2. -Goal: To gain an understanding of the concept of Mastery, and how to
utilize it in order to develop my own Mastery journey.
-Strategy: Read and discuss Robert Greene’s Mastery. Apply the lessons
from the book to my own journey.
-Goal: To learn research skills at the graduate level that will be utilized
throughout the graduate program.
-Strategy: Read, study, and practice research and writing skills provided
by Full Sail (https://online.fullsail.edu/class_sections/10457/modules/
39063/activities/285059)
-Goal: Study the mastery journeys of other Masters of their field and
apply them to my own.
-Strategy: Take note of Robert Greene’s examples throughout the
chapters and see how my own journey relates or differs from theirs.
MDL510
MASTERY: PERSONAL DEVELOPMENT
AND LEADERSHIP
3. MDM 525
DEFINING CLIENT NEEDS
-Goal: To learn how to understand and define the different types of
industries of potential clients in order to enhance their brand.
-Strategy: Study the steps that need to be taken in order to properly
research and understand a client’s industry (https://www.lynda.com/
Illustrator-tutorials/Understanding-your-clients-needs/
115427/126827-4.html)
-Goal: Explore different strategies for developing effective media
campaigns through research.
-Strategy: Keep up to date with the latest trends in marketing and media
campaigns
-Goal: Learn how to work with all kinds of of clients by understanding and
collaborating with their needs.
-Strategy: Brush up on business communication skills.
4. MDM 530
BRAND DEVELOPMENT
-Goal: Understand a brand and how to research, analyze, and promote its
values.
-Strategy: Research other successful media campaigns that speak to its
brand.
-Goal: Learn how to utilize marketing tools to apply it to brand
development.
-Strategy: Lynda.com tutorials on marketing, since its not something im
very familiar with (https://www.lynda.com/Marketing-tutorials/Brand-
Marketing-Integration/432562-2.html?org=fullsail.edu)
-Goal: Learn how to use software necessary to create these projects,
-Strategy: I will do Lynda tutorials on the Adobe Creative Suite, but
especially Illustrator and After Effects since those are not my strength
according to the SWOT analysis done in week 3 of Mastery.
5. MDM 555
EFFECTIVE COPYWRITING
-Goal: Learn how to write persuasively for advertising, corporate
communications, and presentations.
-Strategy: Participate in Lynda tutorial on Writing marketing copy (https://
www.lynda.com/Business-Online-Marketing-tutorials/Writing-Marketing-Copy/
149250-2.html?org=fullsail.edu)
-Goal: To polish my writing skills in order to contribute to the power of my
designs.
-Strategy: Take good notes during this course and continually practice
copywriting techniques.
-Goal: Explore challenges that come along with copywriting for clients.
-Strategy: Review tips using Full Sail Library. This article is titled Here's what to
do when your client and you are not on the same page (http://
search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?
direct=true&db=a9h&AN=45036213&site=ehost-live)
6. MDM 565
DESIGN RESEARCH
-Goal: To learn how to apply critical thinking and research in order to
create successful designs.
-Strategy: Review case studies and other works through the Full Sail
library.
-Goal: Learn how to make well informed design decisions.
-Strategy: There is a great tutorial on Lynda about design decisions
https://www.lynda.com/InDesign-tutorials/Making-design-decisions/
171050/189592-4.html
-Goal: Learn how to successfully translate ideas into visual media.
-Strategy: Practice designing my own personal ideas and evaluating how
well my ideas translate to the design.
7. MDM 570
ORGANIZATIONAL STRUCTURES
-Goal: Learn how to evaluate and organize information I have researched.
-Strategy: Participate in Lynda tutorial on organizing research https://
www.lynda.com/Education-Student-Tools-tutorials/Overview-paths-
organize-research/158319/183902-4.html
-Goal: Learn how to work in a group environment.
-Strategy: Work with students and take constructive criticism which will
be vital to my success in the field.
-Goal: Learn the processes and workflow that is consistent with
professional practice.
-Strategy: Take effective notes and conduct proper research that will
allow me to be successful throughout the program.
8. MDM 615
DESIGN STRATEGIES
AND MOTIVATION
-Goal: Learn how to improve upon concepts and knowledge developed in
previous courses
-Strategy: Take a look back at old work to see how it could be improved
or worked on.
-Goal: Work on visualizing concepts and ideas
-Strategy: Conduct my own practice work with scenarios and examples I
find online.
-Goal: Explore different design options and how to apply them.
