Executive Education Program for Professionals in Sales , Marketing , Strategy , Digital media

1. TALENT DEVELOPMENT
SOLUTIONS
FOR
SALES & MARKETING
PROFESSIONALS
Sept 2009

2. If you’re in the controlling position of a team or a
business, you need to be infinitely adaptable.
Your people need to know you’re steering the ship in
the right direction whatever the circumstances.
As your business grows, changes and develops, you have
to follow a similar path for your self.
Unlearning , Learning and growing at the speed your
business environment demands, & set high standards
The quality of a leader is reflected in the standards they set for
themselves. - Ray Kroc, Founder of McDonald's

3. Executive Education is a real benefit whether you’ve been in
the job for 30 days or 30 years.
Not only are the challenges you face always changing, but
also the ways in which you choose to face them.
With change in scenarios , comes a new management
concept on the horizon, and keeping up to date with them
allows you the flexibility that is essential to success.
“Give me six hours to chop down a tree and I will spend the first four
sharpening the axe.”- Abraham Lincoln (1809 – 1865)
American President

4. Back2Campus Learning brings to you high
quality programs for the Sales & Marketing
Professionals
The Programs are best in its class with an aim to
equip you with latest tools, techniques & strategy.
Arm your self with right skills acquired by high
quality management education
“Study as if you were going to live forever :-Maria Mitchell (1818 –
1889) American Astronomer

5. PROGRAMS
1.Advanced Program in Strategic Management
- IIM Calcutta
Success is combination of right strategy & hard work
2.Certification Program In Digital Marketing - IDM UK
If the medium is digital, the marketer can’t afford
to be in print world
3.Advanced Program in Sales & Marketing
– IIM Calcutta
People who are in the front need to sharpen their
skills more often

6. Advanced Program in Strategic Management
-IIM Calcutta

7. Advanced Program in Strategic Management
-IIM Calcutta
Who should attend?
• Managers in organizations who are currently in roles that
require them to handle strategic issues
• Senior & middle level managers and profit centre heads
• Professionals in Corporate Planning
• Sales & Marketing Professionals
• M& A Professionals
• Head of Departments

8. Advanced Program in Strategic Management
-IIM Calcutta
Why This Program ?
• To develop the strategic thinking & vision
• Learn the core aspect of strategic management
• Have your questions answered from the best professors
• Network with professionals & get the peer learning
• Learn while you work, evening classes in your city
• Comes from the great business school
• Certificate from IIM Calcutta

9. Advanced Program in Strategic Management
-IIM Calcutta
Program Contents
• Strategic Thinking: Simulating wars
• Institutions and Power
• Institutional innovation and business development with
non-linear profits
• Understanding competition
• Strategic challenge in new marketing approaches:
Customization, individuated business solutions and the
new consumer sovereignty
• Electronic marketplaces, auctions, intermediation,
commodity exchanges and trading platforms

10. Advanced Program in Strategic Management
-IIM Calcutta
Program Contents
• Property Rights and strategies in knowledge businesses:
Regulation, law and strategy
• Understanding evolving financial and risk markets
• Strategizing in a network: Exploring modes of
cooperation
• Exposure to analytical tools for network analysis and
visualization
• Merger and Acquisitions
• Exposure to system thinking and tools of system dynamic
analysis
• Leadership and Transformation

11. Advanced Program in Strategic Management
-IIM Calcutta
Program Directors :Prof. Biswatosh Saha & Prof. Suhsil Khanna
Duration : 6 Months
Eligibility : Graduation and/or Post Graduation in any discipline with 50%
marks (Aggregate)
Schedule : 3 hrs on Friday:1830 Hrs & 4+3 days of Campus Visits
Pedagogy : Lectures ,Extensive Case Studies, Live Corporate Examples,
General Discussions in the Class
Certificate : Certificate of Participation from IIM Calcutta upon Completion
Program Fees : Rs.85,000 + 2,500 per day for Campus Visit

12. Certificate in Digital Marketing
- Institute of Direct Marketing (IDM) UK

13. IDM Certificate in Digital Marketing
-IDM UK
Who should attend?
• Marketers who are actively involved in the operational
aspects of planning and managing digital or multi-
channel marketing campaigns using Digital Media
• IT & Telecom Professionals in the technology side
Involved in implementing digital marketing projects

14. IDM Certificate in Digital Marketing
-IDM UK
Why Enroll ?
• Get the a structured formal education on the subject
• Internationally recognized Certification
• Get equipped with knowledge of digital media
• Understand how it is different from traditional medium
• Study while you work, an online program
• A dedicated tutor assigned for each student
• 2 days Face to face workshop in Mumbai, India

