Link-link MATERI Training _"Marketing & NEGOTIATION SKILLS" for Sales & Marketing Staff
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Sales & Marketing Staff
Marketing & NEGOTIATION SKILL
KASIR
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SUBSCRIBE, LIKE & Share
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KANAIDI, SE., M.Si., cSAP
• adalah seorang praktisi bisnis yang berpengalaman
kerja 30-an tahun di salah satu Perusahaan BUMN.
• Dosen Favorite di beberapa Perguruan Tinggi.
Sangat memotivasi, berjiwa muda & humoris.
• Pengarang / Penulis beberapa buku yang telah
diterbitkan, di bidang Advertising, e-Marketing, juga
Buku Koperasi & UMKM, dan Buku Kewirausahaan.
• Seorang Blogger yang rajin mengelola sedemikian
banyak Blog dan web komersial, yang menghasilkan
passive income yang cukup spektakuler.
• Seorang yang Certified di Bidang Enterprise Resources
Planning (ERP) & System, Aplications, and Product in
Data Processing (SAP).
• Beliau hampir ratusan kali sukses sebagai Trainer dan
Pemateri / Narasumber/ Instruktur di beberapa kegiatan
Training dan Workshop/Seminar di berbagai Perusahaan
di Indonesia.
• Terlebih lagi, beliau adalah seorang konsultan dan
peneliti marketing yang berdedikasi dengan sedemikian
banyak karya ilmiah yang beliau hasilkan & publikasikan.
HP. 08122353284 WA.087758711905
e-mail: kanaidi63@gmail.com
Pemateri / NARASUMBER
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• Apapun bisnis yang sedang dijalankan,
rekanan usaha (vendor/supplier) memegang
peranan yang besar dalam kesuksesan bisnis
kita.
• Praktek manajemen vendor yang tepat dalam
bisnis diperlukan untuk membangun
hubungan yang kuat dengan rekanan dan ini
akan memperkuat kinerja perusahaan kita di
pasar.
DESKRIPSI TRAINING (Durasi 2 hari)
DESKRIPSI PELATIHAN (Durasi: 2 hari)
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Introduction …
• Pemahaman akan siapa konsumen perusahaan, trend
produk yang dibutuhkan konsumen saat ini,
bagaimana pola penetapan harga yang tepat,
bagaimana system distribusi dan penempatan produk
yang sesuai dengan keinginan dan kebutuhan
konsumen, serta strategi promosi yang bagaimana
yang bisa efektif.
• Ini la hal-hal menjadi driven, yang perlu mendapat
perhatian oleh para pimpinan dan karyawan di bidang
selling dan marketing.
• Terlebih lagi saat ini aktivitas selling dan marketing
sedang mengahadapi kondisi perubahan segmen dan
perubahan perilaku pembelian konsumen di era
digital-revolusi industri 4.0, dimana perusahaan tidak
bisa terlepas dari pemanfaatan kemajuan teknologi
digital.
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Introduction …
• Begitu juga dengan adanya persaingan yang
semakin ketat antar perusahaan, kesemuanya
berakhir pada pemikiran bagaimana agar produk
yang dihasilkan dapat terjual dengan baik dan
menghasilkan keuntungan bagi perusahaan.
• Tidak juga bisa lepas dari pertimbangan agar
terjadinya nilai tambah atas produk yang akan
memberikan kepuasan bagi konsumen dan
loyalitas pelanggan, yang merupakan tambang
emas jangka panjang bagi perusahaan.
• Oleh karena itu, diperlukan adanya kemahiran
karyawan dalam Bargaining dan Negosiasi.
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Introduction …
• Negosiasi adalah salah satu keterampilan komunikasi
yang bisa dipelajari dan dilatihkan bagi para pimpinan
dan karyawan perusahaan yang kesehariannya
bergerak di bidang selling dan marketing, mengingat
dalam proses negosiasi terdapat aktivitas menyatakan
pesan dan melakukan pendekatan secara khusus
kepada pihak lain untuk mencapai tujuan tertentu.
• Berbagai gaya, trik dan keterampilan unik perlu
dikuasai oleh negosiator dalam melakukan negosiasi.
• Seorang negosiator harus memiliki pengetahuan,
keterampilan & daya intuitif yang mupuni untuk handal
dalam melakukan proses negosiasi dengan calon
konsumen.
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Introduction …
• Melalui berbagai kemampuan negosiasi tersebut
diharapkan akan menghasilkan keputusan dan
persetujuan bersama antara semua pihak yang
terlibat dalam proses negosiasi, atau
mendapatkan jalan keluar untuk penyelesaian
masalah, termasuk pemenuhan keinginan yang
sedang dihadapi oleh pihak-pihak yang terlibat
dalam proses negosiasi, dan mencari serta
menemukan solusi terbaik dengan hasil akhir
berupa “Win-Win Solution”.