-Strategy: I found a great article on EBSCOhost about design strategies
and graphic tools featuring Peter Eisenman (http://
search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?
direct=true&db=a9h&AN=45061144&site=ehost-live)
9. MDM 620
DESIGN INTEGRATION
-Goal: Explore new directions in my design projects.
-Strategy: Take note of constructive criticism for my work and improve
upon designs.
-Goal: Conduct research, discussing and critiquing work in order to
enhance my designs.
-Strategy: I will watch this tutorial on design research (https://
www.lynda.com/Design-Foundations-tutorials/Foundations-Design-
Research/182890-2.html?org=fullsail.edu)
-Goal: Learn how to prepare for the changing media design profession.
-Strategy: Look at how design has changed through history and note
where the industry is headed to.
10. MDM 650
MULTI-PLATFORM DELIVERY
-Goal: Learn how to translate branding across multiple platforms.
-Strategy: Take note of other successful unified brands across platforms
and see how I can apply it to my own work.
-Goal: Brush up on presentation skills.
-Strategy: Watch this Lynda tutorial on improving presentation skills
(https://www.lynda.com/learning-paths/Business/improve-your-
presentation-skills)
-Goal: Work on making changes to previous work with the help of peer
and professor critiques
-Strategy: Create new drafts based on critique of my own work.
11. MDM 640
MEASURING
DESIGN EFFECTIVENESS
-Goal: Learn how to see design from the audience's perspective.
-Strategy: Observe other designs as the audience and see how I could
apply this technique to my own work.
-Goal: Learn how to apply higher critical thinking skills to my work.
-Strategy: I will conduct research on critical thinking when it comes to
design.
-Goal: Apply marketing measurements to my work.
-Strategy: Watch this tutorial on measuring marketing (https://
www.lynda.com/Business-Online-Marketing-tutorials/Responding-
converting-measuring-your-marketing/142827/148867-4.html)
12. MDM 690
THESIS: PRESENTATION OF
DESIGN SOLUTION
-Goal: Learn what the conditions are like in the professional work
environment of design.
-Strategy: Take notes in lecture, ask appropriate questions, and conduct
interviews with professionals.
-Goal: Combine all of my gained knowledge, revisions, and practice to
create a successful presentation.
-Strategy: I have never composed a design thesis, but i found a Lynda
tutorial on the topic (https://www.lynda.com/Business-Skills-tutorials/
Composing-thesis/183419/427241-4.html)
-Goal: Present my thesis to the panel.
-Strategy: I will combine all of my knowledge and practice to confidently
present my thesis.
13. MDM 691
PROFESSIONAL PRACTICE
-Goal: Learn to navigate to success in media design profession.
-Strategy: Review notes from past classes and follow mentor's journey to
see how to be successful in field.
-Goal: Present my work and my own personal brand professionally.
-Strategy: Do this Lynda tutorial on presenting designs (https://
www.lynda.com/Illustrator-tutorials/Presenting-your-designs/
109450/119934-4.html)
-Goal: Use my knowledge and experience throughout the other cultures
to achieve success.
-Strategy: Review my mastery journey timeline and Tumblr along with any
other notes and projects to see how far I have come, and what else I
could possibly work on beyond this program.
15. INDUSTRY LEADERS
• Stefan Sagmeister: Cofounder of Sagmeister & Walsh | 212.647.1789 |
info@sagmeisterwalsh.com
• Rob Janoff: Corporate logo designer | 212 647 1789 | about@robjanoff.com
• Michael Bierut: Graphic Designer | 212 683 7000 | twitter.com/michaelbierut
• Susan Kare: Artist/Graphic Designer | Twitter.com/susankare | Susan@Kare.com
• Neville Brody: graphic designer/typographer/art director | 212 683 7000 |
hello@brody-associates.com
• Alex Trochut: artist /graphic designer/illustrator/typographer | 718 974 2915 |
alex@llreps.com
16. CLUBS & ORGANIZATIONS
• American Institute of Graphic Arts (AIGA) (aiga.org)
• International Society of Typographic Designers (ISTD) (istd.co.uk)
• Graphic Artists Guild (graphicartistsguild.com)
• International Digital Media and Arts Association (iDMAa) (idmaa.org)
• Society for News Design (SND) (https://www.snd.org/)
• Society for Experimental Graphic Design (SEGD) (segd.org)
17. FULL SAIL CLUBS &
ORGANIZATIONS
• United Arts (https://orgsync.com/139724/chapter)
-This association will allow me to collaborate with other students pursuing
an artistic degree and building a portfolio
• Armada eSports (https://orgsync.com/159520/chapter)
-I love playing video games and I'd love to combine my love for video
games and design in some way. This club will allow me to work with other
gamers who could possibly also be in a related field.
