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Hermida ash

ISOJ 2010

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Hermida ash

  1. 1. + Wikifying the CBC Alfred Hermida, Assistant professor Amanda Ash, Graduate student UBC Graduate School of Journalism
  2. 2. + About the project  Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software  Partnership between media organization, journalism school and state funding agency  Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media
  3. 3. + The Canadian context  CBC as “a corporate Titanic on the verge of capsizing”  Raboy, 1996  Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web”  Beatty, 1998  Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance”  Silverstone, 2007  Online strategy to be “the most important and popular source of Canadian news, information and entertainment content”  Galipeau, 2006
  4. 4. + Why CBC Radio 3  Mandate to promote Canadian culture through emerging technologies to reach Canadians  Social and collaborative media features promoted on its existing website  Award-winning service described as the “virtual community for the nation’s independent culture”  Whyte, 2004  CBC Radio 3 “among the country’s best kept web-based secrets”  Belanger & Andreche, 2009
  5. 5. + The development of the Canadian Music Wiki
  6. 6. + Creating the wiki  Work at CBC in Vancouver with the Radio 3 web team  Investigate wiki software  Envision the design and collaborative features to include at launch  Develop outreach and community plan
  7. 7. + Wikidesign
  8. 8. + Discussion: Technology  Tap collective intelligence of the audience  Issues of resources/funding  CBC as the facilitator of content, rather than creator of content
  9. 9. + Discussion: Content/community  Balance openness with editorial checks and balances  Critical mass of contributors  Existing base of ‘power users’ of CBC Radio 3
  10. 10. + Discussion: Culture  Open and collaborative approach of CBC Radio 3  Mandate to support and promote Canadian culture  Music as a social experience
  11. 11. + Discussion: Economics  Funding innovation at time of cutbacks  Journalism schools as a catalyst for media innovation  Teaching hospital model of professional education
  12. 12. + Limitations  Wiki not yet launched  Canadian context  Personal bias
  13. 13. + Conclusion  Innovate at the edges  Minimise editorial risk  Minimise financial cost  Radio as an online collaborative experience
  14. 14. + Thank you @hermida – http://reportr.net @amandaash – http://theindiefiles.com

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