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lainformacion.com
USERS ROBOTS
PROFESSIONALS
Three different actors to
produce, rank and “read” the
audiovisual elements
Producers and spectators
the robots and algoritms
- Our systems monitor in real time
the activity of more than 1,500
sources (blogs, radio, websites,
social networks ...).
- Also organice more than 5,000
texts, videos and graphics that
introduce lainformación.com in our
system every day
- Analyze real-time trends in the
consumption of information from
readers.
- Personalized information on
thousands of topics organized
- The algoritms are designed in part
by journalists.
the newsroom
- A newsroom of 30 journalists
- Old and new professional profiles
- Mobile journalist, graphic artists,
video editors
- Digital natives with blogs and twitter
- Some of them are “brands”
- But above all, journalists
the newsroom
strong design
13
15
16
17
18
19
new narratives
time map vs. distance map
infographics
interactive narratives
with innovative panoramic
the readers
exquisite corpse
Cadaver exquisito
A collective literary experience in Facebook and Twitter
a media with “status”
HAPPY
Emotive communication isn´t frecuently in the newspapers
strong integrated social networks
each channel has is own lenguage
More that 100.000 followers in twitter
new devices
million unique users month
Nielsen panel and Google Analytics
0
1
2
3
4
Ago. Sep. Oct. Nov. Dic. Ene. Feb. Mar. Abr.
lainformacion.com

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AI-Powered Media Platform Generates Personalized Content

Editor's Notes

  1. La comunicación ha cambiado. En cada uno de sus pasos intervienen 3 actores. Así en la recopilación de material, su selección, su jerarquización, su publicación y emisión, así como en su consumo, nos encontramos con tres bloques de públicos que son, además, distribuidores y editores: profesionales, usuarios y máquinas. Si la web 2.0 fue la de los profesionales y en la 2.0 aprendimos que los usuarios eran otros actores importantes falta que añadamos a la ecuación las máquinas, de las que les sorprenderá la actual capacidad y, por supuesto, la futura.