A brief introduction to the BCU rebrand project launched on 13th March. The client joined us for a Skype call to answer questions and walk the student through the brief.

1. @CyprusKitchenSC
www.cypruskitchen.co
Cyprus Kitchen rebrand

5. Selection
If a design is selected, the winner will receive:
£300 cash
(£200 cash for their submission and a further £100 for further development based on
the clients feedback).
A high profile brand rolled out
A great portfolio piece
Lots and lots of Kudos!

6. About
“My passion stems from my Cypriot and
Armenian heritage and the social and family
gatherings which are always centred around
fantastic and epic meals. I started Cyprus
Kitchen in my London flat by running a handful
of successful supper clubs to paying guests in
2015. I wanted to expose the underrepresented
cuisine of Cyprus which although has links to
Greece is better and more accurately described
as eastern Mediterranean and middle eastern.
In 2016 I wanted to reach more people and I hit
the markets of London as a street food/festival
trader and private hire caterer.”

7. Aims and objectives
• To rebrand Cyprus Kitchen, giving it a more contemporary, appropriate
feel. Allowing it to feel like the more professional brand it has become.
• To build an air of mysticism and eastern promise that eludes to
attainable culinary luxury.
• The chosen branding application needs offer and suggest something
more than the name does - stopping it being pigeonholed as Greek.

8. Target audience
• Young Professionals
• Upwardly mobile
middle-classes aged
20-50.
• Mon-Fri at busy lunch
markets in central
London locations.
• Weekends middle
class families and
hipsters at farmer
type markets or very
well known London
food destination
markets.

9. Current brand perception
Street food stand selling posh Greek kebabs
Objective brand perception
- Not as Greek and far more varied.
- Cypriot cuisine is best described as Levantine - a region of the eastern mediterranean
where Asia minor, Europe and Africa have made their influences known. Similar dishes are
found in Egypt, Israel, the Lebanon and Persia as well as Greece.
- The food is deliciously tasty, healthy, fresh and diverse.
- The brand needs to be looked upon as high quality and fresh deli-type experience

10. Tone of voice
A playful character.
A seductive but fun tone. Nigella
Lawson meets…someone witty.

13. Deliverables
Brand assets
• Logo (including use for social)
• Colour palette
• Primary and secondary font for use on video and print materials
• Any other assets felt necessary
Brand application
• Market stand signage, through to suggested in store branding
• Attire for staff
• Website and social application
• Food Packaging

14. Next steps
Monday 13th Launch Brief
Full briefing and questions for client
Wednesday 29th Check in, 10am - 2pm
For all participating students to show work-in-progress and receive creative
direction
Thursday 6th April final submission strictly 4pm
Entrants are required to submit their entry by 4pm via email to Kingsley.
The entrants will be filtered and the best selections passed to the client to review
the submissions.
Monday 24th announcement
If a design is selected, the student will be announced
and introduced to Nick to progress the project.