This document provides an assignment brief for a Critical Approaches to Creative Media unit. It outlines three tasks for the learner to complete to assess their understanding of how media audiences respond to media products. The learner must describe audience responses with some appropriate terminology for P3, explain audience responses with detailed examples and generally correct terminology for M3, and comprehensively explain how producers define audiences with clear examples and consistently correct terminology for D3. Evidence for completing the tasks can be found at provided blog links. The learner signs that the submitted work is their own.

1. Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media Production - Unit 6 – Critical Approaches To Creative Media
Learner name Assessor name
Kieran Jackson Paul Rossington
Date issued Hand in deadline Submitted on
14/10/2016 25/11/2016 25/11/16
Assignment title PR2: Audience Responses
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to:
Task no. Evidence
P3
describe how media audiences respond to media products with
some appropriate use of subject terminology Task 1 – Audience theory explained
http://kieranjackson7865.bl
ogspot.co.uk/
M3
explain how media audiences respond to media products with
reference to detailed illustrative examples and with generally
correct use of subject terminology
Task 2 Fight Club Synopsis
http://kieranjackson7865.bl
ogspot.co.uk/
Task 3: BBFC Case Study analysed
D3
comprehensively explain how media producers define
audiences with elucidated examples and consistently using
subject terminology correctly
Task 4–Survey report with
application of audience theory
http://kieranjackson7865.bl
ogspot.co.uk/
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: Kieran Jackson Date: 25/11/16