• turnover 320,000 US$ a year
• 16 people working
• 7 mln pageviews a month
• 0,5 mln unique visitors a month
• in a country of 9 mln people
Belarus online media top-4 in terms
of number of pagewiews
• One was built around a mailing service. That
was before Google arrival
• One was built around an online shopping
• One is hardline political opposition, operating
• NN.BY grew out of a printed paper.
3 major groups of readers
• Those who often come to the laptop version main
• Those who often come to mobile version main page.
• Those who live in their social networks and come to
the web site occasionally.
• The usability of the site main pages is still the major
key to the success in the markets like Belarus . It’s a key
to make people your regular readers.
• Regular readers provide the bulk of the readers’ input.
They are your own community.
• If you build your community, you will be able to have
In a harsh environment
• be flexible
• prioritize solutions to software, technical
• use the international donors’ support onto
• use the civic energy of people
• think strategically, think future
• but don’t overtake your readers