• Kesemuanya ini akan diulas secara mendalam
pada pelatihan ini.
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.
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Agar peserta dapat memahami secara komprehensif
materi yang diberikan, maka digunakan beberapa
aspek metodologi pembelajaran, antara lain :
• Penyajian/penyampaian materi secara online,
dengan dukungan aplikasi & multimedia,
• Simulation & role-play,
• Mendiskusikan dan mengevaluasi permasalahan
dengan model case discussion,
• Evaluasi pada akhir pelatihan mencakup
kedalaman materi training, manfaat & efektifitas
training, serta rekomendasi dari peserta.
METODE PELATIHAN
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MATERI Training
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Link-link MATERI
TRAINING
…click di …
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Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/effecti
ve-communication-skills-materi-training-
leadership-for-manager-supervisor
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Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/strate
gi-bersaing-competitive-analysis-materi-
training-marketing-building-sales-planning
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Strategi Optimasi
Marketing Mix
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/strate
gi-optimasi-marketing-mixdalam-project-
feasibility-study
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Konsep Kepuasan Konsumen
dan Nilai Pelanggan
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/konse
p-kepuasan-konsumen-dan-customer-value-
training-marketing-negotiation-skill
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“Customer Loyalty”
Concept
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/4-customer-loyalty-concept-
materi-seminar-service-excellence-jasa-pendidikan
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Penetapan Segmentasi dan
Target Pasar
Training
Link MATERI … click di …
https://www2.slideshare.net/KenKanaidi/pene
tapan-segmentasi-dan-target-pasar-materi-
training
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Memahami Perilaku
Pembelian Konsumen
https://www.slideshare.net/KenKanaidi/memahami-perilaku-
pembelian-konsumen-di-era-digital-40
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
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Change in Customer Behavior &
Memahami Harapan Konsumen
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
https://www.slideshare.net/KenKanaidi/change-in-customer-behavior-
memahami-harapan-pelanggan-training-marketing-research
Link MATERI … click di …
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Upaya Inovatif Promosi Produk
& Pemilihan Media Promosi
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
https://www2.slideshare.net/KenKanaidi/pro
motional-mix-dan-pemilihan-media-promosi-
asuransi
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Tools of Digital Media
Marketing & Promosi
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/tools-
of-digital-media-di-era-revolusi-industri-40-
training-effective-pr-protokoler
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https://www.slideshare.net/KenKanaidi/konse
p-tujuan-manfaat-negosiasi-materi-training-
negotiation-skills
Link MATERI … click di …
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Tahapan NEGOSIASI
Tahapan Negosiasi
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/tahap
an-dalam-negosiasi-materi-training-
negotiation-skills
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https://www.slideshare.net/KenKanaidi/gaya-
negosiasi-materi-training-negotiation-skills
Gaya NEGOSIASI
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
https://www.slideshare.net/KenKanaidi/gaya-
negosiasi-training-marketing-negotiation-skill
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Resolving Conflicts
https://www.slideshare.net/KenKanaidi/resolving-conflict-
techniquemateri-training-power-of-leadership
BARGAINING & NEGOTIATION SKILL - Training
for Sales & Marketing Staff
Link MATERI … click di …
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Sales & Marketing Staff
Emotional Quotient & Team Work
KASIR
https://www.slideshare.net/KenKanaidi/emoti
onal-quotient-dan-team-work-kasir
BARGAINING & NEGOTIATION SKILL - Training
Link MATERI … click di …
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MATERI LENGKAP (DETAIL) nya:
• Untuk LENGKAPnya penjelasan semua
MATERI … Ikuti TRAINING yang kami
selenggarakan.
• Silabus Lengkapnya ...click di ....
