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Brady

ISOJ 2007

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Brady

  1. 1. Newsroom Structure at The Post Online Journalism Symposium / March 30, 2007
  2. 2. The Washington Post / washingtonpost.com • The print and web newsrooms remain separate, both organizationally and physically. – The CEO of Washingtonpost.Newsweek Interactive (WPNI), Caroline Little, reports to Don Graham, as does Bo Jones, the publisher of The Washington Post. – Washingtonpost.com’s newsroom is in Arlington, Va.; the print newsroom is in downtown D.C.
  3. 3. A History of Cross-Platform Communication at The Post • 1995: Absolutely none • 1996: Slightly more than none • 1997: “What the hell is Digital Ink?” • 1999: “You lost how much money last year?” • 2000: “See, the web was just a fad.” • 2001: 9/11 starts to change things • 2003: Continuous news desk formed • 2007: CND partially disbanded; web editor model introduced
  4. 4. Advantages • Web site has developed its own culture and DNA, and is freer to try new things because of independence. • The responsibility of building up our Web audience and revenue base lies with folks with long careers in Web journalism. • The responsibility for addressing print circulation and revenue issues lies with folks with long careers in print journalism.
  5. 5. Disadvantages • Communication between the newsrooms is complicated by being in different buildings. • Our independence sometimes leads to conflicting priorities and tension, i.e. comments on articles, home page play, etc. • Print newsroom staffers don’t always feel like they have a dog in the hunt, even though we’re all on the same team.
  6. 6. Thank You

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