New trends in horeca - door Michael Wieler

1. CROSS INFLUENCE:
SHOPPEN MET EEN STREEPJE CULTUUR EN
TOERISME
New Trends in the Horeca Sector – Michael
Wieler

2. HO/RE/CA
‘A powerful tool that defines any public space

3. THE CANARY
‘A reflection of the society it
serves…’

4. SOCIETAL INFLUENCE
Global = Mega trends
National / local = Micro trends
Individual = Nano trends
‘Trends serve society or die
quickly…’

5. MEGA TRENDS = GLOBAL
 DEMOGRAPHICS
 POLITICS
 SCIENCE & TECH
 ECONOMICS
 SOCIAL & CULTURAL
 ENVIRONMENTAL
‘Reactions to global
events…’

6. SOMEBODY CALL 9-1-1
‘Society was

7. 2008 RECESSION
‘Society was

8. MICRO TRENDS -
NATIONAL
 DEMOGRAPHICS
 POLITICS
 SCIENCE & TECH
 ECONOMICS
 SOCIAL & CULTURAL
 ENVIRONMENTAL

9. SMOKING BAN

10. INNER CITY ACCESS

11. NANO TRENDS -
INDIVIDUAL

12. INDUSTRY BUZZ WORDS

13. NEW VOCABULARY

14. THE SHARING ECONOMY
‘Society takes power through

15. DIGITAL GENERATION
 COMMUNITIES
 WEARABLES
 HOME INTEGRATION
 ENHANCEMENT

16. APPLIED TECHNOLOGY

17. KNOWLEDGEABLE
CONSUMER
 CURIOUS
 INFORMED
 CONSIOUS
 SERIOUS

18. NEW VALUES
 TRADITIONAL
 RENEWABLE
 QUALITY
 RESPECTFUL
 SEASONAL
 REGIONAL
 HEALTHY

19. FUNCTIONALITY

20. MINIMALISM

21. SMALL FOOTPRINTS

22. EXPERIENCE ECONOMY
 REJECT MATERIAL
 QUALITY OVER QUANTITY
 LESS IS MORE

23. POP UP HORECA

25. NEW COMMUNITIES
 LIKE MINDED
 INTERNATIONAL
 CONNECTED
 OPEN
 GROW TOGETHER

26. MONO PRODUCT
 CRAFT BEER
 CIDER
 BITTERS
 TEA
 CHOCOLATE

27. VOORUIT NAAR VROEGER
 NOSTALGIA
 TRADITIONAL
 CLASSIC
 SEASONAL
 REGIONAL

28. TRANSPLANTED SOUL

29. NEW RETRO?

30. NEW COMBINATIONS
 COOK WITH GIN
 COOK WITH IBM
 SMOKING EEL ROBATA
 BOUTIQUE BUTCHERS
 TRAVELING CHEFS

31. DARING MIXES

32. THE NEW HORECA

33. THANK YOU
MICHAEL WIELER – HORECA
DEVELOPMENT ©