• Women of Full Sail (https://orgsync.com/56208/chapter)
-This club will help me network with other women of Full Sail
19. CHARACTERISTICS OF
MENTORS IN MEDIA DESIGN
• According to Robert Greene, "The mentor is like the philosopher’s stone —
through direct interaction with someone of experience, you are able to
quickly and efficiently heat up and animate this knowledge, turning it into
something like gold” (2012, p. 104).
• For me, a successful mentor would be someone who is a thriving creative
director in the world of graphic design
• They are a self starter with experience in all kinds of media.
• They are full of ideas and know how to identify different design strategies.
20. REFERENCES
About – Sagmeister & Walsh. (2017). Retrieved from http://sagmeisterwalsh.com/
about/
Additional Resources (2017.) In Full Sail Online https://online.fullsail.edu/
class_sections/10457/modules/39063/activities/285059
Armada eSports. (2017). In Full Sail Connect. Retrieved from https://orgsync.com/
159520/chapter
Bly, R. W. (2009). 8 common copywriting challenges: Here's what to do when your
client and you are not on the same page. Retrieved from http://
search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?
direct=true&db=a9h&AN=45036213&site=ehost-live
Carney, R. (2017, April 10). 25 names every graphic designer should know. In
Creative Blog. Retrieved from http://www.creativebloq.com/graphic-design/
names-designers-should-know-6133211
21. REFERENCES
Chermayeff & Geismar & Haviv. (2017). Retrieved from http://www.cghnyc.com/
Contact. (2017). Retrieved from http://robjanoff.com/contacts/
Contact. (2017) Retrieved from http://kare.com/contact/
Contact. (2017) Retrieved from https://alextrochut.com/contact/
Contact Us. (2017) Retrieved from https://www.pentagram.com/contact
[Digital image]. (2017). Retrieved from https://media.licdn.com/mpr/mpr/
AAEAAQAAAAAAAAzSAAAAJGM5MzVhNmNiLTk1ZDctNDg3NC1iNDBmLTk
yZWZmOWExZDZlYw.jpg
[Digital image]. (2017) Retrieved from https://pbs.twimg.com/profile_images/
378800000185597332/927977de3b9888915aaad23703f432a8_400x400.jp
eg
22. REFERENCES
French, N. (2013, March 21). Understanding your client’s needs. In Lynda.com.
Retrieved from https://www.lynda.com/Illustrator-tutorials/Understanding-your-
clients-needs/115427/126827-4.html
Garcia-Hipola, M. (2009). DESIGN STRATEGIES AND GRAPHIC TOOLS.
CONVERSATIONS WITH PETER EISENMAN. Retrieved from http://
search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?
direct=true&db=a9h&AN=45061144&site=ehost-live
Greene, R. (2012) Mastery. New York City, NY: Penguin Books
Lurie, I. (2014, May 28). Business Online Marketing tutorials. In Lynda.com. Retrieved
from https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-
Marketing-Copy/149250-2.html?org=fullsail.edu
Made by Alphabet. (2017) Retrieved from http://www.madebyalphabet.com/
Media Design Resource Guide. [PDF] (2017).
23. REFERENCES
Rankin, R. (2014, September 5). Making Design Decisions. In Lynda.com.
Retrieved from https://www.lynda.com/InDesign-tutorials/Making-design-
decisions/171050/189592-4.html
Saffron Consultants (2017) Retrieved from https://www.saffron-consultants.com/
Schwanbeck, A. (2015, February 24). Foundations of Research Design. In
Lynda.com. Retrieved from https://www.lynda.com/Design-Foundations-
tutorials/Foundations-Design-Research/182890-2.html?org=fullsail.edu
Shapiro, D. (2017, March 1). Brand Marketing Integration. In Lynda.com.
Retrieved from https://www.lynda.com/Marketing-tutorials/Brand-
Marketing-Integration/432562-2.html?org=fullsail.edu
United Arts Club. (2017). In Full Sail Connect. Retrieved from https://
orgsync.com/139724/chapter
24. REFERENCES
Williams, J. (2014, July 30). Overview of paths to organize research. In
Lynda.com. Retrieved from https://www.lynda.com/Education-
Student-Tools-tutorials/Overview-paths-organize-research/
158319/183902-4.html
Williams, J. (2015, August 17). Composing a thesis. In Lynda.com.
Retrieved from https://www.lynda.com/Business-Skills-tutorials/
Composing-thesis/183419/427241-4.html
Women of Full Sail. (2017). In Full Sail Connect. Retrieved from https://
orgsync.com/56208/chapter
