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Andrei Dynko



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ISOJ 2016

Andrei Dynko

  1. 1. Belarus NN.BY Austin ISOJ 2016
  2. 2. Belarus – 9 mln people
  3. 3. This is our dictator Aliaksandr Lukashenka
  4. 4. This is Sviatlana Alexievich, our recent Nobel literature laureate
  5. 5. World of Tanks is a Belarusian gaming product
  6. 6. Viber is another product made in Belarus
  7. 7. NN.BY • turnover 320,000 US$ a year • 16 people working • 7 mln pageviews a month • 0,5 mln unique visitors a month • in a country of 9 mln people
  8. 8. Belarus online media top-4 in terms of number of pagewiews • One was built around a mailing service. That was before Google arrival • One was built around an online shopping catalogue. • One is hardline political opposition, operating from abroad. • NN.BY grew out of a printed paper.
  9. 9. 3 major groups of readers • Those who often come to the laptop version main page. • Those who often come to mobile version main page. • Those who live in their social networks and come to the web site occasionally. • The usability of the site main pages is still the major key to the success in the markets like Belarus . It’s a key to make people your regular readers. • Regular readers provide the bulk of the readers’ input. They are your own community. • If you build your community, you will be able to have volunteers.
  10. 10. In a harsh environment • be flexible • prioritize solutions to software, technical challenges • use the international donors’ support onto development • use the civic energy of people • think strategically, think future • but don’t overtake your readers