of wether it comes fro our O7O or from our amplified
  5. 5. Total amplified ACTUAL Videos O&O And the answer is...BAD NEWS
  6. 6. ¿What do we do? ● Find balance between business objectives and distributed content ● Foster Data Driven Culture ● Embrace Startup Mode/Beta Mode ● Adapt Video Content for different platforms ● Diversify skillset
  7. 7. Gracias. : ) @borjaechevarria

Editor's Notes

  • Dividir por verticales:

    News: Borja
    Hilda

    Digital Strategy
    Kevin
    Juan pablo
    Felipe

    Digital operations
    Edgar Martinez
    Julia Kim

    Entertmm
    Emilio Aliaga

    sports
    Juan Pablo Convers

    Anlytics
    Adrian Segovia
    Lisa Filipek


    Bolita para incluir el número de reportes de cada líder, directos e indirectos
  • Dividir por verticales:

    News: Borja
    Hilda

    Digital Strategy
    Kevin
    Juan pablo
    Felipe

    Digital operations
    Edgar Martinez
    Julia Kim

    Entertmm
    Emilio Aliaga

    sports
    Juan Pablo Convers

    Anlytics
    Adrian Segovia
    Lisa Filipek


    Bolita para incluir el número de reportes de cada líder, directos e indirectos

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