15. IDM Certificate in Digital Marketing
-IDM UK
Program Modules
1: The digital marketing landscape
2: Search marketing
3: Email marketing
4: Display advertising
5: Affiliate marketing
6: Online PR
7: Emerging digital media
8: Understanding the digital customer

16. IDM Certificate in Digital Marketing
-IDM UK
Program Modules
9: Planning and integrating digital campaigns
10: Data management and database applications
11: Principles of website design: customer experience
and usability
12: Planning and managing website development
13: Producing great digital creative
14: Regulation, permission and codes of practice
15: Optimising your digital marketing

17. IDM Certificate in Digital Marketing
-IDM UK
About the Institute
• The Institute of Direct Marketing is Europe's leading body for the
professional development of direct, data and digital marketing
• Is the leading internationally recognised body for the professional
development of direct, data and digital marketing
• It sets standards and promotes marketing excellence by providing
comprehensive professional development and training, education,
qualifications and information services
• Awarded Institute status by the UK Department of Trade and Industry in
1993
• The IDM is at the leading edge of one-to-one marketing and is dedicated to
keeping the marketing profession abreast of new technology, the new media
and the latest business practice
• The IDM has till date:
• Trained more than 45,000 marketers on open courses and more than
10,000 through in-company programs across 28 countries
• Tutored more than 8,000 through our professional qualifications
• Welcomed more than 15,000 marketers to their events and
conferences www.theidm.com

18. IDM Certificate in Digital Marketing
-IDM UK
Duration : 1 Year followed by Certification Exam
Pedagogy : Online Study , Assessment & Personal
Tutor from IDM UK + 2 days of Workshop in Mumbai
Certificate : Certification from IDM UK
Program Fees : Rs.95,000 > Special Indian Price
+ Lodging & Boarding Charges in Mumbai

19. Advanced Program in Sales & Marketing
-IIM Calcutta

20. Advanced Program in Sales & Marketing
-IIM Calcutta
Who should attend?
• Mid- to senior-level marketing & sales managers seeking to
enhance their skills through a structured approach
• Recently appointed marketing & Sales professionals with a
career in the sales/marketing function.
• Managers in any functional area who need to develop a
proficiency in marketing & sales
• Professionals who are likely to grow in to manager level soon

21. Advanced Program in Strategic Management
-IIM Calcutta
Why This Program ?
• To get formal education in sales & marketing
• Learn new concepts
• To develop knowledge and competence for effective market
planning and execution
• Appreciate the organizational context of marketing decision
making and issues thereof
• Have your questions answered from the best professors
• Network with professionals & get the peer learning
• Learn while you work, week end classes in your city
• Certificate from IIM Calcutta

22. Advanced Program in Strategic Management
-IIM Calcutta
Program Contents
Foundation Courses
• Marketing Management
• Consumer Behavior
• Quantitative Methods for Marketing Decisions
• Financial Acumen for Sales and Marketing

23. Advanced Program in Strategic Management
-IIM Calcutta
Program Contents
Advanced Courses
• Sales and Distribution Management
• Customer Relationship Management
• Strategic Brand Management
• Strategic Aspects of Marketing
• B2B Marketing
• Organizational and People Issues in Marketing
• Product Management

24. Advanced Program in Strategic Management
-IIM Calcutta
Program Directors :Professor Prashant Mishra
Duration : 12 Months
Eligibility : Graduation and/or Post Graduation in any discipline with 50%
marks (Aggregate) . Minimum for 5 years of work exp
Schedule : 3 hrs on Sunday :1830 Hrs & 3 days of Campus Visits
Pedagogy : Lectures ,Extensive Case Studies, Live Corporate Examples,
General Discussions in the Class
Certificate : Certificate of Participation from IIM Calcutta upon Completion
Program Fees : Rs.148,000 + 4,000 per day for Campus Visit
Pay in Installments Or Avail a Bank Loan

25. OUR MISSION
To facilitate the career development of
working professionals at all levels through
quality education programs
AND
Bring in the right programs
To bridge the skill & talent gaps in the
Industry
Education is not the filling of a bucket, but the lighting of a fire.
-- W. B.Yeats

26. CONTACT US FOR
ADMISSIONS
AND
CORPORATE PRESENTATIONS
E: back2campus@cloud9india.com
T : + 91.11.2953 5182
M: + 91.98108 62192
All Programs from IIM Calcutta Available on Distributed Learning Platform at 17
locations in India

27. Thank You !
Abhinav Saral
Principal Consultant
.