This assignment brief outlines the tasks and criteria for Stephen Buckley's PR2: Audience Responses assignment. It includes four tasks analyzing how media audiences respond to products using audience theory, a synopsis of Fight Club with examples, a case study of the BBFC, and a survey report applying audience theory. Stephen must describe audience responses and theory for Task 1, explain audience responses with examples for Tasks 2 and 3, and comprehensively explain how producers define audiences for Task 4. He declares the work as his own and understands plagiarism policies.

1. Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media Production - Unit 6 – Critical Approaches To Creative Media
Learner name Assessor name
Stephen Buckley Paul Rossington
Date issued Hand in deadline Submitted on
14/10/2016 25/11/2016 22/11/16
Assignment title PR2: Audience Responses
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to:
Task no. Evidence
P3
describe how media audiences respond to media products with
some appropriate use of subject terminology Task 1 – Audience theory explained
http://ste-unit-6-
pr1.blogspot.co.uk/2016/11
/pr2-audience-theory-and-
debates.html
M3
explain how media audiences respond to media products with
reference to detailed illustrative examples and with generally
correct use of subject terminology
Task 2 Fight Club Synopsis
http://ste-unit-6-
pr1.blogspot.co.uk/2016/11
/pr2-audience-theory-and-
debates.html
Task 3: BBFC Case Study analysed
http://ste-unit-6-
pr1.blogspot.co.uk/2016/11
/pr2-audience-theory-and-
debates.html
D3
comprehensively explain how media producers define
audiences with elucidated examples and consistently using
subject terminology correctly
Task 4–Survey report with
application of audience theory
http://ste-unit-6-
pr1.blogspot.co.uk/2016/11
/pr2-audience-theory-and-
debates.html
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: S.Buckley Date: 22/11/16