https://www.slideshare.net/KenKanaidi/2022-
silabus-training-effective-bargaining-negotiating-
skill-for-sales-team-and-marketing-staff
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Pelatihan Terkait SEBELUMNYA
ini ni …
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Bersama Karyawan PT. International Prima Coal - Kaltim
Link-link MATERI Training
NEGOTIATION SKILL
For PROCUREMENT
PELAKSANAAN
Training Online,
22-23 April 2021
https://www.slideshare.net/KenKanaidi/pelaksanaan-
linklink-materi-training-negotiation-skills-for-procurement
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https://www.slideshare.net/KenKanaidi/pelatihan-
organization-development-od-presentation-
negotiation-skills-pt-pelindo-iv-makasar
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Online Training, 10 April 2021
PELAKSANAAN TRAINING
MARKETING & SALES PLANNING
di Era Digital 4.0
https://www.slideshare.net/KenKanaidi/pelaksanaan-
linklink-materi-training-marketing-sales-planning-di-era-
digital-40
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https://www.youtube.com/watch?v=QMf8rUD
YnT0
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https://www.slideshare.net/KenKanaidi/pelaksanaan-linklink-materi-
training-marketing-management-building-sales-planning
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https://www.slideshare.net/KenKanaidi/training-strategi-marketing-
perbankan-di-era-digital
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https://www.slideshare.net/KenKanaidi/pelaksanaan-linklink-
materi-workshop-strategi-bank-menghadapi-fintech-era-digital-40-
199669962
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Pelaksanaan Training
MARKETING RESEARCH
MARKET RESEARCH Process
Bagi Karyawan PT. EPIK PROPERTI INDONESIA
Online, 05-06 Agustus 2021
PELAKSANAAN
Training Online
Indonesia
https://www.slideshare.net/KenKanaidi/pelaksanaan-linklink-
materi-pelatihan-marketing-research-249936944
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https://www.slideshare.net/KenKanaidi/pelaksanaan-linklink-materi-
training-customer-satisfaction-survey-survei-kepuasan-pelanggan-
246086784
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Pelaksanaan Training
Dynamic MARKETING INTELLIGENCE
bagi para Karyawan
Angkasa Pura 2 & PT. Perusahaan Gas Negara (Jakarta)
di Hotel Golden Flower-Bandung, 13-15 Desember 2016
https://www2.slideshare.net/KenKanaidi/pelaksanaan-dynamic-
marketing-intelligence-training
https://www2.slideshare.net/KenKanaidi/ringkasan-materi-
pelatihan-marketing-intelligence?qid=5bde0ec7-2563-4327-
9ade-750bb60ba705&v=&b=&from_search=1
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http://www.slideshare.net/KenKanaidi/kanaidi-se-msi-csap-menjadi-pemateri-
pelatihan-marketing-intelligence-intelligence-bagi-para-pengusaha-kramik-hias-di-
plered-purwakarta
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https://www.slideshare.net/KenKanaidi/pelaks
anaan-link-link-materi-training-the-4dx-the-4-
disciplines-of-execution
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https://www.youtube.com/watch?v=p38xAdWnvrE
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https://www.slideshare.net/KenKanaidi/tarining-linklink-materi-training-service-
excellence-motivation-bagi-para-dosen-polmed
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https://www.slideshare.net/KenKanaidi/inhouse-training-
service-excellence-motivation-teamwork-building-
jasa-perhotelan-wisma-1305
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https://www.slideshare.net/KenKanaidi/workshop-training-
peluang-tantangan-hubungan-industrial-di-era-revolusi-industri-40
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https://www.slideshare.net/KenKanaidi/workshop-training-peluang-tantangan-
hubungan-industrial-di-era-revolusi-industri-40
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https://www.slideshare.net/KenKanaidi/training-peluang-dan-tantangan-bisnis-
hubungan-industrial-di-era-revolusi-industri-40
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Effectiveness of
DIGITAL MARKETING
PELAKSANAAN
Bagi Para Karyawan Bank Lampung
Di Hotel Neo+ Jakarta, 04-05 November 2021
Training:
DIGITAL MARKETING STRATEGY – Perbankan 4.0 Training
https://www.slideshare.net/KenKanaidi/pelaks
anaan-linklink-materi-training-digital-
marketing-strategyberdiklatbank-lampung
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https://www.slideshare.net/KenKanaidi/inhou
se-training-effective-digital-marketing-bagi-
para-karyawan-pt-kpbn-jakarta
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https://www.slideshare.net/KenKanaidi/training-link-materi-training-effectivennes-of-digi
marketing-pemanfaatan-media-promosi-produk-yang-cerdas
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MATERI LENGKAP (DETAIL) nya:
• Untuk LENGKAPnya penjelasan semua
MATERI … Ikuti TRAINING yang kami
selenggarakan.
• Silabus Lengkapnya ...click di ....
https://www.slideshare.net/KenKanaidi/2022-
silabus-training-effective-bargaining-negotiating-
skill-for-sales-team-and-marketing-staff
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SUBSCRIBE, LIKE & Share
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www.slideshare.net/kenkanaidi
www.ken-spektakuler.blogspot.com
e-mail: kanaidi63@gmail.com
Fax. 022-4267749 HP. 0812 2353 284
WA. 0877 5871 1905
Pemateri Training
https://www.antawijaya.com/