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1
3 media
welcome to
lainformacion.com
USERS ROBOTS
PROFESSIONALS
Three different actors to
produce, rank and “read” the
audiovisual elements
Producers and spect...
the robots and algoritms
- Our systems monitor in real time
the activity of more than 1,500
sources (blogs, radio, websites,
social networks ...).
...
- Analyze real-time trends in the
consumption of information from
readers.
- Personalized information on
thousands of topi...
the newsroom
- A newsroom of 30 journalists
- Old and new professional profiles
- Mobile journalist, graphic artists,
video editors
- D...
strong design
13
15
16
17
18
19
new narratives
time map vs. distance map
infographics
interactive narratives
with innovative panoramic
the readers
exquisite corpse
Cadaver exquisito
A collective literary experience in Facebook and Twitter
a media with “status”
HAPPY
Emotive communication isn´t frecuently in the newspapers
strong integrated social networks
each channel has is own lenguage
More that 100.000 followers in twitter
new devices
million unique users month
Nielsen panel and Google Analytics
0
1
2
3
4
Ago. Sep. Oct. Nov. Dic. Ene. Feb. Mar. Abr.
lainformacion.com
Austin amy. Tascon.
Austin amy. Tascon.
Austin amy. Tascon.
Austin amy. Tascon.
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Austin amy. Tascon.

ISOJ 2010

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Austin amy. Tascon.

  1. 1. 1 3 media
  2. 2. welcome to lainformacion.com
  3. 3. USERS ROBOTS PROFESSIONALS Three different actors to produce, rank and “read” the audiovisual elements Producers and spectators
  4. 4. the robots and algoritms
  5. 5. - Our systems monitor in real time the activity of more than 1,500 sources (blogs, radio, websites, social networks ...). - Also organice more than 5,000 texts, videos and graphics that introduce lainformación.com in our system every day
  6. 6. - Analyze real-time trends in the consumption of information from readers. - Personalized information on thousands of topics organized - The algoritms are designed in part by journalists.
  7. 7. the newsroom
  8. 8. - A newsroom of 30 journalists - Old and new professional profiles - Mobile journalist, graphic artists, video editors - Digital natives with blogs and twitter - Some of them are “brands” - But above all, journalists the newsroom
  9. 9. strong design
  10. 10. 13
  11. 11. 15
  12. 12. 16
  13. 13. 17
  14. 14. 18
  15. 15. 19
  16. 16. new narratives
  17. 17. time map vs. distance map
  18. 18. infographics
  19. 19. interactive narratives
  20. 20. with innovative panoramic
  21. 21. the readers
  22. 22. exquisite corpse Cadaver exquisito A collective literary experience in Facebook and Twitter
  23. 23. a media with “status” HAPPY Emotive communication isn´t frecuently in the newspapers
  24. 24. strong integrated social networks
  25. 25. each channel has is own lenguage More that 100.000 followers in twitter
  26. 26. new devices
  27. 27. million unique users month Nielsen panel and Google Analytics 0 1 2 3 4 Ago. Sep. Oct. Nov. Dic. Ene. Feb. Mar. Abr.
  28. 28. lainformacion.com

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